OTM delivers strategized content that reflects your companya€™s story and easy navigation to help you engage potential customers.
At OTM, we take the time to design bold banner advertisements that capture attention and clearly state the benefits to move the prospect to click through.
Our email marketing campaigns garner more business by reaching key decision-makers with the right message.
The article below by Lee Frederiksen, Managing Partner of Hinge, outlines the marketing challenges facing professional services firms and what firm executives plan to do to address those challenges in the new year. The Hinge Research Institute recently set out to learn what challenges firms are facing and how they would prioritize their marketing initiatives to address these challenges. The first survey question asked firms to identify the business challenges they faced today. Next, we asked the respondents to identify the most common marketing initiatives they’d use to address these challenges.
Respondents also listed a number of other marketing initiatives that they’d consider using in 2015. We found that, on average, firms plan to focus on five to six different marketing initiatives in 2015. To manage their marketing initiatives, professional services firms will need to use several different marketing techniques.
Find Your Niche: Part of standing out from the competition is demonstrating to your target audiences that your firm has something unique. Create Content: Writing content for both your firm’s website and other prominent industry blogs and publications is a great way to increase the visibility of your brand and establish your authority in your industry.
Optimize Your Content: While simply producing content is a helpful marketing technique, it is even more effective when combined with search engine optimization (SEO) strategies. Emphasize Lead Generation: In addition to producing content, your firm’s website should also be set up to generate and nurture leads.

Utilize LinkedIn: It’s no secret that social media can have a huge impact on marketing, and LinkedIn is the top social platform for professional services. If there are certain marketing techniques you’ve been meaning to implement, the new year is is the perfect time to refocus your efforts. Big questions are on the horizon: what are the most urgent business challenges for professional services firms? The Hinge Research Institute surveyed over 500 professional services firms to find the answers. I work with the leaders (and employees) of small to mid-sized professional services businesses, like management consulting firms, training organizations, and other advisory businesses.
My aim is to help you grow a thriving services business that creates substantial value for your clients and for your business.
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After analyzing what worked and what didn’t in 2014, professional services executives are hard at work planning their marketing strategy for 2015.
By concentrating in an area of your industry, you can show that you have a thorough understanding of your specialty and establish your firm as a leading expert in your niche.
You can provide the answers to your prospects’ biggest questions and concerns before they even have a chance to ask. By researching your target audience and producing content around the keywords they’re searching for, you can ensure your content gets in front of the right audience. By pairing relevant offers with your content, you can motivate visitors to take the next step in their relationship with your firm and provide information for continued nurturing.

Connect one-on-one with potential prospects or marketing partners, join and engage in relevant groups, and get your firm name out there.
We also craft effective banner ads, optimize sites for search engines (SEO), and develop Interactive Marketing campaigns. They should be talking with you about your business, goals for the site and the results youa€™d like to achieve. We customize your site with the latest in Search Engine Optimization (SEO) techniques to boost the number of visits by prospects to your site. Teamwork drives our success, both internally, and with our clients.OptimismWe know that strategic hard work always pays off. We also hold close to our hearts the notion that good things happen to good people and digital marketing consulting firms need to do what’s ethical at all times. We work hard to continue to create a sustainable business that helps other businesses thrive.
Unlike many other digital marketing consulting firms, we operate with the utmost professionalism and we always show up on time.
Being one of the best in our industry drives us forward.IntegrityWe are happy to share the inner workings of our Lancaster PA Internet marketing company, so we are transparent and authentic at all times. We respect others’ thoughts and opinions and we treat others as we would like to be treated.QualityWe provide services that deliver lasting results because we refuse to be like those other digital marketing consulting firms that just go through the motions.

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