One of the services that KEXINO offers to start-ups and SMEs is something that we term “Business Process Alignment” with regards to a company’s marketing and sales efforts. An all-too common business problem that we see (and not just with start-ups and smaller businesses) is that there are too many cooks in the kitchen where strategy is concerned. Having posed these questions to these three key people, ten will get you five that you’ll get three completely different answers. Of course putting together clear, coherent marketing and sales strategies that everyone can buy into is one thing. These include the industry that you compete in, the market segments that you choose to play in,and the nature of the customers who are in those segments. What do your sales people need to be good at, to be able to deliver value to your customers?
Unless the top brass are on board, your best intentions are going to fall down like a house of cards.
Many a marketing strategy has failed because the plan is not based upon what salespeople are doing. About the AuthorGee Ranasinha Google+After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. We're a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics.
We combine messaging, communication, design, SEO, social media, conversion rate optimization, and a range of inbound marketing initiatives. Rapid commoditization and extreme price pressure are undermining traditional sources of differentiation.

In this increasingly complex environment, 1DataGroup helps organizations chart a path to high performance by developing and implementing strategies that transform the way organizations interact with and engage their customers.
Superior marketing capabilities not only help attract customers, but also convert them into loyal product and service advocates.
However, simply spending more money does not guarantee increased customer loyalty, particularly in the face of intense competition for share of mind and wallet.
1DataGroup helps chief marketing officers drive growth and achieve high performance by developing superior marketing strategies, planning the effective implementation of these strategies, and executing these plans flawlessly, quickly and efficiently.
Companies seeking to boost performance and grow their business depend on their sales force to drive results—and they are often disappointed. 1DataGroup helps organizations improve sales performance by realigning strategic resources, managing sales force behaviour and enhancing operating capabilities. One of the few sustainable sources of profitable growth in today’s economy is the ability to deliver a consistently satisfying customer experience. Our research into high-performance marketing and customer management has shown that organizations that enjoy strong customer loyalty also realize higher margins, revenue growth and shareholder value.
1DataGroup helps organizations chart a path to high performance through customer centricity, using a powerful combination of strategic insight and superior execution. You must have JavaScript enabled in your browser to utilize the functionality of this website. By 2025, digitization is expected to contribute $2 trillion to US GDP—and displace up to 12 million middle-skill workers. The value of pretty much any business that you care to mention is made (or broken) out there in the marketplace. If you’re like most companies, you probably haven’t got a clue as to the answer to that question.

As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. New sources of competition—from virtually every part of the world—are eroding already weakened bonds of customer loyalty.
Changing consumer values—in addition to entirely new consumer segments emerging in the world’s developing economies—present new sources of growth, along with new challenges to delivering satisfying, profitable customer experiences. For many, improving sales performance means transforming the sales function at times, changing not only the way a company sells but even what it sells and to whom.
Companies, governments, and individuals need to prepare for its challenges and opportunities.
Many times connecting “how” your people sell your product or service with “what” your business wants to achieve are seen as being at polar opposites. Now get out there and sell a bunch of them.” Selling that way may have worked in the days of Mad Men, or Glengarry Glen Ross. If your senior management haven’t spoken with customers face-to-face for some time, then get them out there. The company ends-up being “pretty good” at a lot of things, instead of “really good” at one thing.
They need to learn at first hand who’s buying, why they’re buying, why they’re not buying, and so on.

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