Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. In this months poll I asked readers of this blog to see which campaign tracking techniques they or their company or clients tend to use.
We asked readers to tick all that apply even if A you didn't generally use a channel, like display or affiliates, but still knew how to tag, track and review it. Advanced segments are one of the most powerful ways of using web analytics to review and improve the effectiveness of your online marketing.
Defining a standard set of online marketing source codes is essential to determining the value of different referral sources such as ad campaigns or email campaigns. Many companies will track AdWords because of it's automated integration enabled from Google AdWords, but they may not track other codes or have a standard notation which needs to be defined and then added to all links involving media placements. Note that in the major Fall 2008 upgrade to Google Analytics, Advanced segmentation provides some standard source codes for campaign types such as paid search. Many companies will reference promotional URLs or so-called vanity URLs (we hate that term) in offline Print ad, Direct Mail and TV campaigns to make it easy for the customers to fulfil the offer. As with digital campaign tracking, offline campaign tracking should use standard codes for medium, source and campaign name. For further advice, I recommend this in-depth coverage in this whitepaper explainingA offline marketing campaign tracking is recommended. SharePoint Dashboards are becoming more and more popular in corporations, especially with the increasing adoption of MicroSoft Office 2007. Today we look at a live demo of a SharePoint Dashboard built for a marketing team to track their marketing campaign metrics. Take a look at this screenshot of the SharePoint Communtiy Portal before we dive into the Marketing KPI Dashboard. Document libraries are a key part of MicroSoft Sharepoint, so let see how documents web parts are handled in this dashboard. Dashboards By ExampleLearning how to design, implement and manage business intelligence dashboards is best done by example. Studying actual production implementations of business dashboards, enterprise reporting systems, excel dashboards and other business intelligence interfaces is the way to best leverage our collective experience. Whether you are a business intelligence developer, graphic designer, business subject matter expert, project manager, executive sponsor, information visualization expert, database administrator or dashboard user, you'll find examples of the good, the bad and the ugly. More Dashboard TemplatesJoin the Dashboard Spy email newsletter at no cost and receive a series of free dashboard templates. Project leaders and developers have written Hubert thanking him for saving them hours of development time with his HTML templates.
Note: You will receive HTML templates for your development team as well as icons and examples of great dashboard design.
In an integrated marketing campaign with a lot of focus on digital marketing channels, your website is the central piece of your entire marketing collateral.
Google Analytics is the most common tool used to track the website’s traffic and traffic sources. Google Analytics provides JavaScript code that can be embedded in every page on the website to enable tracking. Lines highlighted in Yellow have to be added to the default tracking code in this scenario. If the website has some forms that the visitor submits and is navigated to the secondary website upon submission, add the code shown here to the “onsubmit” section. Steps 2 and 3 ensure that tracking information is passed across primary and secondary websites correctly.
In this case all pages in the main domain & two subdomains should have exactly same tracking code.

If you have web pages in different domains with exactly the same name, there is no way to separately identify pageviews of the pages from different subdomains. The next blog posts will continue on this journey – highlighting the importance, setup and best practices of tracking the most prominent marketing channels in your integrated campaign.
SmartMPM marketing performance measurement today announced they have integrated with Constant Contact®, Inc. The technological resources that have been available to marketers are now requiring more human resources. This is a free Excel Invoice Template that provides a Fill In The Blank invoice form and is capable of calculating and creating invoices. How to purchase:Our Templates can be purchased via PayPal by clicking the “Buy Now” button.
Conversion rate optimization to improve website usability and increase sales, leads and sign-ups. Clear, fully transparent reporting on the progress and performance of your web marketing campaign.
Access to project tracking system, the same one we use operationally, so that you can monitor the work we're doing for you as it happens. In-depth, accurate insight into what is happening with your web marketing strategy so that you can make the data-driven decisions necessary for positive growth.
Google Analytics setup, configuration and in-depth consultation, reporting and analysis of website traffic and usage.
Google Webmaster Tools setup and analysis to adjust how your site is seen on Google and to identify and resolve technical issues. A fully configured Google Analytics account will allow you to track how many people are visiting your site, how they're finding it and how they're using it so that you have the information you need to advance your web marketing strategy.
Improve how visitors navigate and interact with your website to make it easier and more inviting for people to contact you and purchase your product or service. Our project management and tracking system is included with every project, allowing you to log-in and view reports, team notes and everything that we've been been working on for your website or web marketing campaign.
This provides you with full transparency and detailed insight into everything we're doing for you. It's the same system we use internally to stay on top of all our projects so you'll be able to monitor what we're doing for you, as it happens.
To learn more about how we work and to help us better understand your web marketing requirements, contact us for a free, no-obligation consultation.
Marketers tend to review all visitors to their site in analytics without breaking them down to segments - this is partly for time reasons or simply being aware of the options.
If segments are used, it's most likely paid and natural search because these are important traffic drivers for most and the segment is automatically created for Google Analytics - the option is shown in our guide. But I've found when training on the Google Analytics course for Econsultancy that surprisingly few know how to setup campaign tagging, particularly for some digital channels.
This is an expanded extract from Brian Clifton's book Advanced Web Metrics with Google Analytics. Anyways, I’d like to see examples of how to choose source, medium and campaign names for offline campaigns.
The latest release of SharePoint (Office SharePoint Server 2007) is packed with features and package integration points that make for powerful enterprise dashboards. The demo is well worth visiting, as is the Microsoft site it is hosted on – the SharePoint Community Portal. There is a campaign budget summary and campaign progress summary, both with drill down capability. Browse this hugh set of dashboard examples to find a variety of approaches and best practices.

Shrouded in mystery for years, The Dashboard Spy finally revealed himself to be Hubert Lee. Hubert's newsletter is eagerly received by thousands of business intelligence professionals each week. In addition to designing the website in a manner that makes it aesthetically pleasing with easy to find information, it is very important to keep track-ability in mind while architecting the website. Once the initial setup and configuration has been completed, Google Analytics can be used by marketers without a webmaster’s help.
All you have to do is copy the following tracking code Google Analytics provides to the bottom of every web page that you want to track. For example, traffic from the following two domains goes to the same Google Analytics profile. You will be interested in understanding the actual traffic source that lead the user to the secondary website. For example, if you have a page named “overview.html” on two separate subdomains, you will only be able to view combined pageviews of that page from both subdomains in Google Analytics. Completely pre-built and ready Best annual leave schedule template excel.If you're looking to get the most out of any marketing campaign, careful monitoring is essential. Its Excel Template: MBA Excel Homework.Looking for a better and easier way to track of all your necessary expenses? To use this Web Part, you must use a browser that supports this element, such as Internet Explorer 7.0 or later. Once the payment has been confirmed, we will email you the wsp file for the template(s) you’ve purchased. Net2xs is a full-service network support and IT consulting provider that helps home users and small to mid-sized businesses leverage their technology. If you only select one box you can understand where visitors arrive on the site and their forward paths - which content they consume, which routes to conversion they follow. As well as showing the medium that visitors were referred from you can also setting up tracking for an individual ad or site where it's placed. You can also drill-down into paid and natural search to see which phrases or groups of phrases are performing.
Join the free Dashboard Spy Newsletter for BI professionals and get free eBooks, tips, and 3 HTML dashboard templates at absolutely no cost. A long time user experience expert known for high level consulting to major companies, Hubert has designed and implemented many of the world's most significant systems. In fact, it has the distinction of being the only song in existence about business intelligence! However, initial configuration can be tricky based on the website & domain configuration. This article describes the tracking code customizations needed in different scenarios when you are tracking them in a single Google Analytics profile.
In other words, it avoids traffic from the main domain to the subdomain or vice a versa to be treated as referral traffic.
Using Web Analytics goes hand in hand with every service we offer, allowing us to craft better targeted ads, find keywords that work for you, strengthen your marketing initiatives and best of all creating higher converting websites.

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