When you are setting up an email marketing campaign, it is pertinent to know who your target audience is.
The greater number of options that you provide to your customers, the greater effectiveness that you’ll experience with your email marketing attempts. It is a fact that email marketing can be one of the best ways to keep in touch with customers, offer them special insider deals and keep them posted about new products that they may be interested in. If you’re not playing this card, your chips are bound to land in your competitor’s stack.  In other words, you’ll lose. Look, a wheelbarrow full of money will get you a 30-second spot on the Super Bowl broadcast.
You have my permission to do any or all of the above, but if you want to communicate directly with people who actually grant you permission to market to them, get in the email game. If you’re prone to number crunching you’ll discover email trumps social media and search for conversion—in a very big way. You accomplish this by asking the people who visit your site to give you their email address.
This email opt-in form will generate a high response rate because it asks only for your name and email address. Your landing page should offer a free resource you make downloadable or instantly available online. Your blog is an ideal venue for getting new subscribers, that is, if you set it up to do so. Having an email list is one thing, but creating a list of loyal and enthusiastic readers is the real goal.
Neuroscientist George Lowenstein gave us research on the “information gap theory,” which teaches when people encounter things that pique their interest, but don’t reveal “the goods,” they are compelled to delve further. The most popular type of email, especially for businesses who consider themselves content marketers, is the enewsletter. If you create a lot of content, digests are easy to compose and highly useful for getting extended mileage from your content. Autoresponders—often called “drip campaigns”—are created for the purpose of lead nurturing.
The use of autoresponders addresses a common challenge in email marketing: attention attrition. Email service providers make it easy for you to create autoresponder series and schedule them the way you like (e.g.
Transactional emails are triggered by a specific action contacts take and are usually a fulfillment of a request.
Recipients generally anticipate transactional emails, so the open and click-through rates are high. Spam filters work differently, so there are no hard and fast rules, but there are general tips for avoiding them.
A proven way to increase ROI in email marketing is segmenting your email database into groups with specific interests and sending unique messages to each. Whether your company is big or small—and your lists are big or small—the practice of segmentation is likely to help you succeed in making customers feel you’re tuned into their specific needs. Think about the questions and concerns newcomers will have and create a special onboarding track to answer their questions, tell them about the resources you offer, encourage dialogue and possibly even move them further down your sales funnel.
When you join an email list, you’re far more hot-to-trot for reading the emails you’re sent. As I mentioned earlier, email offers the tremendous advantage of being thoroughly measurable. It’s easy to test your email in a variety of ways, so there’s no excuse to not do some testing. My email service provider is Campaign Monitor, which I chose because their templates looked sweet and I stick with the service because it’s the best I’ve tried. If your subscribers are in all kinds of different businesses and located around the world, you may find there’s no perfect time for sending the same email to everyone on your list. In the early goings of your email marketing campaigns you’ll want to consider testing what information is presented and how.  Variations in terms of how the email is laid-out are test-worthy.
You’ll also benefit from testing your call to actions: what they are, how they look, how many to include, how often they are presented, etc. If you do direct response email, you’re likely to have an assortment of ideas regarding offers: free trials, discounts, multi-product kits, bonuses and various incentives. In effort to save you time, money and humiliation, I’ll leave you with a list of mistakes email rookies make. The low prices and easy entry into email marketing inspires many businesses to have a hack at it. Email is the purest form of permission marketing and the most effective way to boost your bottom line and grow your business.
Review the email tactics and techniques offered in this paper and win big with the ace of online marketing.
Barry FeldmanFounder at Feldman CreativeBarry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting.
He writes and educates clients on online marketing on The Point and on many other sites across the web. If you are tired of your email being disorganised and missing important emails, then it is time you installed the boomerang plugin.
You can use the innovative email scheduling option to set the plugin to send a message after a specific time has lapsed or even set an exact time and date when you want your message to be sent.
If you wish to be prompted that you did not receive a reply to a certain email, just set the boomerang plugin to return your email back to the inbox.
The other tool to help manage your emails offered by boomerang is archiving emails and returning them to your main inbox when necessary. This scheduling option to manage your emails is quite beneficial if you utilise online fax services for sending faxes through email. Boomerang is simply the best option to manage your emails effectively and reduce clutter in your inbox.
About the Author: Scott Whitehead is a Business Improvement Specialist with Pro Actions, serving Essex and surrounding areas, and a recognised expert in online marketing. The demands of running any enterprise can mean that some of the basic disciplines are sometimes over looked.


TweetAs a Marketing Director, part of my job entails purchasing marketing materials, preferably for the lowest price possible.
Many times, small operations seem to offer the best customer service, even if the price isn’t always the lowest.
After placing my order, a total price of just under $15, I received a confirmation email as I’m accustomed to.
After receiving this email, it reminded me that even the smallest touches can create repeat customers. What special touches have you implimented to provide your customers and clients with an above average experience? Boost your ability to attract new customers, build customer loyalty, and increase your revenue! Luxe can assist you with creating a strong and creative brand, creative marketing strategy, effective SEO, social media campaign, custom product packaging, and on-site marketing training. It can help you keep in touch with customers, offer them special deals and update them about new products.
Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes.
The subscriber is obviously interested in your product if they have clicked on the link in your email. Graphics can take a long time to load which may discourage some users from viewing the e-mail. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression.
The proper research regarding your market niche will help you determine your target audience, and you can then build an effective email marketing campaign.
Subscribers should have the option to select how many emails they want to get, when they get them and how much information they want to give. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well.
A recommendation from a friend is very effective due to the fact that people trust their friends.
Use the tips and techniques from the above article to help you launch your successful email campaign. The type of business you have and the way your business is conducted should factor into the choices you make. For example, an edition of your newsletter might contain a portion of a blog post, a special offer, an announcement, and a link to a survey. For example, your email may capture all or most of the content you’ve published in recent weeks. Most of the content I include is of the curated variety, that is, it’s been published by a company other than my own. If you spend a good deal of time learning about subjects relevant to your audience, it should be easy for you to create digest emails that list valuable resources such as books, eBooks, podcasts, videos, etc. You may have a product, service, event, or new information asset you want to inform your readers about. The extreme focus of an offer email lends itself to tracking and analysis which should help inform subsequent marketing and sales decisions. Your prospects are sent a tightly connected series of emails introducing multiple pieces of content over time. That is, your messages speak to a specific program and thus, focus on a singular conversion goal (sign-up, try, buy).  With marketing automation tools, you can advance your autoresponders to nurture leads more effectively with “if” scenarios. Though they most commonly play in the ecommerce space, transactional emails can be a response to a reservation for a webinar registration, a product demo, or even signing up for an email list. As a marketer, you can take advantage of this type of email because the recipient has just actively engaged, so it’s wise to provide a specific call-to-action. If you have a longer gem you feel you have to share with your reader, it might work just fine as the headline in the actual email. They recognize the email communications they typically create for established subscribers might not be a perfect fit for new registrants.
If your business has “interest groups,” say for example, by gender-specific products or price points, you’re bound to create a far more satisfying experience for your readers by treating them more personally. By assessing the performance of specific sends, email series, and campaigns, you can establish benchmarks and continuously refine and improve your tactics. A step beyond click-through, conversion indicates the recipient performed a desired action such as filling out a form or buying a product. The percentage of recipients that open your email is meaningful, but for technical reasons, a bit elusive, and therefore unreliable. You shouldn’t be overly alarmed by a small percentage of unsubscribes because the goal is to send email to those that really want it. Doing so will give you valuable insights into your prospects’ behavior and preferences and help you perpetually improve results. Even so, testing time-of-day delivery for a few emails is likely to be a worthwhile exercise to help you determine the time of day that provides higher open rates.
You may find a significant difference in response rates when you compare early, mid, late-week and weekend deliveries. When you have different ideas about what to write, split-testing versions of the copy will help you determine which style or message resonates best with your readers. Consider testing masthead designs, number of columns, lengths, images, color schemes, fonts, and styles. Test similar emails that do and don’t contain the recipients’ names to see which performs better. An especially test-worthy variable is where the CTA is located… at the end, beginning, both, in a sidebar?
Investing the time to test offers with a sample of your email database, could have a significant affect on the return you do or don’t realize. They fail to notice open rates have slipped, their list is shrinking, or their emails are bouncing and getting marked as SPAM. It’s the only channel of online communication that remains private and provides a direct connection to your prospect. Regarding email marketing, what if you are a start up and are yet to get traffic to your site, can you create an email list through social or other channels ?


This great management plugin not only helps you manage your emails, but it also has the ability to handle several other tasks. To achieve this task, it is generally better that you use the option of using the lapsed time period. This is rather valuable for certain emails that contain links for webinars, directions to go meet a certain client, or other essential information you require in the near future.
Hence, if you do not want people to recognise that you are working overtime and responding to emails at 3:30 am, you can configure boomerang to send out your message at 7am. This means you will not only be able to schedule when to send your emails, but also you can still schedule faxes.
The Growth Accelerator Hyper Growth Insights Study 2014 found that 96% of the companies experiencing significant growth had planned for it in the prior year; 88% reviewed the plan in year regularly and as a result 64% met or exceed their targets! This applies just as much to large corporations but can be especially true in an SME where the hard pressed owner is often wearing many hats.
Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers. This is a great way to introduce your business to potential customers that are very likely to have an interest in your products or services.
Budget even more wisely and you can splash your story all across the web, ramp up your SEO and go crazy on social media.
You may have occasions to offer a variety of links, however, email studies will prove a single or extremely limited number of choices for next steps foster greater results.
Also, because they usually include links back to your website, enewsletters are effective for creating traffic.
Readers tend to like when you compose digest emails that highlight your most popular or useful content.
This is definitely a popular format, however, I’ve made mine unique in that each edition addresses one specific topic, such as brand advocacy, LinkedIn, website design, etc.
Though offer emails are generally sent to everyone on your email database, you may see better response rates by strategically segmenting your list by some type of category.
The behavior of the recipient (clicked, or didn’t; purchased, or didn’t) dictates the specific email message that will be delivered next. When a delivery rate is uncharacteristically low, it’s a pretty sure bet your message was flagged as spam, which is obviously something you’ll want to revisit. Take your delivery rate from each month and divide by the number of email addresses you had to begin with. However, as means of comparison from email to email, your open rate is an indicator of the success of your subject line, so it should never be ignored. You need permission from every recipient otherwise what you’re sending is SPAM, which may not be against the law, but is unethical and a complete waste of time. Here, you can use the option of setting a specific time and date in the email scheduling option. You can even use this feature to impress your clients by sending them an email very early on a Sunday morning. This is advantageous when creating discovery responses, and you want to wait some time before sending them out. The information and tips from this article can help you create an email marketing campaign that is tailor-made for your business. Educate yourself on how these spammers are incorrectly using email marketing and go your own way. Essentially, the reader has reached a “now what” stage and you make it clear what the answer is: subscribe. You want to understand this percentage to (1) tackle delivery issues (email addresses going bad at a high rate) and (2) track the growth of your list. Serious email marketers never lose sight of CTR and try hard to trace the reasons why some are higher or lower than average.
Of course you can live without this metric, but if your email aims to sell, you should take conversion rate seriously. You may be sending email too often or somehow not meeting the expectations of your subscribers. And then, go take advantage of email marketing, the most powerful form of marketing available to you in the digital age.
Many people have found this particular feature useful for following up with other contacts or leads who may take time to respond. Rather than simply leaving that particular message in your inbox, you can archive it and have it return automatically when you need it. Simply compose the message on Saturday and then plan it to send automatically on early Sunday morning. And, if the problem appears to be consistent and significant, you’ll want to re-assess your opt–in process because you’re collecting bogus emails that have no value. Please use the comment area below to ask questions or contact me if you’d like help with your email marketing. It takes work to build a good list of prospects and contacts.) I like the idea of segmenting– going to do that with my next email campaign, thanks to you!
Responsive is key but sometimes the fancy HTML designs are less effective, it depends on your audience. This is also beneficial for ensuring that a client starts to work on your requests quickly.
For quite a while I switch to an all text version that increased my open rate and my direct reply rate. Now I am using an all text HTML version that looks cleaner but still looks like I hand typed it.



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