New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. Marketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions.
Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. Marketing automation tools level the playing field between the corporate giant and the “little guy,” giving small businesses a chance to complete for a bigger piece of the market. When choosing a market automation tool for a small business, there are several factors to consider.
Choosing a tool that caters to large online businesses may not be a good choice for a small brick-and-mortar store, and vice-versa. GetSpokal offers editing software meant to streamline the WordPress software and make publishing blogs faster and easier. Bridg provides marketing automation tools that include contact management, email campaigns, and social marketing.
Optimove bills itself as a “Customer Retention Automation Software” and helps customers to find and retain online customers. Uplanme provides marketing automation tools designed to help online businesses increase their customer base.
Alicanto provides marketing automation tools in the areas of email marketing and social media promotion via Twitter and Facebook, but is unique in offering direct mail advertising options.
ActiveCampaign provides marketing automation tools in the area of marketing campaigns, sales management, and customer data management. Is a business-to-business (B2B) marketing automation tool, meant for companies that make products for businesses rather than indivduals.
Ambassador’s business strategy is to turn customers into promotional tools for small businesses. IFTTT (If This Then That) is a marketing automation tool that uses integration to simplify processes for business owners. In today’s marketplace, a small business has very little chance of succeeding against a large corporation with a near-limitless marketing budget, unless that business makes use of available marketing automation tools. You can see it at the bottom of the integrations list, if you log in to your Pagewiz account, and navigate over to a certain landing page’s integrations section. But a sizable number of companies are not using Marketing Automation yet, even if the numbers are impressive.
This infographic is meant for both salespeople and marketers explains how marketing automation may be used.
The promise of marketing automation has always been: better leads, increased effectiveness, streamlined activities that free-up bandwidth, and reporting that gives marketers a view of how their team is doing (effectiveness and efficiency). However, when companies implement and integrate marketing automation succesfully, they can see measurable results in both the marketing and sales areas. The question becomes, how to effectively market a new business with the limited resources of a startup company. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks.
More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit. Consider the reputation of the marketing automation tools and the length of time they have been in business.


Getspokal also allows users to integrate blog posts with social media sites like Facebook and Twitter. Two noteworthy services are reputation management, which helps business owners monitor and manage online customer reviews, and ROI (Return On Investment) Analytics, which helps businesses see which strategies resulted in actual revenue. Optimove will help small businesses to contact target customers, and then draw in and maintain that business. The tool offers help in designing emails, creating different customer lists, and analyzing campaign effectiveness. In addition to options provided by other marketing automation tools, messages can be organized over email and text (SMS), and via push notifications. The tool is integrated with popular social media sites such as Facebook, Twitter, and LinkedIn, as well as others.
Unique features of Uplanme include the ability to plan and manage business events, and maintaining public event calendars for businesses. Alicanto also helps small businesses organize marketing campaigns and promotions around holidays and customer birthdays.
Bizo touts such well-known companies as Microsoft, American Express, AT&T and Porcehe, as its customers. Referring to customers as “ambassadors,” Ambassador helps small businesses track and manage customer referrals.
This refers to the way Cloudwork is available to customers, as software that users access over the Internet.
IFTTT offers integration with some very popular apps, such as Craiglists, eBay, BuzzFeed, Facebook, and Google Drive, among others. If two separate companies do not offer integration between their services, Zapier can make that integration happen in a third-party platform.
Whether a small business serves 50 customers or 50,000 customers, there are plenty of marketing automation tools available online to help grow and maintain a successful business.
Named one of the Top 50 Influencers in B2B Marketing (#14) by Onalytica and a Top 50 Influence Marketing Blogger by InkyBee, Ron is a digital marketer and conversion optimizer, focusing on maximizing ROI with content marketing campaigns.
The service is free for now and allows business owners to perform data integration tasks – import, export, sync and replicate, as well as data backup.
After successful implementation companies are beginning to see benefits across the board, taking advantage of improvements in the lead generation and lead management process. It is shockingly accurate, in that both will probably start the day with a fresh cup a joe, even without ever thinking of marketing automation. Although you could say that the Sales day depicted here could be achieved with classical CRM as well. Meanwhile 65% of companies have no defined a lead nurturing process or use a marketing automation toolset.
Large corporations are able to employ enormous marketing departments and are consequently able to wield a large market presence. Use these three factors to weed out tools that are too expensive, provide unnecessary services, or cannot handle the size of the customer base. Posts can also be scheduled ahead of time and SEO (search engine optimization) advice is available. By analyzing customer actions and data, Optimove makes recommendations to business owners on how to best market to specific customers.
Customer.io also offers help with segmentation – analyzing customers based on data and behaviors – and helps business owners to make better decisions based on this data.


Autosend.io also provides “autoresponder” services, meaning that it allows business owners categorize responses based on customer activity. Separately, Uplanme also offers Uplanme consulting, which helps local small businesses like bars and restaurants create and maintain a profitable online presence via social media, email campaigns, websites and event calendars.
Another feature unique to Alicanto is their “Alliances” which allow businesses to join together to increase sales. Some of the features are available for free (free email marketing & marketing automation for up to 2,500 contacts), but the larger audiences require a subscription. Bizo describes their business strategy as the “Full Funnel Approach” and works to identify new customers, nurture customers until they make a purchase, and retain customers for future business.
Ambassador offers tools to help create successful incentive campaigns to drive referrals and can integrate with other third party apps to streamline activities.
Cloudwork works by integrating all of the different apps that business owners use to manage their businesses.
IFTTT does not list pricing information on its website, but does offer many examples of how the service works.
Also they go home at 4pm, proving that marketing automation does indeed leads to a more efficient workflow. Explaining why marketing automation is an important tactic, and how it can help both marketers and salespeople.
The average small business many have, at most, one or two employees dedicated to marketing.
Finally, give some serious thought to level of expertise required to use the tool’s software. GetSpokal offers a free trial period and has three different pricing levels, each without a long-term contract.
Pricing depends on business size and has different levels for email marketing only, and full marketing automation services. Specific pricing plans are not mentioned, but cost does depend on the number of customer networks and the number of customers in each network.
For example, business owners can schedule emails to be sent out to customers who signed up for a free trial reminding them to sign up for a subscription before the trial runs out. Ambassador offers a free trial, and has multiple price levels, though some lower tiered subscriptions only offer email-based support.
Other possible actions include creating customer contact information from entries made by customers on websites. Marketing automation tools that are simple and easy to use are going to save the most time and energy.
Unlike other marketing automation tools, SocialOomph also integrates with blog publishing websites like WordPress and Tumblr.
Market automation tools like Zapier make it easier for business owners to integrate without having to learn code.



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