Our sales and marketing professionals take a strategic approach to promoting your property through careful analysis of target markets, development of innovative programs and monitoring of results.
In addition to PSS, Grandeur Management believes in taking advantage of every brand training and marketing initiative made available. Our front desk associates are considered an extension of our sales department and receive ongoing reservation training with the goal of converting more inquiries to sales.
Sales and Marketing is a critical part of a results-oriented strategy that drives consistent, above-average revenues to each of our hotels. We identify, recruit, and orient top sales professionals to achieve and exceed revenue goals. Our philosophy of building strong hotel sales and marketing teams and our commitment to support their efforts at the corporate level give Grandeur Management hotels an edge and contribute greatly to their success.
While each flag brand is responsible for driving marketing efforts, Grandeur Management actively participates as full brand partners. Grandeur Management places special emphasis on a strong and effective sales and marketing department. The sales and marketing department works closely with an in-house graphic artist to provide cost effective, full-service graphic design. In managing the sales process at Grandeur Management, we believe in a heavy emphasis on direct selling and outside sales calls. Quarterly Power Sales Meetings to keep our teams energized and focused featuring renowned guest speaker.
The reader needs to feel that whatever it is you offer, it’s the perfect solution for their problem. To achieve this, a copywriter needs to really understand the buyer – he has to be able to get into their minds.
Investing in professional copy – whether a sales page or a series of email autoresponders – is one of the smartest decisions you can make when you want to push your business to more sales and higher profit.
3- Research: When I start writing for you, I start by doing extensive research on your ideal reader or customer. For many sales organizations, lead generation is the place where sales and marketing combine and too often, collide.
If your organization is trying to get more mileage out of your B2B lead generation efforts, it might help to take a fresh look at where your “marketing” activities stop, and where your “sales” activities begin. According to a recent survey by MarketingSherpa, many companies are missing opportunities to better qualify their B2B sales leads, better understand the unique pain and problems that their prospects are facing, and create better-qualified appointment setting opportunities.
Unless your organization is clarifying the expectations for both your marketing and sales teams, it is possible that no one is taking responsibility for these essential aspects of lead generation.
As we’ve seen hundreds of times working for clients over the years, if your company is simply pouring more sales leads into the funnel, but without any proven process for filtering out the sales leads, you’re wasting resources, wasting time and missing out on big sales opportunities. Here are three worrisome signs that your company is “dropping the baton” during the lead generation hand-off between marketing and sales. Contact Strategic Sales & Marketing for a free quick quote or a free, no obligation Test Drive of our lead generation services.
When it comes to different businesses and company initiatives, they often have one thing in common: the need to drive sales or transactions in order to earn revenue and grow the business.
Not every sales position is as controversial or demanding as others; there are different types of sales positions, each with their own set of challenges and benefits. We generally have found that people in reactive and proactive types of sales positions have short tenures in the sales world.
When it comes to marketing vs sales, one big difference is that marketers indirectly communicate with prospects and try to inspire them to buy.


We feel that in this modern day of mixed media, it is becoming even more important for top marketing professionals to have a really strong understanding of sales. So, in terms of marketing vs sales, marketing can be a great profession for many, but marketers very rarely make the big bucks that the sales rainmakers make.
No matter the size - startup business, small and medium sized enterprise (SME), or large corporation - marketing and sales are critical to every companya€™s success in the market place.
Too often, particularly in smaller and medium-sized enterprises, sales is performed in an untargeted and opportunistic way and good money is unnecessarily spent on suboptimal mass advertisement while there is no clear marketing and sales plan and no marketing and sales strategy in place.
In a highly competitive market environment, professional and cost-effective targeted marketing and sales, based on a clearly defined marketing & sales strategy, is essential. With a strong focus on startup companies and small and medium-sized enterprises, Skywave Solutions helps clients to develop their marketing and sales strategy based on cost effective marketing and sales plans that are optimally aligned with their market opportunities and tailored to their individual needs and budgets.
Please contact us for more information on our marketing and sales planning services and integrated business solutions or for a free initial consultation.
This training is reinforced with an ongoing sales shopping program so that ongoing training and support can be followed through. This training and shopping service is done through a company called The Hotel Shopping Network. To ensure sales and marketing efforts are appropriate, given highest priority, and reflect our corporate culture of excellence, Grandeur Management provides strong corporate support to hotel marketing departments through our Vice President of Sales & Marketing and Area Sales Supervisors.
Our policy of corporate superintendence does not undermine hotel initiative but supports it.
We invest in sales and marketing initiatives that unleash the full communication power of both interactive and traditional sales and marketing tools. Together with important online selling resources, industry reports, and a state-of-the-art sales data management system, we take full advantage of data mining to target, create, measure, and track our sales and marketing communications.
The department handles all advertising including direct mail, print media, radio, television and billboards.
Dividing responsibilities between the “marketing” and “sales” teams can often be a cause for confusion, especially when the marketing team is taking on additional lead generation responsibilities that used to belong to the sales team. To maximize your lead generation opportunities, it helps to make sure that no one is dropping the baton during the handoff between the marketing and sales teams. You’re not identifying a sales funnel: Perhaps this sounds like an extreme example, but it happens. You’re not nurturing your existing business leads: What happens to your B2B sales leads once they’re in the pipeline, but not immediately ready to buy? Talk to Strategic Sales & Marketing for comprehensive lead management services to help you through the B2B lead generation process. In Outside Sales the rep is often not in the office, but in the field creating prospects and going on sales call.
They are generally much higher paid than the basic order taker, but it is a rare breed that can consistently be successful in this realm. These types of sales positions are filled with professionals who have developed their skill set and network in order to reduce the amount of blind prospecting required. These styles are often times not cut out for sales longevity and very few of them ever make it to relational selling. After conducting considerable amounts of research we have found that many of the top CMO’s (Chief Marketing Officers) started in the trenches of sales.
At 3Hr Learning we are passionate about educating people who are looking to make a career change.
Major consideration is placed on working with managers to better enable them to work with their sales staff. This is a common mistake that companies make with their B2B lead generation efforts: they pull out all the stops to obtain new business leads, but then don’t put any time or resources into qualifying the sales leads.


Too often, companies are leaving money on the table by neglecting to follow-up with existing sales leads. Our industry-leading B2B sales consultants and appointment setters know how to cultivate, qualify and close on complex B2B sales leads in a variety of industries. At 3Hr Learning, we like to use the analogy of the sales team as the Marines, getting sent in first to drive results and create a market. We feel these reactive and proactive sales people are frequently better suited to be marketers, where they can use some of the experiences they gained in sales without being forced to continuously build relationships.
With the explosion of the Internet there has been large growth in the Digital Marketing arena. We pose the question: how can you truly think like your client, understanding their needs and motivations, unless you have been out there face-to-face with them and asked the relevant questions? We feel sales should be a fundamental consideration from individuals that are competitive, great at building relationships, and driven to be the highest paid person in their organization. Following careful research, strategic marketing plans are put in place for each property in the portfolio and reviewed quarterly. Without a standard process for filtering, measuring, tracking, evaluating, sorting and prioritizing sales leads, your sales team is flying blind.
This leads to wasted time and frustration as the sales team puts in many fruitless hours on the phone with prospects that aren’t ready to buy. Instead of assuming that a “not interested” response means that the prospect is “not interested” forever, your company needs to conduct ongoing lead nurturing to stay in contact with these prospects.
We can help you find more sales leads, better qualify your sales leads, conduct more efficient appointment setting, and improve conversion rates to overcome your B2B lead generation challenges and turn B2B sales leads into bigger sales results. The marketing strategies generally act as more of an occupying force that holds things down once the brand is established. This is because the outside salesperson not only has to sell a product or service but also has to seek out the prospect before they necessarily know they are in the market for that product or service. We have found that Digital Marketing can really help to feed the funnel for the sales team and that their efforts are far more measurable than your traditional advertising mediums.
Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure that the monies are being spent wisely.
34% of the MarketingSherpa survey respondents said they contact their prospects once a month for lead nurturing follow-up, and 22% contact their business leads weekly. Digital marketers often use a variety of strategies including search engine marketing (SEM, SEO & PPC), online display advertisements, email marketing, content marketing and more to reach an audience and expose them to a particular brand. In order to further promote sales and marketing, major national conventions such as HSMAI, NTA and ABA are attended regularly.
To better understand marketing vs sales roles in a company and as a career, let’s take a look at an overview of marketing and the different types of sales positions.
This is because inside sales people are often sitting in the office or at a retail location selling to incoming leads and potential customers. Marketing overall can become a very scalable and cost effective strategy for organizations once their product or services have gained some market acceptance and a large enough audience to which they can market. The fact that these inside sales people generally don’t have to prospect as hard makes their job less complex and they generally have lower earning potential.



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