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The bespoke 'infographics' that provide the core elements of the brand's applications make cutting edge technologies an intrinsic part of the MRS identity, showing the forward thinking nature of the organisation and taking identity design as a whole beyond traditional boundaries and conventions.MRS is the world's leading professional association of companies and individuals working in market research, established for over 65 years with members in more than 60 countries. The membership organisation's remit is to champion the value of evidence and the power of research to illuminate, inform and shape society and business.


Purpose has built custom applications to achieve this and they will feature in a second phase of the branding programme.The ApproachGiven the diverse interests of those in this service sector, MRS represents and communicates with a complex network of audiences and stakeholders.
The logo is an energetic roundel that represents MRS in a pivotal position, with evidence (data) radiating from it.
Evolution of a suite of graphic devices to support this drew on the concept of charts and diagrams used to present data, which have taken on a new dimension and complexity in a global, digital world. These were developed in engaging and imaginative ways so as to become kinetic and static word-art."Working with the MRS marketing team, we identified that at the centre of every piece of research is a dynamic interaction and data," said Stuart Youngs, Creative Director, Purpose.



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