This is something of a loaded question for an agency because they do not know what exactly you are looking for in regards to their services.
Some agencies have a very hierarchical process structure that requires a single point of contact between the client and the agency itself. I wish I was kidding, but that “two word change” you sent in via email just turned into a process that causes no less than seven different staffers to bill time to your account. Because it’s easier to track, many agency staffers will group small tasks throughout the day into a single billable entry on their time sheet. Large full-service ad agencies are notorious for not being able to hold a meeting without costing the client $500+. Chances are the Production Artist will not be billed at the same rate as the Creative Director.
This one is pretty self-explanatory, but one of the the main things you want to take away is the cancellation policy. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.
Todd is a Creative Marketing Consultant with Rocketship Marketing, a small business marketing agency near Appleton, WI.
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360i was responsible for the fast-thinking Oreo tweet during the blackout at this year’s Superbowl. 360i and iCrossing were also named leaders in a Q4 2012 Forrester report evaluating search marketing agencies, along with Performics which ranked No. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
The Marketing Agencies Association is the UK's leading body for future-thinking, marketing communications agencies.
The Marketing Agencies Association website offers free legal and copy advice, pitch protection, guides, surveys, toolkits, preferred suppliers, management consultancy, training, advertising, graduate recruitment, events, "Best Awards" winners and event coverage, marketing agency selector to its visitors and member agencies. Web Development, Content Management (CMS), Back-office Cloud Systems, Hosting and Content Design and Entry. If you need online booking facilities, be it for hotel rooms, meeting rooms, equipment, courses, events, people, time, seats or tickets, our Booking features are the perfect choice.
A modern website needs to capture information from visitors such as enquiries by presenting and processing forms. The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers.
Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work. Conan O’Brien’s team came to Breakfast on September 14, 2010, with a blimp that was to be in the air by October 1 to promote Conan’s debut on TBS. More than 18,000 people followed the blimp on Foursquare, and the blimp garnered more checkins in that 60-day span than the Empire State Building and Statue of Liberty combined.
Breakfast was also the brains behind Precious the Tweeting Bike and the recent Instaprint device, which was developed to make use of Instagram’s API and take advantage of the photo sharing that was bound to happen at SXSW. Andrew Zolty, the shop’s creative director, says Breakfast is “not quite an ad agency, not quite an interactive agency, not quite a product company.” What they are is a trio of innovators that creates and develops new digital products and custom technology for each project and brand they service. The 2011 Super Bowl was more than a Packers-Steelers showdown — it was also the centerpiece of an innovative auto campaign. Other prominent Razorfish campaigns include the Axe One Night Only campaign in August — which garnered 44,000 contest entries and saw more than 105 million impressions on Facebook — and the redesign of The Hollywood Reporter's website. When Pepsi forwent a multi-million dollar Super Bowl buy in 2010 to host a community improvement initiative, the marketing and ad worlds were stunned.
She adds that the differentiator between Huge and other agencies is its eye toward simplicity and a “user-friendly approach.” Its clean aesthetic in web design is what has drawn big brands like JetBlue, Ikea and iVillage to the agency, which was founded in 1999. Firstborn gave Twi-hards something to tweet about when it branded Eclipse gum with the stars of Twilight: Eclipse. Personalization guides the entire ideation process at Firstborn, which has a 65-person roster.
To improve efficiency and overall quality of work, Firstborn has grown and built out departments in-house to streamline a multi-platform production process under one roof.
When Virgin America was launching its first international route to Toronto, its Creative Director Jesse McMillin contacted Evan Fry, V&S’s Chief Creative Officer to brainstorm ways to build buzz and find a local brand ambassador in Toronto. Agencies can leverage their expertise in message development with the ability to provide managed marketing services. Today’s advertising is delivered through social media, content marketing, mobile, and other digital channels. Advertising and marketing efforts are geared towards creating attention, generating interest, motivating decisions, and inspiring action.


Companies that usually lack time and resources approach content marketing agencies in order to expand their brand presence. As an excellent marketing agency you have to develop the key that can drive twice as traffic on an average blog than on a superbly written one.
Google Panda and Penguin updates have forced many SEO companies to move their bandwagon on the next big thing, the content. Things can be done the other way around, which is the actual purpose of content marketing: making quality content that is loved by your audience and equally available for Google. Companies believe of content marketing as a campaign where you create hype by releasing loads of content.
Content can be a bridge between customer and businesses, especially when customer experience is kept in mind. What I’m going to write about today are simple questions you can ask while interviewing a prospective advertising agency.
Nobody knows your specific business situation better than you, so it’s not uncommon to want a more vendor-like relationship with an advertising agency. Nothing gets done without it going to the Account Executive who then sends it to the Traffic Manger who sends it to the Creative Director who sends it to the Art Director who sends it to the Production Artist who passes it on to the Copywriter who then sends it to the Proofreader who sends it back to the Traffic Manager and who finally sends it back to the Account Executive. You can use this to your advantage by selectively bypassing the higher-tiered employees if one with a lower billing rate can answer your question or address your problem just as efficiently.
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The agency also received a Facebook Studio Award for an Oreo social media marketing campaign. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.
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Thanks to the Internet and its growing role in our lives, agencies have come a long way in the past decade, and they've begun to hone in on and innovate in the realm of digital marketing. Here’s a look at five interactive agencies behind some of 2010's best digital marketing campaigns, which promoted a new TV show, a community giving project, gum innovation and more.
Breakfast concepted for 24 hours and decided to turn the orange blimp into Foursquare’s first constantly-moving target. After competitors deemed Mercedes-Benz to be old and dodgy, the German car company enlisted Razorfish to liven its image.
It’s too early to say whether Mercedes sold more cars because of the campaign, but the goal was more about brand perception, and Mercedes embodied a cool, sleek and cutting-edge vibe in the eyes of consumers. One of its founders, Jeff Dachis, once prophesied that in the future, “Everything that can be digital, will be.” The company now has 21 patents to its name in digital marketing technology.
After all, “can a soda really change the world?” The Pepsi Refresh Project (PRP), designed and executed by Huge in Brooklyn, was one of the most-watched digital campaigns of 2010. The project garnered 3.3 million “likes” on Facebook and 75 million votes, more than 60% of which were generated through referral traffic. The agency created a microsite that — when you flash the specially-branded Eclipse gum package in front of a webcam — unlocks exclusive video content. The next department to be built out is mobile tech and dev, showing Firstborn's commitment to digital marketing. Firstborn's initiative for Sobe — including Skinsuit 2.0 videos and an iPad app with Jessica Szohr — was also a marquee campaign that created a lot of buzz in 2010. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage SEO, blogging, social media, landing pages, e-mail, lead intelligence and marketing analytics. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. And while there are those that wish to focus on simply designing creatives and making social posts, progressive agencies are looking to manage their clients’ marketing lead pipelines.
Marketing automation monitors these channels, allowing agencies to manage audience, delivery, format, and other parameters. This can be a powerful benefit for agencies looking to create a deeper relationship with their clients. You have to distribute the content to your target group making sure you are able to engage them. Some of them did quite well in adjusting to the new environment, but most are running the same keyword stuffed articles under the disguise. Though you have to make sure that the content ultimately results in sales lead, but the core purpose must be providing information that the prospective client can relate to. If you wish to have a content marketing strategy that can help you monetize then Gaditek through its in-depth analysis can help you out. I have also spent plenty of time on the other side of the table working with agencies as a client. These are the type of questions that address your day-to-day relationship with the agency, rather than inquiries about high-level strategic thinking or questions about how the agency can fulfill company objectives.
You call the shots and the agency gives its input and ultimately makes it happen. However, if you are looking for a true long-term agency partnership, you may shy away from agencies that describe themselves as vendors, service providers, or project shops.


From the client perspective, you would ideally have direct access (phone, email, meeting, etc.) to all individuals working on your account.
If the agency bills in 10 minute increments, that’s 90 minutes of billing (the AE and the TM touched it twice) for something that would take the Production Artist quite literally 10 minutes to fix and send back over to you for approval.
If left to their own devices, agencies (at least the ones I have worked for) have a tendency to invite everybody except the janitor to meetings. Now, I wouldn’t be asking a Production Artist about overall marketing strategy, but nor would I bother having the Director of Account Services spend time scrounging up a high-resolution logo. Many will outsource tasks such as video production, photography, social media management, SEO, SMS marketing, content production, media buying, etc.
I had a recent conversation recently with an agency who told their client is that it would not carry out the clients wishes as they would only end hurting the client and the project. Other top ten Ad Age search marketing agencies that made the Forrester report included Covario and iProspect which were named strong performers, as well as Acronym which ranked as a contender on the Forrester report.
The keys to its success were a “brand-agnostic platform for doing good and cause marketing” and making the project immensely “shareable,” says Kate Watts, the PRP account lead at Huge.
Pepsi granted more than $20 million to 400 ideas, and the success of the campaign led PepsiCo to launch PRP once again. Victors and Spoils has that in spades — it was founded in 2010 on the premise of crowdsourcing, and it enlists a database of 5,200 freelancers around the globe, with varying degrees of experience in advertising.
The website V&S created — with a video of Sir Richard Branson himself — received 1,500 contest entries, which were narrowed down to 20 candidates (this seems like a small number, but candidates needed to live in Toronto, be able to do the job and submit a video, which limited the applicant pool). Rather than taking a shotgun approach, agencies can segment markets for specific messaging.
By offering clients lead management services in addition to campaign development, digital agencies reduce their clients’ need to continually monitor and analyze results and allows agencies to modify messaging and campaign execution in order to maximize results. Content marketing has much more than content strategy, but the boundary between them is so blur that most companies think of them as one. Though this can bring audience to your website, but will ultimately kill user experience and your strategy. Content, likewise is a consistent long term program where production, publication and sharing are blended to achieve a well defined goal i.e. We build the right digital marketing strategy that has a right balance between content and conversion.
This includes everybody from the Production Artist up to the person ultimately responsible for your business (usually an Account Executive or agency principal). Ideally, the agency will have a short minimum billable time and some will have real-time billing systems in place so there is no minimum. These services are usually passed through the agency with a markup (but not always), so you will want to know this before hiring the agency. I have to admit, I really admired their integrity and would definitely consider working with them. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. It was like any other race, except that the amount of gas each team could use was directly proportional to the volume of tweets it was generating.
5React started the promotion with 890,000 Facebook fans, but Firstborn's campaigns have helped to grow the fanbase to 4.3 million fans in less than a year. Each project is spearheaded by one of its 14-person staff so that there is a layer of consistency and creative direction for each project.
The site received 46,000 unique visitors and V&S helped Virgin find its cheeky new ambassador, Casie Stewart, who still functions as the provocateur. And results are better defined as demographic and behavioral data provide ad managers information to help refine future messaging. On the other, you will be paying for people to sit and listen to topics that may have no relevance to their actual role on the account. For example, if you’re primarily looking toward an agency for text message marketing, you probably don’t want to choose one that outsources that task. Four teams (pairs who had extant Twitter followings) competed, each with a Twitter-savvy “celebrity coach” — Serena Williams, Pete Wentz, Nick Swisher or Rev Run — who leveraged their own Twitter followings for the race. Though V&S isn’t explicitly a digital agency –- it’s an ad agency that works in all media platforms -– it has achieved success with its digital efforts, and its innovative methods are worth noting. If your client is more focused on execution than on planning or you just give away your strategy in order to get the contract, you will soon turn into a publishing house. The others who beat around the bush and you’re sensing it, are the ones you want to avoid.



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