The online video market has been undisputedly dominated by YouTube for a decade, but that’s about to change as Facebook is gradually becoming a worthy rival.
After conquering the world of social media, Facebook has started spreading its business in other fields, and its sole focus is now on attracting video publishers on its platform.
Anaid Gomez-Ortigoza, product manager of video, has revealed some of the up-coming features in a recent blog post, emphasizing the fact that video publishers will have even more tools aiding them growing their businesses on Facebook.
Besides the new enhancements made to the video upload system, Facebook has also introduced a new Video Library.
By updating their video publishing experience, Facebook comes really close to the options YouTube is already offering its users. Facebook didn’t just stumble on its initiation in video – ever since 2013, the platform has been relentlessly revealing new features, coming up with more user-friendly tools and persuading content creators to upload on its website directly.
However, Facebook has set its video potential in concrete last summer, when the ALS ice bucket challenge soared video sharing on the platform to more than 17 million. Even though Facebook has to make up for YouTube’s decade-long head-start, it has taken the challenge with determination.
Because users seem to be so into Facebook’s video content, brand marketers also have a great opportunity on the platform.
Enter your email address to subscribe to this blog and receive notifications of new posts by email. Youtube is rolling out a kid-friendly version of its app that will strictly run content appropriate for children.


The app, scheduled to be released Monday, will feature thousands of kid-focused channels that offer both entertainment and education.
Content will be available through four main categories: Shows, Music, Learning and Explore. Original content will be available for children to watch from DreamWorks TV, Jim Henson TV, Mother Goose Club, Talking Tom and Friends, National Geographic Kids, Reading Rainbow, and Thomas the Tank Engine. YouTube has removed comments for the kid-friendly version and the interface has been specially made for smaller fingers.
Given the surge in views among family entertainment channels it makes sense that YouTube would roll out this app. Parents can also set a viewing timer to limit the amount of time that their children spend watching videos on the app. No part of this website or any of its contents may be reproduced, copied, or modified, without prior consent, unless otherwise indicated for stand-alone materials. On Monday, the leading social network has announced new “customization and control” options to become available. Uploading videos will ensure page owners a highly customized distribution for their videos, while the Video Library will offer a centralized place for uploaders to manage their videos. Will all of this going on, Facebook was clearly aiming at becoming a video service worthy of rivaling YouTube. The advantage is Facebook’s quick rate of increasing its audience, which now boasts 491 million, according to data released by comScore.


According to a statement of David Fischer, Facebook’s vice-president of marketing partnerships, people turn to their News Feed to see what matter to them – and that creates a real challenge for marketers to make their video content easily discovered.
The app, called YouTube Kids, will initially be available in the US for Android phones and tablets  – a UK version is expected though. Once the timer has run out then the password for the account has to be reentered, giving parents control over how much time their kids can spend watching videos. No wonder that YouTube is the preferred destination for uploading video on the Internet as it offers the maximum eyeballs. Now if you are convinced that you should publish videos to non-YouTube video sharing sites as well, the immediate problem is time – it is tough for anyone to visit a dozen different video sharing websites, fill in the same details about the video and wait for the upload to finish.
When you upload a video to multiple website using TubeMogul, you can actually track how often your videos were watched on different websites. He loves building web apps and has also written for the Wall Street Journal & Lifehacker.



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