Attacat’s very own Joel (aka Jolu) has decided to run the Edinburgh Marathon on 22 May this year in support of our valued client AICR, the Association for International Cancer Research, who really are lovely people and a great cause. You can find out more about my progress and preparation by keeping an eye on the Attacat Brain in the coming weeks and months. I’d also like to mention friend-of-Attacat Mark Cooper, aka Run with Mark, who has provided a large amount of amount of inspiration to push myself and get involved in running, and Mr.
A ?300,000 marketing campaign to promote Edinburgh, which has been condemned for its key slogan by a senior councillor, will go ahead despite negative reaction. The Drum understands that the campaign, devised by The Leith Agency, will still roll out, despite not having a finalised campaign slogan after deputy council leader Steve Cardownie led protests against proposed catchphrases such as ‘Incrediburgh’. The story was covered by Scotland on Sunday, claiming other proposed catchphrases included “Welfedinburgh” and “Painthetownedinburgh”.
Now Marketing Edinburgh is set to go back to the drawing board for a new slogan, although the campaign is still scheduled to go ahead before Christmas. Lucy Bird, chief executive of Marketing Edinburgh said: “Over the past few months, we’ve collaborated with many of our city partners to develop a dynamic and lively new campaign for Edinburgh.
The Leith Agency won the campaign work following a pitch that took place earlier this year, winning a unanimous vote that included represented by Edinburgh Council, VisitScotland, John Lewis, Edinburgh Airport and The National Museums. The television campaign, as well as other creative elements is still expected to roll out in the coming months, ahead of a larger campaign next year.
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Kenneth Wardrop, chief executive of Destination Edinburgh Marketing Alliance discusses this year's Edinburgh Sparkles Christmas campaign promoting the city as a shopping destination.
The team at DEMA is working hard to push the profile of Edinburgh and its 'Inspiring Capital' brand higher and further than ever before as an excellent destination in which to visit, live, work and study. Edinburgh is one of the most highly visible cities in the world - is there anything new left for it to communicate within its marketing? Tourism marketing is obviously a very competitive field - how do you hope to keep the marketing of Edinburgh visible and successful? For the moment DEMA is funded primarily by the City of Edinburgh Council although we aim to align spend and bring in increasing amounts of private sector funding. Will you look to private sector partner brands as part of your future strategy, as becoming a trend within the public sector?
I think that everyone now recognises this from government level downwards.  The return on investment from marketing spend shows huge potential and we must keep visitors and businesses coming to the city to spend and invest and this will go a long way in helping to boost our economy. Edinburgh competes with other Scottish cities for tourism stand out abroad - how does DEMA look to ensure it is differentiated in the minds of tourists?
Our status as the Capital city cannot be underestimated and it is important that we promote all of the things that are tailor made here in Edinburgh.  We work in collaboration with VisitScotland to ensure that the right journalists and publications visit the city to experience it in the best light. You have until 4 February to apply for this full time six month internship at Edinburgh University Press. April 22, 2016, No Comments on Scotland squad announced for UEFA European Under-17 Championship Finals in Azerbaijan. I may even be able to tenuously link long distance running to the process of internet marketing, and we can all learn some lovely lessons about endurance or something. Mark Beaumont who is of course a bit of a legend and it was a pleasure to see him speaking in Edinburgh recently.


As you would expect, there’s a huge amount of planning and discussion around a project like this and we’re welcoming feedback along the way. Our key aim over the next few months will be to encourage greater collaboration between public and private sectors for maximum benefit to the city’s economy and reputation. Before then, the city did not have a promotion body and was in danger of being left behind by some competitors.
DEMA will have to bear its share of public sector cuts but the exact magnitude of these are yet to be confirmed – like everyone we await John Swinney's statement on the Scottish budget on 18 November with interest. This year alone, Edinburgh was named the UK’s favourite city this year by Conde Nast Traveller, one of the top 20 in the world (the only UK city to make the list) by Tripadvisor as well as the Guardian and Observer readers’ favourite UK city for the 11th year in a row.   The rest of Scotland also recognises that as the Capital, Edinburgh is a gateway city, which is good for the country as a whole.
Various iterations of the campaign have been considered and our business partners throughout the city are really excited about our current plans, which will see testing of the creative take place during winter. Our job now is to continue to promote our assets to new people, while developing and strengthening our communication channels and working with partners across the city. If people visit Edinburgh, then they will spend time here before disseminating into the rest of Scotland so there is a broader benefit if the capital works with the national tourism agency and with other city agencies across the country. It’s a brave, new look for Edinburgh that’s modern, magical and celebrates everything that’s extraordinary about the city.



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