BBC navigation News News Sport Weather Shop Earth Travel Capital iPlayer Culture Autos Future TV Radio CBBC CBeebies Food iWonder Bitesize Travel Music Earth Arts Make It Digital Taster Nature Local Menu Search the BBC Bitesize Levels Primary KS1 Early and 1st level KS2 2nd level Secondary 3rd level 4th level CA3 KS3 GCSE National 4 National 5 NA iseanta 4 NA iseanta 5 TGAU Higher A€rd A?re All subjects Home GCSE Business Marketing Market research It is important to establish consumers' needs before launching a new product. Primary research (field research) involves gathering new data that has not been collected before.
Secondary research (desk research) involves gathering existing data that has already been produced. Some businesses opt out of field research and rely instead on the know-how and instincts of the entrepreneur to a€?guessa€™ customer requirements. Some businesses opt out of field research and rely instead on the know-how and instincts of the entrepreneur to ‘guess’ customer requirements. Focus groups are made up of small groups of respondents being asked qualitative questions by a facilitator.
Face to face interviews involve respondents being asked specific questions by a trained interviewer. Sampling is the process of creating a small unbiased population to be used in a test or experiment.
Quota Sampling is a sample that has been created to mimic the characteristics of a market or a nation’s population.
Much has been written about the state of the market research industry as of late, and the truth is this applies to other forms of social research as well.
Data and insights generated from our research help us tailor our programmes to our listening or watching audience – people who want and need to improve their governance, health and resilience.

A business conducts market research to help identify gaps in the market and business opportunities. For example, surveys using questionnaires or interviews with groups of people in a focus group. For example, researching the internet, newspapers and company reports.Factual information, which can be easily defined and measured, is called quantitative data. Attitudes, beliefs and opinions are expressed by the respondents and time can be taken to go deeper into issues or ideas. For example if 30% of the population are over 70, then the quota sample will reflect this in addition to other criteria set.
To understand our audiences and the impact we have, our work begins and ends with research. Increasingly, we are undertaking cross-country comparative research, working with partners across the world to build a better evidence base of what works in media development and communication for development. Existing business can make use of direct customer contact to help them identify changing fashion and market trends.
To reach the people who most need our programmes, we have to know who they are – how they live, what they believe and the issues that affect them. In 2015 we were awarded the President's Medal from the Market Research Society for extraordinary contributions to research. We need audience insight and feedback to ensure our programmes are appealing, relevant and effective.

BBC Media Action has a team of approximately 100 researchers based in 16 countries around the world. Their job is to provide this evidence base that is used to inform, monitor and evaluate our work. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so. If you do not believe me, then check out the number of LinkedIn groups related to marketing research and analytics. Just as mail surveys, mall intercepts, and phone surveys are declining, they are being replaced by other methods (online survey and focus group technologies, mobile research, etc.) We are leveraging customer data via CRM systems and incorporating that into our research process. Certainly, and these changes offer us room for personal growth and the opportunity to affect greater impact on our marketing organizations and companies as a whole.

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