The ?2m campaign, ‘Rum Unleashed’ aims to drive visibility and trial of the new range, which is available in two flavours: Spiced Rum and Classic Rum. Outdoor advertising features the tagline ‘Rum Unleashed’, which is inspired by 19th Century traders who weathered storms to keep the supply of rum flowing to Australia.
Ifeoma Dozie, Beer Brand Director at Heineken, commented: “Foster’s Rocks taps into the growing consumer interest in new and exotic flavours, as well as the trend for flavoured lager, to offer something brand new for our target audience. New York City has launched a new global campaign to persuade people to visit as it tries to hit its ambitious annual visitor target of 50 million by 2012. The city, which is the most popular tourist destination in the United States, unveiled its “See More.
By focusing on all five boroughs of New York City (Manhattan, Brooklyn, Queens, The Bronx and Staten Island), the campaign is expected to further broaden the appeal of lesser-known areas such as Brooklyn. The $30 million campaign includes partnerships with American Express, American Airlines and Travelocity, who will offer promotional packages to the city including double Membership Reward points from American Express, flight deals from American Airlines and travel deals from Travelocity.
As well as television spots, printed material and online adverts, visitors will be able to connect with the city on Twitter and Facebook as well as downloading specific itineraries for family, gay, shopping or one- or two-day trips at the campaign’s microsite. However, tourism officials say that the city is well on its way to meeting the 50 million by 2012 target set by mayor Michael Bloomberg, leaving Orlando, the nation’s second most popular destination, trailing in its wake.
LUXUO list all kind of luxury items, from estates, boats and watches, to the most expensive gadgets. Yes this is highly simplified but that is what I was after – boiling it down to core stages.
Most companies already think they know who their target markets are and where they operate but my experience has told me that this knowledge is based more on assumptions made throughout general business operations rather than hard research and facts. So with understanding of your audience it should be quite easy to generate your keyword glossary.


Social Networks (aka social media) Networks where people interact and connect onlie – the most obvious being Facebook, MySpace and Twitter but also sites like YouTube, Friends Reunited and Flickr which also have the ability to grow your own network.
Online PR Utilising free and paid-for newswire services plus sites like Propeller to get your editorial content out there. Link Building Go on the scrounge – find industry related sites and contact them to ask for a backlink.
Link Baiting Oooh I like this one – make your content so good that people just have to link to it.
When it all comes down to it, you really just have 3 major steps to build … How to Learn Internet Marketing! Thanks for the tips, techniques, I'm checking them thoroughly…I guess SEO is getting more and more sophisticated, more and more time an effort-consuming and is starting not to resemble almost anything from the past! Consumers will also have the opportunity to sample Foster’s Rocks, with over 300,000 samples being distributed in city centres.
All these things can play a part in how your message is found and, more importantly, how it is received. Once you start to dominate for these 5 then you have a solid grounding to expand your glossary with more keywords. You now know your audience and what terms you are targeting – now to make your content sing. This is a difficult one to answer as it really depends on the type of content – if it is in advertising style then maybe it should be made into an banner and distributed across your favourite display advertising network or even AdSense.
You have your content, written and sculpted to the best of your ability targeting your audience and selected keywords – now, how to drive traffic to it.
For help tell your developer to look at Yahoo’s list of site performance tweaks to make your code more efficient.


Make contact with a good PR firm who have a solid list of active online journalist contacts in your industry – they are worth their weight in gold. Find sites who are already linking to you and ask them to change the anchor text to your preferred keywords. This method of Internet marketing mostly be successful and need less management for next time. It is key to know what your market is looking for and lead them effectively down the right path.
You need to find a list of keywords and keyphrases which people actually use to find related products and services – but that are not so saturated with competition that you will find it impossible to rank for.
Find sites linking to your competitors and see if they will link to you as well (or even instead!). If your campaign brings in 1 million visitors a day and gets you top of all the search engines for all your primary keywords then yes your campaign has worked on one level but if you make no money from it then it has only been a glorified ego stroking exercise. This is a careful balance of researching popular kewords and checking how difficult it will be to rank for any of them.
If it is a video then look at TubeMogul to syndicate it across the top video sharing sites in one hit. For a non paid service you can use Google AdWords External Keyword Tool – but this is focused more on PPC advert keywords than organic. Paying attention to this is the difference between someone liking your stuff and moving on and someone linking your stuff and buying it – or sharing it – which you are more than welcome to do with this content!!




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