Marketing is the most efficient and effective way to use your time and money to communicate a positive, inviting message about your service (or products) to your potential ideal clients. In my opinion, marketing works best hand-in-hand with the practice of manifestation and activating the Law of Attraction.
However, if we distribute brochures, post ads in the local paper, and do presentations (all ways to share your message,) and regularly do the inner work of activating the Law of Attraction, our outward efforts will be effective. In order to most efficiently use your time and money, you have to decide WHO your ideal target market is. It just means that these are the people who will most likely use your service or product if you post ads they see, write articles they read, or create a website they visit. Most of the healing arts practitioners I’ve coached have a difficult time identifying an ideal target market.
They usually want to work with everyone because they know that most people, if not all of us, would benefit from their service or product.
Besides, do you really think that EVERYONE would pay for your service (or buy your product) even if she or he knew about it?
So clear that when the person reads or hears the message she or he would think – This is for me or This is not for me. The message also needs to communicate the benefit this person would receive from your service or product. Are you a menopausal woman, struggling with fatigue, low energy, or mild depression at various times during the day?
Now all you have to do is communicate your positive, inviting message about your service (or products) to your ideal clients.
In this last marketing plan step, brainstorm ways to get the message to your target market. This entry was posted in Conscious Business, Marketing and tagged definition of marketing, what is marketing.
It’s always wonderful to get fresh perspectives on marketing, particularly as a business owner.
In marketing, the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.
Potential market - those in the total population who have interest in acquiring the product.
Qualified available market - those in the available market who legally are permitted to buy the product. Target market - the segment of the qualified available market that the firm has decided to serve (the served market).
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What this is saying is that Marketing is a management process that should be considered at board level and the marketing strategy should be integral to the firm’s business plan. The marketing plan and marketing mix offered by the company must then go on to exceed the customers expectations at all times, but it must do so efficiently and profitably. Marketers effectively manage the marketing mix whilst acting as across function champions within a company. A common regret of most failed companies is that they didn’t initialise any marketing programs prior to failure. And secondly, develop a plan, use it but remember the fluidity of its nature; evaluation and control should be a critical part in your ongoing development.
TestimonialsRolls-Royce PLCMichael Isherwood, Engineering Data & Document Programme Lead, Rolls-Royce PLCStudiowide provided a professional and supportive approach in the development of key cultural change posters promoting knowledge management at Rolls-Royce Plc.
It is so easy to get lost in minutia and forget some of the basics of promotion, target audiences, clear messaging, etc. Le E-marketing  permet de favoriser la communication et les transactions sur Internet.
The market definition begins with the total population and progressively narrows as shown in the following diagram. For example, the size of the available market for a product can be increased by decreasing the product's price, and the size of the qualified available market can be increased through changes in legislation that result in fewer restrictions on who can buy the product.
Since the market is likely to be composed of consumers whose needs differ, market segmentation is useful in order to better understand those needs and to select the groups within the market that the firm will serve.
A company will also use market research and environmental scanning to identify and anticipate customer needs, and then build a marketing plan, in the form of a marketing mix. They project manage, co-ordinate, advise and inspire creativity whilst always looking after the overall company brand image. Bringing in new customers without prospect databases, not having marketing tools or materials and often little or no name recognition in the marketplace is tough.
This can mean as little as bouncing ideas off a marketer, outsourcing the role or employing someone full time, it depends on individual circumstances.
Always remember that the definition of marketing is about satisfying customer’s needs profitable, and to do so it needs an appropriate marketing orientation.
Studiowide used their experience to translate very difficult theories, concepts and ideas, into a range of hard hitting and powerful message in the form of posters.
Our energy, excitement and passion comes from helping organisations succeed in this hyper-connected world.


It’s a management process, and as described clearly in the CIM definition, is integral to the business plan. However the role of a marketer in managing the marketing mix, acting as across function champion, project managing, co-ordinating, advising and inspiring to ensure corporate identity is protected, means that you do not have to go it alone. These posters perfectly embodied both the projects needs and adhere to the Roll-Royce branding and communication policies.
Even seasonal businesses must continually reach out to customers or risk having to rebuild their sales every year. Please thank your team for a great job and tell them their work will be cascaded throughout Rolls-Royce, in the UK, US, Germany, India and various Nordic countries.A1 CBISS LtdKevin Priest.
It looks at the cooperation between the different functions within an organisation, and responds to changes both in the environment and the customers needs, rather than trying to push the company’s own objectives into the market all of the time. A1 CBISS LtdI would like to take this opportunity to recommend Studiowide for their marketing services. From day one, I have found the whole team to be very friendly, approachable and always available for telephone or face to face support.
Actif en marketing depuis 2001, j'accompagne les independants et PME dans leur developpement. Studiowide are extremely knowledgeable in their field and have fresh ideas - this has helped us drive our marketing activities. The project was a very creative and constructive one and we wish to express our appreciation for a professional experience whilst working with Studiowide. The team took us through the whole process from storyboard and content, to flow and animation in a fun yet structured way and were very flexible in making changes along the way.
Studiowide also produced the videos in different languages which have now gone on to be used throughout our regions.
We will be collaborating with Studiowide in the future and certainly recommend them for their ability to listen, adapt and quickly turn around new ideas.Hawco LtdTom Mitchener, Marketing Manager, Hawco LtdAs a major supplier of technical products to the refrigeration, air conditioning, heating, electrical and control sectors, partnering with a marketing agency that understood our business was imperative. With tens-of-thousands of products and thousands of customers it is comforting to know that when called-upon, Studiowide can provide the right support. From social media and design to SEO and multi-channel communication strategies, Studiowide consistently surpass our expectations and deliver successful campaigns that maximize our ROI.
I would definitely recommend to others.Citizens Advice KnowlseySean Coman, Communications OfficerStudiowide designed, produced and helped promote our new website which was set up to bring together the advice services of Knowsley in one, easy to use website. They were very useful for generating ideas and brought a lot of professionalism to the project to ensure the quality was as high as possible. We utilised Studiowides variety of skill sets available by getting them to design our brand identity, our website and even our posters and leaflets. There was never a problem getting in contact with the team and they were always happy to help – even went above and beyond to deliver the service. Studiowide played a key role in this project by supporting Lufthansa with the design and development of a computer based training platform.
This platform was used as a key tool in bringing this new standard operating system to each site across Europe.
We had a short timescale and our communications were via mail and telephone calls in order to save travel costs as we are based in Germany. Studiowide understood our objectives and created a cartoon video which will be extremely helpful in promoting our product. They listened to our ideas and the resulting product showed just how well they had grasped the concept of what we wanted. We have had very positive feedback from the families and children who have received the flyer, and we’re sure that it has helped us to recruit more patients attending the workshop. Studiowide were very helpful and professional in their work with us, and gave us a great product really quickly.
We would definitely use them again in the future.USS LtdRobert Lee, Data ManagerStudiowide designed and produced a series of posters and pocket guides for us in relation to Information Security.
The staff were always approachable and would listen to our ideas, but more importantly they brought their own ideas to the table to produce an original theme for the campaign.
With the excellent work from Studiowide and the quality and clarity of the final material they have produced for us, we have given ourselves the best chance of achieving the goals of our campaign. I would not hesitate to use them again and would certainly recommend them to other organisations.PremsealJohn Burns, Managing DirectorPremier Sealant Systems wanted to rebrand the company and were looking for a modern, professional marketing partner to help us do it. The new website and literature looks clean & sophisticated and has generated a lot of interest.
His talk was excellent, the students really enjoyed it and it really brought classroom learning to life for them.
It was also clear from his talk that Studiowide are taking an innovative and refreshing approach to both designing projects and working alongside clients.Prinovis (UK)Gus Tomlinson, Solutions DevelopmentJust a quick note to say a BIG thank you!
This is from name, logo, colour scheme, right through to multiple literature pieces, co-ordinated with a great website. CryoClinics offers a very unique service, but this did not deter the team at Studiowide – they probed with numerous questions and in my opinion grasped what it is I offer and how it can benefit people very quickly.
With this knowledge they were able to provide me with some great ideas and developed a campaign to grasp people’s attention and ensure they acted upon it.
The service we receive has always been excellent, and look forward to developing our business relationship in the future.


Studiowide listen to our requirements and provide us with creative solutions.Energy Projects PlusSandra Manning, Project ManagerThe strength of this company is its creative visual talent.
We have gone from our own homemade look to a completely re-branded look that is totally professional, topical, fresh and, well, just plain gorgeous.
We will continue to use Studiowide as the service levels and professionalism is like second nature to the whole team. There have been many occasions where we have applied critical marketing deadlines, which again have been met with ease. They understood that we were on a very strict timeline for our project and helped us to develop a plan that would meet our timeline and other constraints. They brought many creative ideas to the table we hadn't considered and also were very flexible in making changes that we requested.
Overall they were a great team to work with and we have received many compliments on the video Studiowide developed for us.Home SecureKevin Jones, Marketing DirectorWe contacted Studiowide as we needed high quality images to compliment a new range of products we were introducing.
We gave some example images of what we were looking for and the guys at Studiowide exceeded our expectations and produced images which were of a far greater standard than any of our competitors. We have had the images in use on our website for a few months now and our sales on this type of product have increased considerably! The service and quality of work was outstanding and I wouldn't hesitate in recommending Studiowide in the future.Creative ContinuityGraeme Wilson, Managing DirectorStudiowide delivered our website design and development project on time and within budget – the end result surpassed our expectations. They are a friendly, responsive and experienced marketing company, with a great team who are all a pleasure to work with.FastMove PropertiesHayley-Jane Roberts. Managing DirectorWe have worked with Studiowide to develop our new property letting and property sales website. We came into this project quite cautiously after having our fingers burnt on a previous website project.
Also, the after sales support they have given us in the early stages of going live is second to none. Thank you very much for all your hard work, dedication and creativity throughout the whole website design and video production process.
The team have always been very welcoming and understood the message I am trying to portray. I am really excited and looking forward to the future successes of Home Build Help, which is largely down to your ability and vision.Grim Reaper FoodsRussell Williams, Managing DirectorFor a company to understand a client’s idea and bring it to life, for me, is amazing.
Excellent to deal with, fast efficient service, from concept to final design - within timescales, and informed at each stage.OPTIMA Bathroom SolutionsDamien Golden, DirectorWe were looking for a Product Photography company to shoot products for our website, brochures and other marketing materials. Studiowide had to assemble all products and set the various different background props in situ.
As a result, I would highly recommend Studiowide and we will be using their services again in future.HR Integrated SolutionsHeather Hayes, DirectorHaving very limited experience in the area of marketing or branding, Carl was extremely patient with us; talking us through the process but still allowing our own ideas to take fruition! Carl and his team have the patience of saints; for as the ideas became visuals we changed our minds and wanted different aspects. All our demands were undertaken by the Studiowide team without complaint; they understood and wanted the best for us, their client. All the feedback we've received has been positive and it's helping us move into new business areas.Lottery Project Historical Band DocumentaryKeith Owens, Engagements SecretaryThe DVD (documentary) proved to be far more involved than we had originally thought, and I suspect the work you did on it went far beyond your initial brief, but your team never complained, and the end result is something they can be proud of (we certainly are). Your work on the three elements of the band relaunch, the website, 500 DVDs and 10,000 leaflets, was professionally and enthusiastically carried out, and delivered perfectly to time. They took the time to listen and developed a good understanding of what I was trying to achieve. After completing our website, tailor-made for our business, we have now asked them to complete a marketing campaign for us, and look forward to continuing our relationship. I would thoroughly recommend Studiowide to other small to medium sized businesses as they have been very supportive and helpful.Dr Knowles CosmeticsDr Ian Knowles, Medical DirectorWe have used other marketing companies in the past and non have given us a level of professionalism quite like this.
Working with a Studiowide Chartered Marketer has enabled us to quickly move forward to the next stage of our developments.University of LiverpoolMarketing Graduates, University of Liverpool"Excellent presentation that gave a thorough and engaging insight into the marketing profession",  "Refreshing, interesting, great approach to students, relevant information. I think this lecture is one of the best I have ever had",  "The Studiowide presentation was great, engaging and interesting throughout",  "Kevin Melia's speech could be the most interesting, most inspiring lecture I've ever had in the context of marketing. He has clarified how broad marketing can be, that it's more of a philosophy than just a website, that there are stages to go through. LOVED IT!"Sefton InsulationEllie Abernethy, Project ManagerI Just wanted to say thank you for the work you’ve done for us recently on the Sefton Scheme website and in turning around the posters and leaflets on the Warmer Wirral project so quickly.
MSIF.Merseyside Special Investment Fund (MSIF) have used Studiowide to present marketing workshops since 2011 via the Liverpool Business Initiative Event. The start-up businesses who attend this event are consistent in their positive appreciation of Studiowide. MSIF look forward to working with Studiowide throughout 2014 and onwards.Single Use SurgicalKate Stoddard, Export ManagerStudiowide helped us to produce our first company promotional and training video for overseas customers. We are really very pleased with the final cut and enjoyed working with Carl, as he really took the time to understand our company and our needs, and put together a bespoke solution.
Studiowide are a highly organised and efficient team with tonnes of creative ideas and technical know-how.




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