According to marketing guru Philip Kotler, marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. As Business Environment Development Consulting Unit, we view marketing as an integral component to business success.
Our Business Environment Development Consulting Unit is a data-driven marketing consultancy. Analyzing, tracking, modifying and adjusting over a long-term timeframe will usually produce greater returns than any single ad-hoc campaign or tactic. Our Business Environment Development Consulting Unit is able to provide an outsourced marketing management solution for clients. Some clients have decided to outsource their entire marketing management function to us, whilst others have opted to outsource several functions.
Outsourcing gives the client a flexible marketing resource that can be quickly flexed up or down to meet changing strategic and operational requirements.
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As such, we prefer to work with clients on an on-going basis, assisting them with the implementation of recommendations contained within consultancy projects. We have considerable experience of leading clients through strategy formulation and marketing planning projects, working alongside the senior management team of its clients. We are also able to assist clients with customer survey work and key account management perception monitoring. We have experience across numerous sectors both b2b and consumer, however, it is probably best known for its work in professional services marketing and the business-to-business sector. The content of consultancy projects varies but our Business Environment Development Consulting Unit has particular strength in strategic marketing planning exercises and re-branding and new service launches. Web design and SEOWe provide complete web design, web development and web sites maintenance services. MarketingAs Business Environment Development Consulting Unit, we view marketing as an integral component to business success. Raised more than $8,500 at annual DU Banquet, highest chapter total in last 10 years and more than any other Virginia college organization. Contacted 50 local businesses, securing cash or in-kind donations from more than 20 sponsors. Overhauled entire organizational structure, creating first-ever steering committee of eight, and establishing succession plan for underclass members. Researched four industries including coal, oil, construction, and lumber to provide forecast summaries used for new business pitches.
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We asked over 10,000 consultants how they market their services, what is and isn’t working for them, and other juicy details about their consulting business. But since 74% of survey respondents earn less that $100K per year from consulting, it could well be that networking and referrals are exactly what the strugglers are doing (I suspect that’s the case for networking.
It could also be that the high earners are doing one or two of the less popular activities.
There may be some disagreement about the most effective methods, but what about the least effective i.e. I’d be interested in seeing a cut of the data to see if there is any difference between what the high earners do and the lower earners. For the next group, I expanded the criteria to include people making between $200,000 and $2M. Totally agree with Ian, it shows whats popular and based on those stats it isn’t working that well at all. Many are very happy to be earning a comfortable return below $100K and actually avoid major stressful projects. Now not all consultants are in this demographic group but my own research would indicate the number is significant.
I am active in a number of global non profit networks and I would say the average consultant in those groups is male around 55 y.o. Cloud based tools like diagnostics, gap analysis, bench marking have allowed me to automate the non value adding steps like collecting information, to focus on the bits that add value like – advice. I know this is 10 months old, but some great data and a great infograph you put together, Michael. Get FREE ACCESS to our 7 day training and learn strategies to grow your business, land more clients and increase your income. Consulting Success is the leading consulting blog on the net that helps consultants become more successful in their work and lives. It is an integrated process through which companies create value for customers and build stronger customer relationships in order to capture more value from their customers.
As a marketing consulting firm, our primary goal is to help businesses achieve better results from their marketing efforts. Research yields data, data is analyzed, benchmarks are developed, and from those benchmarks we can track progress for your ongoing marketing efforts to improve their successful outcomes. Unlike traditional in-house solutions, the skills available to the client can be adjusted to suit particular stages in the evolution of an organisation. Such projects have been completed with major global organisations as well as with regional businesses. This includes internet marketing, search engine optimization, updating and upgrading services, web site submission, web sites evaluation and assessment, etc. As you say Bob, it might still be that they don’t do much so it will be difficult to tell. What it does show is that most consultants spend most of their available time networking or chasing after referrals. As a next step, it would be interesting to find out, why certain methods dominate and others are hardly used at all. While the data seems to point to that, personal experience (for my companies and those of colleagues) direct mail and print advertising have been very effective at one point or another.

As with the rest of the groups, this one also found Referrals to be their most effective marketing method.
Although having a self directed lifestyle doesn’t necessarily mean a lower income, it does mean different approaches are needed. Packed with strategies, techniques and action steps to help you land more clients and increase your income.
The blog includes hundreds of articles, case studies, videos, interviews and products for consultants by consultants. Marketing is used to identify the customer, to keep the customer and to satisfy the customer. To do this, we employ a holistic approach to marketing: This entails understanding your business (including your vision, mission and strategy), your customers, your products, your pricing, your distribution and your historic marketing activities.
However, we also know that not every business is able or ready to make a long-term commitment to their marketing efforts. It is this flexibility coupled with ourexpertise and independence that is attractive to clients.
Since there are so few high earners, what they’re doing differently is masked by the mass of lower earners. And a smaller number that use publicity (particularly getting interviewed by the media as an expert) to great effect.
Since most of them do not, yet (?), spend much time on other marketing activities, these activities, obviously, cannot produce a reasonable income.
Is it because consultants simply follow the footsteps and more time-tested methods of their mentors, or are there other reasons behind it? So I’m guessing they building a brand and their expert positioning in the marketplace. Your point is valid and I agree that the best results in marketing are achieved when you apply a proven process in a customized way that suits your buyers in the best way possible and provides them with the most value and strongest positioning. Again, a great opportunity presents itself for those willing to invest in themselves and their business. If the goal is to show a trend or results then once you reach enough responses it should provide an indication that is stable and won’t change drastically if more people took the survey. Once we have the full picture, we are better positioned to assist in developing a plan, outlining tactics, projecting realistic outcomes, executing the plan (or assisting your team with the execution), measuring results and making adjustments as necessary to achieve the targeted results. In these cases, we will assist with project-based work where our experience and expertise will augment a company’s internal capabilities and increase the chances of meeting business objectives. I’m working on an article that will cover this topic in more detail and will publish it on this site soon. I would also be very interested in knowing the return on investment for each marketing approach.
If your survey is to gather client feedback, having that come in on an on-going basis is worthwhile and in fact we do this in one of our businesses – continual and constant feedback is a good thing. So, the question for me is: What would happen, if you spent more time on other marketing activities?

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