Given below are five tactics that you can use to market your small business website without the use of a credit card. Whether you want to attract visitors to your business website on a regular basis or create a social buzz around your brand, you’ll always need fresh content.
Once your press release has been published, you can send them to niche media outlets that might be interested in what your business is about. If you sell a product or service, and plan to beat out the competition quickly, one of the best ideas is to create videos.
When it comes to marketing a small business website, you should never forget about the basics. An avid blogger, Sundeep Pardal leads the team of creative people at WebStartToday, which is a free website builder. Ever look at successful businesses like Pinterest, Google or Apple and wonder how they did it? The only way to know if your small business is a success is by establishing goals and measuring your ROI.
Marketing in business, especially for a small business, can arguably be considered the most important key to success. The essence of good marketing is the communication of a persuasive message to the desired demographic. A common mistake made by marketing departments is that they do a great job of getting the name of their company out there but they don’t send a message that will translate into increased company performance. The commercials are very funny and very popular but from a marketing standpoint studies show that they are also complete failures. This message is so effective because it is a product designed to entertain through music and at the time there was really nothing like it on the market. Rob Boirun is a tech blogger by heart and also a consultant to large and small businesses with their SEO and SEM projects and offline advertising in the form of Advertising Flags. Great points Rob, first with business owners doing their research, and second having a strategy for their marketing system. Tweak Your Biz is a business community - a place where business professionals like you can stand out. This small business marketing cycle graphic was inspired by Seth Godin’s Top 10 Secrets of the Marketing Process.
A marketing plan doesn’t have to be rooted in theory and 100 pages long to be effective.
Accept the fact that you will miscalculate, misjudge and simply make the wrong decision occasionally – learn something from every error and apply that knowledge to your next project, idea or plan. Continue learning (see step 1) – read about what other small business owners have done and learn from their successes and mistakes. I'm a Digital Strategist that uses a practical, no nonsense approach to help companies learn how to leverage the dynamics Web 2.0 to achieve organizational goals and create business value. Im sure you are probably suffering from social media overload but we have broken it down to basics. Hopefully as you follow us through our series you will see the benefit of what being online can do for your business, even if your a ‘brick and mortar’ store!
I believe small businesses often have enough to do without having to learn the art of small business marketing as well. Here is the first in that series is some broad strokes on how to market your small business. You don’t have to pay a market research company thousands to test a product in the market on your behalf. Turn competitors into business allies. Sharing customers, offering other people your overrun in busy periods, teaming up together to offer bigger services to your customers- allthese things lead to more work, not less. Design your small business marketing to create the kind of connection you want with your customers. Your small business marketing needs to reflect you, the need you satiate and the value you add to a customer’s life.


Rebekah Lambert is a content marketer who combines 20 years of marketing experience with creativity and in-depth knowledge of consumer behaviour to build copy and campaigns customers love.
Need social media, blogging, creative copywriting and marketing strategy plans for your business?
Looking for a Sydney freelancer who is nuts about creative copywriting, content creation and is probably the biggest freelance marketing nerd you’ll ever meet? Apart from those that charge you a fee for each press release published, there are many other sites that do it for free. Create a how-to guide or a tutorial that tell your target audience how to use the products you sell. An organized structure, accessibility, appearance and the use of top quality images are essential components of a business website. Brands like Nike, Coke and Betty Crocker have developed a strong loyal customer following, but it took a marketing strategy to get there. In order to promote your small business and engage with customers, you need to develop a full content strategy. Her biggest passions are writing, social media, anything Jane Austen, the color turquoise, and chai lattes.
In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. You could offer the best product or service, or even have the most experienced executives that could turn your small business into a multi-million dollar company, but if you don’t employ some sort of marketing strategy, your business will be nothing more than a good idea. In a general sense this mistake is easy to avoid; you will probably never see a beer commercial aired on the Disney channel or Nickelodeon for example. Your small business marketing strategies should focus on who your target market is, how you can reach them and the most effective way to do it. The lack of a USP is what made the “Mayhem” commercials discussed in mistake #2 such failures. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site! The most important thing is to take the time to pull yourself away from the day-to-day management of your small business and think strategically – what are your marketing objectives and what tactics can you use to help reach your goals? Adjust what’s not working and keep using and improving on the things that show results. I use a practical approach to teach organizations how to achieve business objectives using the dynamics of Web 2.0 Please drop by with a blog comment or feel free to connect with me on Google+. Our Marketing for Small Businesses series is to help you take advantage of new digital marketing opportunities online and to understand where you should be engaging with your customers.
We are also going to show you how WordPress can save you money and make your Website a modern site that you are able to control!
I am putting together a series of small business marketing blogs with some general tips and ideas to help you get started. You’ll be surprised how much information you’ll receive if you ask them a few simple questions. Make your customers and your competitors (yep, you read that correctly) do the talking for you.
They will be a mix of general tips like this one and specialised tips for particular kinds of businesses.  So for example, small bars, plumbers and holiday letting.
Rebekah works directly with clients in startup, NFP and small business in marketing, web copywriting and content marketing.
I'm based in Wollongong and service the Illawarra and Sydney as a creative copywriter, content creator and marketing freelancer. New platforms like Google+ and Pinterest are proving to be exciting options for marketing a small business.
You can do it by starting a blog (attached to your company website) as quickly as possible. He likes to experiment with websites, track their performances and share his insights with readers.


You can use the same tactics Fortune 500 companies use to develop a marketing strategy, just on a smaller scale.
Small businesses shouldn’t jump into the market without developing a marketing strategy. Get rid of marketing strategy silos and make an effort to implement your strategy in all aspects of your business. If you are an entrepreneur, or a simple small business owner, the following suggestions will help you develop a successful marketing campaign, or at least avoid an ineffective one. If you are trying to market a small business then you should intensify your focus by identifying a niche. The insurance you own is not a laughing matter and so the most effective insurance commercials are informative and reassuring (think of those annoying ‘Flo’ commercials by Progressive). The most effective advertising is communicated in a memorable way but at the heart of it contains a very compelling argument. Do market research to understand what your potential clients want or need and then don’t forget about it as you come up with creative and memorable ways of packaging the message. Without the privilege of being able to afford your own marketing employee the onus is on your shoulders, the small business owner.
With the rise of the importance of content we are going to have a guest post from a local content writer explaining why its important your website has worthy content for SEO and engaging for your audience. If I listed local city directories, it’d be for an Illawarra specific blog so as not to confuse my other readers. I also run The Freelance Jungle Meetup and highlight the cost stress has to productivity via Hacking Happiness.
In order to keep your small business growing, you should continue to attract customers to your website. No matter what niche you cater to, you should not make any more delay in joining these new social media platforms. With a blog, you can quickly update your readers or audience about anything that’s important for their needs. You need to define your business by developing objectives, a mission statement and outlining your target customers and competition. We recommend developing several goals that directly pertain to your small business objectives (e.g.
If you narrow your target market you will be able to offer a more compelling or persuasive message. The commercial shows a man in a suit (Mayhem) and he explains that he is some kind of potential accident waiting to happen. A perfect example of advertising that nailed its USP is the Apple ad campaign for the launch of the iPod in 2001. We will finish with the importance of doing things right, focusing on the importance of design and brand management.
With adequate time investment, you can really make a difference and take your business website to the next level. In any case, don’t forget to conduct some research to find out how other small size companies are using these social media sites. One of my favorites shows him on top of a roof and he explains that he is a loose satellite antenna and then he falls off and damages a garage and a car. After the accident happens Mayhem dusts himself off and explains that with Allstate Insurance, instances of mayhem like that will be covered.



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Comments to «Marketing a small business in south africa»

  1. Princ_Na_Cernom_BMW Says:
    (27%) seem to slightly trump the other.
  2. 18_USHAQ_ATASI Says:
    Down to the fact that, on typical, iPhone.