Just how you frame a brand to focus on the consumer, the same thinking should go into your personal brand. For your brand vision, think of a time frame that is the next 5-10 years.  Where do you want to be?   What would you like to accomplish?   Think of big goals, far beyond the year at hand, forcing you to think beyond and helps frame what you want to do and why you’re doing what you are doing. Build a series of defining moments from your life that help tell your story.  What were the triggers that got you here? How do you tell your experience in a way that makes you seem like you fit with your target?  Remember how you put yourself in their shoes to project what you do, now keep doing that as you tell your story.
And lastly, over-delivering your promise and creating a memorable experience will  lead to word of mouth, increased support for you and what you want to accomplish. We also love great marketing content and we’ll do whatever we can to bring you the latest in marketing news + insights, career advice, events and training resources.
Brand is a specific terms & includes a name, symbol, sign or design given to a product for easy identification.
If the current efforts are not working, it may be time to consider an alternative positioning strategy. Retail Brands and Positioning- A retail brand, whether it is the name of the retailer or a private label, can create an emotional tie with customers that builds their trust and loyalty.Retail brands also facilitate store loyalty because they stand for a predictable level of quality that customers feel comfortable with and often seek. Positioning- A retailer builds customer loyalty by developing a clear and distinctive image of its retail offering and consistently reinforcing that image through its merchandise and service. What are the different positioning strategies?Statistical analysis of a company so as to decide the positioning is done to arrive at its perceptual map.


Wow heady stuff, what does it all mean when your doing a branding exercise for a new or existing product and your trying to get it moving. The best positioning is always simple and clear and immediately resonates with a potential client about why your brand matters. Helping people to understand your brand is one thing and is definitely the first step but getting them to value your brand is definitely the next. It might seem odd to owners and founders of companies to lose control of the brand they have painstakingly developed, but the most modern brands really involve their customers and encourage a community of people within their brand to take more ownership and responsibility for the brand itself.
Done properly this exercise is the first step toward effective marketing and advertising without spending a lot of money on television, radio and other traditional advertising channels. As my classmate Kathy Lee has pointed out in her blog, automakers are aggresively promoting their brands by positioning what they believe to be the most important factor in the mind of the consumer. However, to be truly successful, it is important to think about multiple axis.This in turn, is selling an ecosystem. I love great TV ads, I love going into grocery stores on holidays and I love seeing marketers do things I wish I came up with. Positioning is the design and implementation of a retail mix to create an image of the retailer in the customer’s mind relative to its competitors.
Coca Cola, Nike, Chanel even Countdown in NZ have developed brand positioning that really makes their customers feel part of the brand.
Initially they educated us on a medium that we knew nothing about and gave us the confidence to commit to a strategy that covered a number of online media pipelines.


Nokia transitioned away from using their own Symbain operating system on their phones even though a lot has been invested for many years.
We offer innovative staffing solutions to Fortune 500 companies and some of the world's most iconic brands. You have to establish your brand, control the vision and mission and establish the principles. One caution is to keep your twitter feed at least 90% consistent and focused.  And only 10% fun. My background includes CPG marketing at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke. I’m now a marketing consultant helping brands find their love and find growth for their brands. Hardware, apps and web services are just few of the examples of which phone manufacturers are fighting to be the best in each criteria. I didn’t know what to say, I wasn’t sure I could really even give feedback on how to making it better.



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