In a strange coincidence, the concept of animation in videos hit me from two different directions last week. In our conversation, Carla and I discuss the peculiar effects that animation has on our brain, starting with hijacking our attention system.
Even if you don’t care about the animation, the content of the Cialdini video is worth spending the 12 minutes viewing time. Hearing the persuasion master succinctly explain his principles is no doubt a big part of why this video has garnered more than six million views. And, as Carla explained, you will likely remember the content better than had you been watching Dr.
Of course, presenters can intersperse images, including visual metaphors, in a standard presentation. Now, synchronicity enters the picture… Some months ago, I recorded a video session with Michelle Adams of Marketing Brainology in which we talked about neuromarketing and my book Brainfluence.
If you are going to create an animation, don’t expect your viewers to be engaged by the medium alone.
Rather, deliver content that would be engaging however it was presented and let the animation make it even more compelling. Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). It was just over a year ago that I had a debate with my colleague on incorporating GIF animation into a client’s EDM-Electronic Direct Mail. My past experience with GIF animation, when it was in its “hey day”, almost scared the life out of me.
It was after the debate with my colleague that I started researching more on GIF animation and how it’s applied to today’s design. The Graphic Interchange Format or GIF was first introduced by Compuserve in 1987 as a humble 8 bits per pixel image file. Like fashion trends, people get nostalgic about the past and there is always a tendency to bring the dusty old stuff back. GIFs have become a quick way for social networkers to share opinions, reactions and to relive moments on platforms like Twitter and Tumblr. Due to the change of mindset on GIF animation (and lack of neon colours!), designers and marketers have adopted it back into their online marketing materials but it’s not like GIF as you’ve previously known.
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Melbourne creative marketing agency Tidalwave Marketing & Design creates and executes brand marketing campaigns and strategies across all media in Australia. Our ?50 a Month Small Business Budget SEO Package is delivering great results for our clients.
Social media websites such as Facebook, Twitter and Linked In, are becoming more and more popular and as a business owner you need to think serious whether you need to be activly marketing in these areas.Want to give you website a Quick Boost in the search engines? Also there is blogging, which can be a very successful marketing tool for business, that can be a very powerful tool when planning your social media marketing strategy.


This could involved profiling your customers or website visitors, so you can identify which social media network work work best. Continue to make any further points you may think of and then once you've written everything down, read through it and outline some simple bullet points that can be the basis for your social media marketing strategy. Thanks for mentioning Buffer, I hadn’t heard of it before and it looks really useful. Get Free eBooks When You Join My NewsletterBuild your digital marketing skills week by week by joining my Newsletter. Animation seminaire : rendez votre seminaire inoubliable avec un animateur competent et experimente. Brand and Celebrities vous accompagne dans votre demarche grace a son expertise et son moteur de recherche en ligne, comportant plus de 2 200 personnalites. Brand and Celebrities offre aux marques et aux agences, la possibilite d’exploiter le potentiel des celebrites a travers leurs campagnes de communication. Pour contacter une celebrite pour une animation de seminaire, contactez Brand and Celebritiesen cliquant ici ou appelez le 01 84 16 98 13. Tailbase a€“ Offers- Monthly specials, web solution promos, featured packages, digital marketing offers. With our new Dynamic, Deluxe and Vision solutions, you can now compete with today's top industry leaders and make a lasting impression!
The combination of the human hand that appears in most whiteboard videos, the constant motion, and the gradual reveal of visual content keeps our attention riveted.
Instead of simply mentioning a confusing process, for example, the concept could be illustrated with a geometric maze or tangled ball of yarn. If the transitions aren’t too jarring this, too, should grab attention and assist recall. Should we be doing more animation, or is this a technique that will become annoying once we’ve all seen it many times? If all Pixar did was create gorgeous backgrounds and lifelike animated characters, we’d get bored quickly even with their visual wizardry.
I was so adamant on not including it in my design purely on the bases that GIF animation is so 1990’s and as intrusive as one of those shouting advertisements on TV. The hypnotic flashing colours, annoying and repetitive movement never ceased to cause my heart to skip a beat. Since then it was adopted by web designers of the time and as the technology allowed GIF to be animated, it slowly converted the World Wide Web into a web version of The New York Times Square or Tokyo city. With the help of the ever-popular memes movement and the introduction of Instagram videos, GIF animation has had an almost “cultish” comeback. Websites like ffffound, and #whatshouldwecallme have become platforms where people from all over the world can upload their animated GIF. From content and digital marketing to design and strategy our team of consultants specialise in marketing for small business. It's totally free & hundreds of people have already benefited (just read the testimonials)>>.


If they are younger or you have a business to consumer products or services, then Facebook is an obvious choice. Actively using social media marketing can be very time consuming and needs a commitment of resources. As I've outlined before if you maintain a blog that can be a big help with the social media websites. The next thing is to get a piece of paper or  a notepad and write down how you think it could help your business. Write a list of your competitors websites and then visit them and make some notes of how they are using them. Pour animer votre evenement avec une celebrite adaptee, contactez Brand and Celebrities en cliquant ici ou appelez le 01 84 16 98 13. Les conseils de Brand and Celebrities vous orienteront vers une celebrite qui repond parfaitement a votre problematique.
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Our brains love all kinds of metaphors as they can simplify and solidify abstract concepts. I imagine that they were having drawback symptoms like excessive vomiting or twitching of the eyes due to over exposure to it.
Here are several examples of how GIFs animation can be integrated tastefully into marketing materials and your website. If it's business to business then Linked In would be a good bet, as is Twitter, which now has a lot of smaller business activity using it. You need to consider whether you have the time to do this or if you have someone in your company that could be assigned the task. For instance the blog can be setup to automatically send snippets of postings to Facebook, Twitter and Linked In.
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The answer is to develop a simple social media marketing strategy to suit your type of business.
However once you do get started; and if you are organised, it doesn't need to take a great deal of time ongoing.



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