Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. In the content marketing space, marketers invest most in curation and aggregation, content creation, and workflow (Altimeter). Finding the right tool to address these specific issues (or more likely, a group of tools that play well together) should be at the top of every content marketer's list for 2015.
Within these very broad categories, you'll find content marketing tools for dozens of purposes including social media management, blogging & CMS, analytics, personalization and a whole lot more.
I wanted to share a few of my favorites from their Ultimate List of Content Marketing Tools. Larry's Favorites: The tools I use for producing content depend on which type of content is being produced. Curata is my preferred tool for content curation (which is how I came across their infographic!). For audio content, I use Audacity, which is a user-friendly open source (and free!) audio recorder and editor.  You can't beat Camtasia for screen capture videos, or simple editing of videos you've made with a decent camera. One more of my favorites for content creation is Evernote, which has a super useful app I can use on the go. Larry's Favorites: SlideShare is listed as a syndication tool in Curata's chart and it's definitely up there as one of my personal favorites, especially for sharing conference and webinar content. Another of my favorites that actually isn't listed here is LinkedIn, which I've been using with great success to syndicate blog content and my columns from other publications like Inc. Other content distribution tools to try: There are a ton of options here, both organic and paid.
Larry's Favorite: MarketMuse is a fantastic tool for identifying which content topics and specific keywords can generate the most traffic to your site. If you find some keyword tools heavy or difficult to use, definitely give this one a shot – it's super easy. Other content organization tools to try: Enterprise-level brands and marketers might want to try a solution like Adobe's Experience Manager, for cross-channel organization and integration. Larry's Favorites: Optimizely is pretty advanced, considering the relative lifespan of content conversion in general.
My other fave in this arena has to be Pippity, a popup and lead capture plugin for WordPress. Other content conversion optimization tools to try: BrightInfo is another solution that tracks user behavior and optimizes your site content in real-time, in order to increase conversion through more relevant content delivery. SumoMe (from the creators of AppSumo) is another interesting option that offers free apps for list building, heat maps to see where people click on your site, and social sharing.
Larry's Favorites: While I'll never find Google Analytics entirely replaceable, HubSpot Analytics is a must-have, too.
Ironically, Alexa and Quantcast aren't my favorites for our own analytics, but I use them often to gauge the relative popularity of others when I'm doing research for blog posts. Other content marketing measurement tools to try: There are some really niche measurement products available now, like Docalytics, which tracks people's interactions with your downloadable content.
I've yet to find a single tool that does everything in content marketing from end to end, but those are a few of my favorite solutions for different types of tasks! As soon as I saw the mention I had to go check it out so thanks for bringing it to my attention!
I normally use a frankensteins collage of tools, and i'm sure that as long as content continues to evolve, the tools will have to keep being produced also! Honored to have you mention Curata's Ultimate List of Content Marketing Tools in your post Larry! It’s that time of the year again when your neighbours enthusiastically switch on their Christmas strobe lightshow in their front yards, in the hopes of spreading some of that holiday cheer. To aid this process, the ever-so-catchy ‘Jingle Bells’ plays in every establishment all they way from hip coffee shops to packed supermarkets to jolly motorcycle clubs. We thought it a good idea to spread a bit of holiday cheer of our own, but wanted to spare our readers from outrageous neon light spectacles and a serious earworm epidemic. We know that many people have a bit of a soft spot for Christmas Advent calendars, which is why we gathered our fave advent calendars from the last few years into one place for your pleasure. Put together by the talented people at Shape Design Studio, It’s a Shape Christmas is definitely a designer’s dream Advent calendar. The 25 illustrators participating in this project were all sent a different shape that they had to use in their Christmassy illustration.
When you scan the QR codes, the calendar will reveal an extra bit of inky goodness to the visitor. While the technical execution of the Marketing Advent Calendar may not be the most innovative, the content it serves makes up for it. We can guarantee it’s not as boring as it sounds and other people besides marketers are sure to benefit from the handy insights too. Christmas GIFs is a project by Ryan Todd and web design studio Enjoythis, which collected animated Christmas GIFs from illustrators, animators and directors, smacked them on a website and ended up with one of the most hilarious festive websites we’ve ever seen.
Bad Religion’s Christmas Songs Advent Calendar is definitely a novel idea – to celebrate the release of their new Christmas album, the band give away presents every day of December up until the 25th. The underlying idea behind the calendar is superb; you can tell that there has been a lot of thought put into it from the way the calendar celebrates the festive season and the Christmas album in one. We admit that we might be slightly biased to this specific calendar, but as it also happens to be pretty awesome, we wanted to include it in this list.
Yoke’s Ad-vent calendar was built with one purpose in mind – to showcase the 25 best ads ever seen on TV and online, handpicked by the Yoke team. Again, it wasn’t easy, but we’re happy with the 25 Vines featured in Yoke’s Ad-Vine Calendar for 2013. We’d like to wish all our customers and followers a Happy Christmas and a pleasant New Year! Our database collection is a great resource for Website Developers, Market Research and Direct Marketing. There are extremely useful templates for Microsoft Word and Excel that can be utilized in most types of business. No matter what type of company you have or its size, there's a template available that can assist your business such as Service Invoices, Sales Invoices, Payroll Calculators, Sales Commissions Calculators, Business Calendars, Business Newsletters, Business Plan Presentations, Letterheads and more. You can create professional purchase orders for your company using this word template which includes all the necessary fields like order and shipping information. Packing Slips are a perfect way to help your company track the goods being shipped to clients. With this Excel Template you can analyze 3 tax years comparing expenses, business revenues and net income or loss for your business.
This Excel Template can be useful for planning the personnel and operating expenses for your business.


It's very common for individuals in sales to quote their customer for a product before an actual sale is made. When running a company you have employees that pay for company expenses out of their pocket and after they submit the receipts your company will reimburse them.
This Excel Spreadsheet comes in handy for small businesses no matter what form of business you may have. This is a simple flowchart which is used to show the flow of a process and can be useful in many forms of business. When hiring consultants or employees there is information that your company will want to keep confidential especially when it comes to data. You can utilize this excel template to help your marketing, sales and finance teams forecast the market share for new products or services. When running a company you need to make sure you track work orders so you can make sure your clients remain happy and that jobs are completed in a timely manner. You can select any year with this excel template and the calendar is customizable so that you can integrate your logo and company name.
When running a daycare it's important to know what is going on with every child so if the parents have questions the teacher will have answers.
Many businesses require employees to travel and with this excel spreadsheet you can submit your travel expenses which include a detailed expense list as well as employee info. Being a Party Planner or Cater requires you to track alot of information like guests, dates, prices, total costs for food, music, decor and overall costs.
You can use this word document to record meeting minutes for your company and include agenda topics as well as information about the meeting.
Use this Word Template to create your own business brochure for your company and it's completely customizable.
Being a personal trainer requires that you supply your client with all the health and fitness information they need in order to succeed in their fitness goals.
With this billing statement you can add your own business logo and add a company slogan too.
Most all companies send and receive faxes today and with this Word Fax Cover Sheet Template you can customize the sender and receiver information. If your company was designed to help charitable organizations or if your company donates to charitable organizations throughout the year you will need a spreadsheet to track the supplies, money, food or total costs of the donations and this spreadsheet can be customized to help you take all that information. Business owners and executives can create their own professional business cards using this word template which saves the company time and money.
If your company provides a service, you can create your own personal Service Quotes for your customer with this professional service quote word template.
Companies have lots of sales representatives, consultants and other employees that have to travel for business purposes. Many companies big and small fill out work orders when providing their customers with a service. Companies that ship their products to their customers usually include packing slips for the customers benefit as well as their own.
If this blog didn't contain the spreadsheet you're looking for check out JaxWorks and EXINFM as they have a list of free spreadsheets and templates that may be of value to you and your company. Thanks for this post it is very important, time saving and make attractive report of Minute of Metting and so on. Hi - I was wondering if anyone had a budgeting and forecasting template which tracked the day of commitment and then the day predicted to spend that money (Receipted).
If you are like me 5 years ago, or like most of my clients when they come to me, they randomly do SEO activities when they think of it and then their efforts disappear into thin air as it’s never “written out” for anyone to see (let alone projected out). You’ll be reminded what monthly activities contribute to improved SEO over time  – analytics measurement (actionable insight involved), blogging, outreach, tweaking existing core pages, creating new website pages, content strategy optimization, keyword research, social media, etc. You can see what other marketing activities you’re doing that might lend themselves well to SEO repurposing – blogging, social media, PR, email marketing, paid SEM, etc. Whether you love the Marcomm idea or hate it, I encourage you regardless to start tracking your SEO and online marketing activities. Jenny Munn is an SEO Strategist who helps organizations get more leads from their website and integrate SEO into their marketing mix. We work with marketers, small to mid-sized businesses, and digital agencies that are invested in the success and growth of their business.
Now that the production and curation of quality marketing content is widely viewed as the best way to engage customers and drive meaningful leads, it’s crucial to have a plan that lets you take advantage.
A social media content calendar, a detailed management schedule of how you plan to leverage social media to support your sales and marketing activities, will help keep you focused, save you time, and enhance your social media ROI. Social media is a tool to support your sales and marketing strategy – not a sales and marketing strategy unto itself. For example, if you’re planning to launch a new product in February, use your content calendar to plan your social media efforts now. As the number of social media tools used in B2B marketing continues to grow, it’s certainly a challenge to keep track of everything.
Given that it’s the holiday season, it also seems worthwhile to mention that looking ahead is never a bad idea. If you’re looking for help streamlining your social media efforts, download one of our social media white papers.
Sam Brennand: Sam has a wealth of experience in B2B marketing and sales working on the Windows Client team at Microsoft Canada and the SMB Retail team at TELUS.
Some of these tools are new generations of existing online marketing tools, while others have been created to support the very specific needs of content marketers.
Their discovery engine searches feeds, sites, social networks and more to find relevant content for you.
On the paid side, Outbrain is a super popular service for promoting your content across their publishers network. The first time you use it to crawl a new site, it can take several minutes to a couple of hours, depending on how many pages the site has. Try a tool like digital asset solution Canto, which offers cloud-based plans as low as $49 a month for single users. Their WYSIWYG editor for creating your popups has a lot of templates and customization options, too. It's as easy as adding a piece of HTML code to your site, or installing a WordPress plugin. Sure, you'll find a lot of the same information in each, but HubSpot's revenue and marketing channel analytics are a must for enterprise-level marketers.
Try different combinations of tools to find the right mix for your content marketing needs.
I have read many others with tools to assist with content creation, however I hadn't yet found apps to assist with distribution and conversion.


Every day the calendar reveals a new take on a mundane shape, as envisioned by various talented illustrators from around the world. A case in point – Johanna Basford’s fantastically intricate Inky Advent calendar that incorporates ugly QR codes into a beautiful Christmas-themed illustration. It’s fascinating to witness how a relatively modern digital invention can be combined so seamlessly with traditional art.
Done by Bop Design, the calendar reveals a new useful marketing tip every day up until the 25th of December.
We went through a long elimination process, only including those that were truly something extraordinary. Instead of looking for the best ads like we did last year, this time we went on the hunt for the best Vine videos. Browse and Download Website Content, Directory Data for LBS (Location Based Services), Business Listings & Marketing Lead Databases.
These spreadsheets can not only save you time and money but they can help you schedule your time, track your finances, and run your business in an efficient and organized manner. Requiring a signature at the time of delivery will also help you to make sure your client receives the products they purchased.
With this professional Sales Quotes template you can insert your company's logo, slogan and retain a copy for yourself. This Excel Reimbursement Form will help you track what your employees are requesting reimbursement for and also allow you to track the total expense for the year. A small business owner can keep track of their sent, received and pending invoices and the spreadsheet will also calculate payments that are outstanding. By having Nondisclosure Agreement signed your guaranteeing your company's information is kept safe.
The start day can be customized, up to 20 employees and 9 ships can be scheduled, and the customized shift schedules can be printed. You also need to be able to track your supplies so your company knows when they need to order more inventory and this work order form can allow you to track all that information.
This childcare spreadsheet will help your daycare track the child's medicine, activities, food, naps and much more. Track actual expenses and calculate any differences between your budgeted and actual numbers. This excel template can be customized to fit your planning needs whther it be for a business conference, wedding or personal party.
It also requires your client to supply you with accurate information regarding their calorie intake, food consumption and their exercise routine. This word template is a very professionally done billing statement and can be used in various forms of business.
You can fill out professional work orders with this word template using customizable fields which includes all the relevant information you need for the service you're providing. Creating your own customizable packing slip for your business can't get any easier with this packing slip word template.
And i would like gain more from you please update me for new information. God bless you all. DigiBits Media is offering a USA Executives Contact Marketing Database with Email Addresses that contains the business contact information and profiles for over 3.5 million company executives located throughout the United States. And for my marketing manager clients who report their activities to someone, they often forget to report what activities they’ve done that have contributed to SEO.
Our unique Atlanta-based SEO consulting and training firm empowers you to understand modern SEO, and take control of success by training you up, and giving you the guidance and direction needed so you’re not dependent on us forever. And in a world where social media has become a primary means of communication, insightful timing and dogged consistency are the keys to success. Aimlessly tweeting or posting links to Facebook without an overarching strategy doesn’t add a whole lot of value. At VA Partners, our social media content calendar lives in an Excel spreadsheet that gets updated and assessed on a week-to-week basis. Identifying key dates throughout the year (whether they’re holidays, birthdays, customer milestones, etc.) will help ensure you don’t miss out on an opportunity to leverage a special day to engage with customers, employees, or partners.
Learn how to deliver a good user experience, how to set up an effective site and what features you need to capture lead information.
You'll then be able to find, upload and share all of your digital assets from the cloud, which is great if your staff work from remote offices or different locations.
Look to Curata's compendium of tools for inspiration – it's the most comprehensive list of content marketing tools I've ever seen!
The final 25 ads were a mixed bunch – some of them sad, some arty and some funny, but they all managed to move us in some way. Many of the templates for Word and Excel are also customizable in order to fit your business needs. This excel calorie and weight loss tracker will make your job much easier and will allow your client to personally see their success therefore giving them more motivation to continue on their journey. The data fields contained within this product have been carefully selected to provide each essential detail associated with the business profiles that have been included in the database in order to provide a comprehensive listing that offers direct contact information rather than general avenues of communication. Jenny has taught SEO at WordCamp Atlanta, Digital Atlanta, Solo PR Summit, Business Marketing Association, Atlanta Tech Village, and various content marketing and social media organizations.
Though seemingly simple, our content calendar saves us a huge amount of time and effort with regards to researching and scheduling social media activity. When you find something that's working, you can point all of your traffic to that variation immediately.
For social media management, we’ve been using swat.io for some time now and we’re quite pleased with the results. Often there is a need for for a Word or Excel template to fit a specific scenario you don't normally deal with, then the hunt begins to either find one, or spending the time to create one.
It must be closely integrated with all other marketing and sales elements to be worthwhile, and a content calendar can help align your social media efforts with your greater strategy. Of course, the best time of day will vary for every company, but using a content calendar can help ensure you’re using the right tool at the right time to reach the right audience. The most important thing is that it saves us time and makes things a lot clearer for us and our clients. Other key benefits are that it keeps us focused and on message, prevents overloading on a single topic, and keeps everyone on the team on the same page.



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