Provide a consistent look and feel and uniform branding across all of your company's marketing content, whether on the web or in print. Provide premium capabilities of vFlyer to your property managers, real estate agents, or other team members or clients. Manage, co-manage, or delegate the management of listings to property managers, agents, or clients. Provide assistance and support to your property managers, agents, or clients so that they can get the most out of the vFlyer service. Monitor the marketing activity in all accounts to assure that best practices and corporate standards are applied. As your business grows and your content marketing needs become too much to tackle in-house, consider outsourcing. This article will explore the advantages and disadvantages of hiring freelancers over agencies, and vice versa, so you can hopefully arrive at the best possible decision when confronted with the same dilemma. Freelancers can come in handy for any project type – writing, administrative assistance, design, data entry, or transcription services. And with job sites like Freelancer, Upwork, and Craigslist carrying a diverse and massive pool of freelancers from all over the world, depending on your objectives and the amount you’re willing to pay to achieve them, there’s a freelancer that’s just right for you. If you already have a roster of freelancers to tap into, you can award projects to those whom you think are best qualified for the job. When business is on the upside, keeping full-time staff to perform needed tasks and other activities is an advantage.
Freelancers have less overhead expenses compared to their agency counterparts, which explains why they normally charge less than the latter. This also applies to freelancers, who are known to juggle multiple projects and multiple clients. Creating an organized, committed, and cohesive team of freelancers from different parts of the world, from different time zones is no easy feat. This being the case, you must have the right tools and strategies in place for your team to effectively bond, collaborate, and communicate.
Also, if you hire multiple freelancers, you will have to take on the role of project manager to ensure everyone is on the same page. If you have an email list, inform your subscribers of the opening, requesting them to also send your email to people they think are qualified, particularly if they themselves aren’t in the market.
There’s Craigslist, Upwork, and Freelancer, and they’re worth looking into if your content marketing budget isn’t much.
Freelance content writers and marketers use guest blogging or run their own blogs to showcase their expertise and market their services. Agencies can range from three-member teams to full-service marketing agencies handling hundreds of content marketing projects simultaneously. Besides being made up of a team of experts, agencies use specialized marketing tools and strategies to grow your digital presence on various channels. Because agencies are made up of multiple people with varying expertise, with a project manager to monitor each member’s progress, you don’t need to find and select the right people to create your own team.
Compared to keeping an in-house content marketing team or organizing a team of expert freelancers, agency services generally cost more. Delegating content marketing – and most other business processes, for that matter – to outside providers is an entrepreneur’s dream.
While this is in no way a generalization, agencies working on several projects at the same time may not afford you the dedication you expect of them, particularly if you’re not a “big fish”. Gartner predicts that by 2020, 85% of all customer-brand relationships will be made without human interaction, which further reinforces the increasing value of content marketing.
If you’re not equipped with either the expertise or resources to tackle content marketing in-house, know that your budget, objectives, and the effort you’re willing to put in are essential to figuring out if it’s a freelancer or an agency you need to hire. As to the lingering question of whether an agency is better than a freelancer, all I can say is this: I know of companies who have expressed disappointment over agency performance while lauding the efforts of independent freelancers.


Guest Author: Mariame Bakkouri is in charge of content marketing and public relations at Cloudswave. Get full access to our entire library and download up to 50 templates per month for one low price. Access the entire library and download up to 50 templates per month for one low price.
The following practical approach to B2B content marketing strategy provides a framework to plan content development and marketing prioritized against your objectives and audiences.
For many B2B leaders, content marketing is a key initiative when marketing a complex product or solution. The first step in building a B2B content marketing strategy is committing to measurable marketing objectives and prioritizing their importance against your business objectives.  B2B marketing plans often include both qualitative and quantitative objectives. Because content marketing is resource-intensive, you must prioritize your resource allocation to achieve better results.
If you have the opposite priority of attracting more leads, then your investment priorities will be reversed. The next step should focus on using a customer-focused articulation of the business you are in. The classic example is Theodore Levitt’s question: “What business are you in?” He illustrates this point with drill bits. The third step in building your content marketing strategy is profiling your target customer segments. First, model your pipeline by understanding the different stages a customer goes through when deciding to do business with you. The information-seeking has a broad focus, using more generic and high-level search terms and keywords.
They are seeking assistance with definition, scope, and internal buy-in to solving a problem. Keywords and search terms will be more specific and will start to reflect solution alternatives or categories. They have a solid understanding of how each alternative measures up and the decision maker is trying to get comfortable with committing to one of the decision alternatives. Keywords and search terms will be much more specific and will be focused on specific solutions.
They have a solid understanding of how each alternative measures up and the decision maker is trying to get comfortable with committing to one of the alternatives. The chart below is the tool we recommend to map decision stages and content opportunities for your content plan.
Part of the answer to achieving better content marketing results is faster content planning and better execution. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Social Media Posts - Social media is an easy way to build agency brand recognition in your local community. Blueprint for only $27 and learn how to make life insurance a hot gift this holiday season. If you don’t have the systems in place to TRACK these things now, what better time then today to start getting them?
Clipping is a handy way to collect and organize the most important slides from a presentation. The vFlyer Theme Editor makes creating branded themes easy, and vFlyer Agency Edition allows branded themes to be shared across all your company's accounts. Good freelancers take it upon themselves to regularly update you of their progress, while others can disappear into thin air when it suits them, without any way for you to contact them. Face-to-face relationships with fellow workers are a necessary ingredient for successful teamwork.


You will have to look through their work portfolios, ask for samples, and even check with their previous clients if they can be relied upon. Often, the good ones are experts in their fields and possibly won’t take on projects that are beyond their field of specialization. Agencies, on the other hand, are composed of a group of people who are experts at certain fields. The Content Marketing Team Matrix by Chris Lake, DueDil’s VP of Inbound Marketing, presents 16 roles and their required skills. And they already have the necessary communication and collaboration tools in place, all you need is to lay down your objectives and expectations, and then measure their output against your ROI benchmarks. The tools at their disposal can include integrated reporting software, social media analytics tools, SEO software, even subscriptions to stock image sites. However, there’s always the chance that an agency’s output, particularly if they’re not as familiar with your business and industry as you are, won’t hit the right note with your more savvy prospects and customers.
Also, once your contract expires, you don’t get to keep their services until you renew your contract with them. She loves writing about entrepreneurship and marketing. Follow Mariame on Twitter and LinkedIn. Planning against these measurable strategic objectives allow you to report on marketing results instead of just tactical activities.
This will help to identify which content categories, topics, and approaches are most relevant to your customer. Drill bit manufacturers care about everything involved in the production of their drill bits, but drill bit customers don’t really want drill bits.
Sales profiles, personas, and best customer models are tools you should use to profile your customer segments in order to improve the relevance and effectiveness of your content marketing. Make sure to focus on your customer’s needs and pains, rather than simply providing expert knowledge. Brainrider recommends using these 4 strategic elements as a practical framework to plan content development and marketing prioritized against client objectives and audiences.
If you’re a small business without a dedicated online marketing expert, you should outsource this job. Most people possess two or more of the said skills, but those who possess all of them are a rare gem. We’ve arrived at a point in history when the bar is high enough to truly call it that in the digital world.
Otherwise, your campaign will be trying to accomplish too many things at once without focusing on your objectives. The key in building the right segments is to identify customer needs and pains, filter them through the business you are in, group their needs and pains by roles or audiences, and then use that data to profile your top customer segments. Click here to download a working copy of the B2B Content Marketing Strategy Template or contact us for more information about how we help clients get better content marketing.
While these areas of expertise are important to managing and operating a business, not all of them are relevant to what your customer wants to know.
Understanding the business you are in through the lens of your customer ensures that you are marketing holes, not just bits. It is important to profile these segments by developing a long list of customer needs and pains using your customer’s own “How do I” questions.
My expertise are search engine optimisation, pay per click advertising & social media marketing. I found that whether managing an internal resource or outsourcing your content marketing to either option, strong collaboration is required ensure all your goals are being met.



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