In December, we shared tips on Developing A Marketing Plan For Your Store.  In that blog post we talked specifically about creating a marketing plan to benefit your business.
When it comes to retail, marketing and advertising have the same end goal–getting products and services sold!
Marketing is the process of defining your brand and attracting the customers and market that you want.
To market your products or services, you need to understand who it is that you want as a customer. Promotion—Promotion includes all the ways you tell your customers about your products or services and how you then market and sell to them. Product–-Is your current mix of products and services suitable for the market and the customers of today?
Place–Place refers to the physical place where your products or services are actually sold.
Packaging–Packaging refers to the way your products or services appear from the outside. Positioning— Thinking continually about how your business is positioned in the hearts and minds of your customers will help you succeed. People–People refers to the people inside and outside of your business who are responsible for every element of your sales, marketing, and daily business functions. Advertising is the process of making your products and services known to potential customers.

Tip #1:  Did you know that many of the manufacturers you buy from, like Melrose, have pre-designed advertising templates that you can take advantage of and use as part of your advertising?
And don’t over-look social media which is a relatively new, powerful and inexpensive advertising option that you can use to grow your business. Mission–Your business should have a mission statement and so should your advertising plan. Money–Plain and simple–how much have you allocated to spend on advertising your business? Message–Your message is the idea, information, literature and theme you want to communicate to your target customer. Measure–Once an advertising initiative is complete, measure and evaluate its success against how much gain your generated vs how much the initiative cost.
As a specialty retailer, there are lots of elements that drive your business and marketing and advertising are just two components to help you be successful!
Let our Minneapolis designers .Redefining the Standard for Laboratory Management and Operations. Despite that common goal, there are distinct differences between marketing and advertising and how you should be using them to drive your business. Every year make it a practice to examine the prices of the products and services you sell to make sure they’re still appealing to your customers and appropriate to the current market. As your business develops, review your location and ensure it meets the needs of your brand, your products and your customers.

Are you doing what it takes to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you need to have done?
Print media is much more costly than online advertising so determine where your dollars best spent based on the customer base you have? The primary function of the corporate officers and senior leadership team is to oversee and support .Welcome to Best Onlines Website. Your company logo, tagline, packaging and other branding elements are integral in connecting the types of products you offer to your target customer base. Take time to analyze all the packaging elements of your store, everything the customer sees from the first moment of contact with your company all the way through the purchasing process. The people you bring into your business represent you and can be one of the most important elements of your success.
While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them that the products are available to purchase. Others will end the trial of to get even my list are that some will another for much of the last 30 years.. It refers to your brochures, your correspondence and every single visual element about your company.

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