Content marketing is a strategy that puts the creation and distribution of educational or compelling content at the forefront to achieve defined marketing objectives such as building customer awareness, engagement, interest, and trials, and boosting new and repeat sales.
80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. 90% of consumers find custom brand content useful, and 78% believe that organizations behind the content are interested in building good relationships. 60% of consumers are more likely to be on the lookout for products when looking at content marketing.
While marketers use typically between 12 – 16 tactics for content marketing, the foundation for most is a solid website with plenty of informational pages and articles, and powered by a regularly updated blog. Chute helps marketers build libraries of photo content they can use in their content with tools they use today such as Facebook, Flickr, Instagram, and Picasa and have them automatically available in their Content Planning, Production, and Promotion workflows.
For customers of Marketing.AI this means that with the integrated Chute blue icon they can click and instantly retrieve all the photos in their Facebook, Instagram, and Flickr accounts and embed them in their blog posts and website pages without leaving their Editorial Calendar Publishing Editor. Marketing.AI provides a suite of applications that support every stage of the content marketing workflow, including planning, production, promotion and performance measurement (the 4 P’s of Content Marketing). Chute provides software that powers the visual content revolution, by helping apps and sites capture, manage and display media files. It actually is possible to enter licensing agreements, maybe even (*gasp*) pay for the photos you want to use, instead of trying to make free money off other people’s work. Fellow tech professionals, due to unforseen circumstances our speaker is not able to attend this event. As I have said before, social media can be extremely overwhelming if you are not well-prepared. A social media content calendar is a day-by-day breakdown of content ideas for blog posts, Facebook, Twitter, LinkedIn, and Google+ status updates.
Are you discouraged by the frustration you experience every time you sit down to write a blog, and content ideas are slim-to-none? Think that creating a content calendar is a waste of time, because you will probably change your mind regarding blog topics a week down the line? Open up an Excel spreadsheet, and create 6 columns: Date, Observed Holidays, Content Idea, Revised Content, Blog Views, and Total Shares.


I suggest taking a little time to research your competitors to figure out what they’re blogging about. A social media posting schedule is a schedule of times and frequencies for posting to your various social media platforms. Because without one, you will be aimlessly posting to social media, with no targeted optimization. Now, what you want to do is figure out the optimized frequency of posting for each platform.
It is in your best interest to extract these lists I just provided you, and save them onto your desktop for future reference.
After you schedule your social media posts, use your social media content calendar to determine your blog post for the day, then publish your blog link to each of your social media platforms, and now you have original content to post to your platforms as well. For example, if a corporate blogger puts an image on their post or article that is copyrighted, they are liable to receive a claim notice from an image copyrighter such as Getty that can be very expensive.
Creating a social media marketing plan allows you to use the tried-and-true marketing method of trial and error. Creating a plan of action is your only solution to managing your entire marketing strategy.
You plan your entire month out in advance, which you can then incorporate into your general marketing plan to drive the rest of your content creation. If you spend a focused, one hour brainstorming content ideas and implement them into a social media content calendar, you will eliminate at least 30 hours of work over the entire month.
Just the process of creating a social media content calendar will give you a base for content exploration.
You are not limited to the just the holidays you logged; you can also include any birthdays, important company dates, or any other dates you feel you would like to acknowledge. My favorite content creation tool is the HubSpot Blog Topic Generator; all you have to do is select a a few keywords, and the generator will create potential blog topics for you. This, as with the social media content calendar, will decrease the amount of time you have to spend on social media every day. Social media is an ever changing medium, so you might want to refresh your knowledge every couple of months or so.


Blog Content Calendar- As I have written before, a blogging calendar will take 30+ hours off your content marketing efforts in an entire month. With a plethora of tools and strategies available, marketers are finding themselves scrambling for ways to structure a predictable and efficient workflow that drives results.  Two of the key challenges are how to coordinate the writing of content and how to organize, collect and distribute photos. Therefore a key challenge for content marketers is finding, collecting and managing a steady stream of visual content to use in their marketing content.
But you will also be extremely thankful to yourself for unused blog topics, when your imagination is sub-par. Though I highly recommend using this tool, do not let it be your only source for topic generation. At the end of the month, log the total blog views and total shares for each blog; you can then use these statistics to determine the course of action for the next month. When you understand optimized posting times for each platform, you optimize the scheduling process AND you spread your brand message to an audience that is actually listening. With the new integration of Chute’s MediaChooser into Marketing.AI’s Content Marketing Workflow Software, marketers can now manage their writing and visual workflow together in one convenient online system. And blog posts with images are consistently shown to have a much higher impact than those without images. Hootsuite is a great tool, which allows you to manage your Twitter, Facebook, Google+, and LinkedIn.
All you have to do is spend 1-2 hours in the morning curating content to post, and there you have it! You have optimized your SEO, provided your customers with great content to augment their knowledge, and you have established yourself as a leader in your industry… IN TWO HOURS!



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