To be the successful job candidate in any field, it helps to tailor your cover letter to the specific job opening.
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There are myriad platforms – LinkedIn, Xing, Facebook, Twitter and a vast range of ‘online job boards’. IC Resources’ online marketing has moved with the digital age and, as has been our policy since inception, is staying ahead of the game. Over the last 10 years there has been a big move from ‘old’ to ‘new’ marketing techniques, as a result of the birth of social media platforms combined with the development of smartphones. These ‘new’ techniques offer a fast paced and ever-updated forum for finding and advertising jobs and therefore, recruitment agencies have had no choice but to evolve with the market, and it has been essential for agencies to improve their online appearances to stay ahead of the competition.
Advertisers must adapt and modify their content to the way the audiences consume them and this is paramount for the recruitment industry, with 2 billion users and potential consumers currently on the internet.


Do you work within Digital Advertising and marketing and looking for a new adventure on sunnier shores?The good news for anyone coming to Australia from the UK and US, is that it’s a real growth market and there is a lack of digital talent locally, so most Agencies and clients are willing to sponsor for overseas skills.According to the Australian Digital Skills and Salary Survey, the digital skills shortage is set to become an even more pressing challenge, and more than half of businesses surveyed anticipated hiring more digital specialists over the coming 12 months.
However we are seeing an increased amount of candidates coming over on working holiday visas.A working holiday visa is a 12 month visa where you are eligible to work for two separate 6 month periods with different employers. You must be under 31 to apply.We would always suggest that you come over on a working holiday visa initially.
Media agency trading desks and teams are continuing to scale up and there is always a need for good skills in this area. We have seen an increase in demand of Performance and Programmatic managers who have a mix of search, social and programmatic experience.Most of the opportunities within these performance marketing channels are still agency side rather than client side however. Only the bigger brands where bringing individual discipline marketing teams in house are commercially viable are doing so… such as Foxtel, Commbank and Coles as well as some of the gambling and dating brands.Things like ecommerce are definitely growing here, but some of the major traditional retailers have been a little slower out of the blocks than in other parts of the globe.
The launch of international online retailers and technologies such as retargeting into the market are already helping to change perception however.On a whole the digital market is growing really fast and it’s an exciting time.


Regardless, I only recommend products or services I use personally and believe will be good for my readers.
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