The macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control.
There are six major macro marketing environment forces to deal with (PESTLE): political, economic, socio-cultural, technological, legal and environmental. The political environment includes all laws, government agencies and lobbying groups that influence or restrict individuals or organisations. The economic environment consists of all factors-such as salary levels, credit trends and pricing patterns that affect consumer spending habits and purchasing power. The micro marketing environment consists of certain forces that are part of an organisations marketing process, but remain external to the organisation.
This micro marketing environment that surrounds organisations can be complex by nature, however the company has an element of control over how it operates within this environment.
TestimonialsRolls-Royce PLCMichael Isherwood, Engineering Data & Document Programme Lead, Rolls-Royce PLCStudiowide provided a professional and supportive approach in the development of key cultural change posters promoting knowledge management at Rolls-Royce Plc. There are a myriad of reasons for this, but a few stand out in particular on both the supply and demand side.
Companies are already recognizing this movement and are beginning to pivot towards American reinvestment – and they are marketing their efforts to produce here in earnest. Another company who is now marketing the Made in USA logo is Ralph Lauren – you may remember them getting heat for the London Olympic uniforms that definitely were not made in the U.S. Which makes sense as to why the World Trade Organization ruled against China’s export restrictions of the 17 metals known as rare earth elements on Oct. China contends that the export quotas for rare earths are necessary to prevent pollution, which is highly invasive in the mining of rare earth elements. However, by restricting exporting of raw materials, China was also in effect promoting its own domestic processing industry of the metals. However, while China has so far been successful in restricting its rare earths, the result may be counterproductive to China’s quasi-monopoly on the raw material supply. The developing nation markets are where many companies continue to search for new opportunities, and the telecom industry is no different. While the Chinese cellular market is the world’s largest, (the nation’s largest provider, China Unicom, boasts over 600 million subscribers – six times that of Verizon Wireless), Apple has so far able to gain only a small piece of the pie.
For this reason, as many media outlets have pointed out, Apple needed to do something drastic to lure in new customers. Apple was right in partnering with the state-backed (and highly regulated) China Unicom as the carrier of choice to expand in the Chinese market. The event on Tuesday was organized by a group called Energy Citizens, which is backed by the American Petroleum Institute, the oil industry’s main trade group.
This was the first of a series of about 20 rallies planned for Southern and oil-producing states to organize resistance to proposed legislation that would set a limit on emissions of heat-trapping gases, requiring many companies to buy emission permits. Today this approach goes by the slightly less grandiose name of climate engineering, and it is looking more practical. When government scientists went looking for mercury contamination in fish in 291 streams around the nation, they found it in every fish they tested, the Interior Department said, even in isolated rural waterways. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Successful companies know the importance of constantly scanning and adopting the changing environment.
Micro environment of marketing:- It is the job of the marketer to establish good relationship with their micro environment as the success of the company depends upon the micro environment.
Marketing intermediaries:- they help in promoting, selling and distributing the goods to the ultimate consumer.
Customers:- as likes of customer changes very fast so for the growth of the company the marketer must keep studying the customer related factors and their demand regular basis. Competitors:- it is necessary for the marketing manager to have the knowledge about the competitors  status, strength, weakness to take the competitive advantage. Public:-the company must have good public relation department to maintain good relations with the public.
Macro environment of marketing:- the Micro environment discussed above are controllable but the Macro environment are uncontrollable. Demographic environment:- it includes the life style, income, qualification, age, marital status, sex, family structure etc.
Natural environment:- the marketer must have the knowledge about natural resources, their shortage if any, government policies etc. Technological environment:-it is the technology which is changing the life of the people.
Political environment:- political stability is very important for the growth of any economy it include the law, government agencies etc. Legal environment:- the marketer must function as per the legal formalities and should not work against them. So the marketer can not always control the environment but whenever possible they can take proactive approach to the marketing environment. This entry was posted in Marketing Management and tagged broad environment of marketing, definition of marketing environment, image of marketing environment, macro environment of marketing, micro environment of marketing, task environment of marketing, types of macro environment of marketing, types of micro environment of marketing. Studiowide used their experience to translate very difficult theories, concepts and ideas, into a range of hard hitting and powerful message in the form of posters.
Our energy, excitement and passion comes from helping organisations succeed in this hyper-connected world. While that history has obviously been replaced by the Made in (Insert Developing Country’s Name Here) sticker, the trend may be starting to reverse. Regarding operations: overseas shipping costs have been steadily increasing and lean production supply chains are being embraced more than ever, as companies continuously seek to offer more customization of products and get them into customers’ hands faster.
A few months back, Apple surprised the world by announcing that the ultra high-end Mac Pro would be assembled in the United States. The statement below came from an All-American Clothing press release distributed just yesterday on American buying patterns’ impact on domestic employment. In 2010 during particularly negative political relations with Japan over islands in the South China sea, China imposed an unannounced embargo on rare earths to Japan. Since first being lowered in 2010 when the case was brought to the WTO, China increased its quota in 2011. Since prices have almost tripled in recent years, new rare earth mines are beginning to develop in California, Australia and other countries. However, the case that affects involving everything from solar panels to the phone in your pocket makes this trade dispute an important one. For that reason, Rishi and I looked at Apple’s focus on entering the highly regulated Chinese market as our first blog post on the International Marketing Environment. The reasons for this are many and varied, from distribution limits (historically, China Unicom did not offer iPhones) to price (iPhones in China are often so expensive that they price themselves out of the majority of the market).


Their biggest failure, it seems, is anticipating exactly which phone that market, and markets across the globe, would actually demand. Many of the people attending the demonstration were employees of oil companies who work in Houston and were bused from their workplaces.
Participants described the system as an energy tax that would undermine the economy of Houston, the nation’s energy capital.
Several recent reviews of these ideas conclude that cooling the planet would be technically feasible and economically affordable. In a statement, the department said that some of the streams tested were affected by mining operations, which can be a source of mercury pollution, so the findings, by scientists at the United States Geological Survey, do not necessarily reflect contamination levels nationwide.
These posters perfectly embodied both the projects needs and adhere to the Roll-Royce branding and communication policies. Just this month, Apple once again doubled down on the made here not there theme by announcing a $548 million investment in Arizona to build a sapphire glass plant, which the company was proud to announce would create 2,000 engineering, manufacturing and construction jobs. And if you’re using a computer or mobile phone, you are using a device made of rare earth elements.
The results were immediately disruptive: “Dysprosium prices soared as high as $1,135 per pound two years ago in a speculative bubble that followed China’s imposition of an unannounced embargo on rare earth shipments to Japan from September to November 2010, during a territorial dispute,” stated the same New York Times article. And definitely speaks to the power of government regulation over key strategic industries, price manipulation and the legality of stockpiling scarce resources. Aside from a supposed affordable price, the iPhone 5C, which is offered in five colors, is now being carried by China Unicom, as well as the second and third largest mobile carriers in the Chinese market. But Interior Secretary Ken Salazar said the findings underlined the need to act against mercury pollution. Please thank your team for a great job and tell them their work will be cascaded throughout Rolls-Royce, in the UK, US, Germany, India and various Nordic countries.A1 CBISS LtdKevin Priest. A growing number of buyers are no longer satisfied with Wal-mart prices and the quality issues that such cheap products often bring to the user experience. While three years ago China controlled 95 percent of rare earth production, today their market share has decreased to 85 percent. Moreover, for the first time ever, Apple launched its new iPhone in China on the same day as every other market, in the hopes of bringing in new customers. Emissions from coal-fired power plants are the largest source of mercury contamination in the United States. While foreign-made goods continue to increase in quality, American-made goods are still seen as more refined, durable and reliable than something made in China or elsewhere.
Customers are already complaining that Apple did not anticipate demand of the 5S accurately in China. A quarter of the fish studied had mercury levels above safety levels set by the Environmental Protection Agency for people who eat the fish regularly, the Interior Department said. A1 CBISS LtdI would like to take this opportunity to recommend Studiowide for their marketing services. And with the aftereffects of the Great Recession still painfully lingering, American purchasers are once again looking to promote economic development in the homeland. The result, so far to date, has been ultimate rejection by the Chinese market of the new 5C. Moreover, this seems to be part of a wider trend – the gold 5S is not expected to be available until late next month in practically every country. From day one, I have found the whole team to be very friendly, approachable and always available for telephone or face to face support. Studiowide are extremely knowledgeable in their field and have fresh ideas - this has helped us drive our marketing activities. It seems that, if already shelling out that much dough, the Chinese customers would prefer to spend a bit more and purchase a 5S. The project was a very creative and constructive one and we wish to express our appreciation for a professional experience whilst working with Studiowide. Companies like BMW, Nissan-Renault, Daimler, Enfield, Nokia, Siemens, Hyundai, Ford are in close proximity to this place. The team took us through the whole process from storyboard and content, to flow and animation in a fun yet structured way and were very flexible in making changes along the way. The Property has a Security Room with 3-Phase Power Supply and has a Compound Wall of about 11 feet on all sides with a 15 feet gate in the front. Studiowide also produced the videos in different languages which have now gone on to be used throughout our regions. Very Ideally suited for Investment Purposes, Immediate Construction of Residential Apartments, Show Rooms, Departmental Stores, Hospitals, Logistics, etc.
We will be collaborating with Studiowide in the future and certainly recommend them for their ability to listen, adapt and quickly turn around new ideas.Hawco LtdTom Mitchener, Marketing Manager, Hawco LtdAs a major supplier of technical products to the refrigeration, air conditioning, heating, electrical and control sectors, partnering with a marketing agency that understood our business was imperative.
With tens-of-thousands of products and thousands of customers it is comforting to know that when called-upon, Studiowide can provide the right support. From social media and design to SEO and multi-channel communication strategies, Studiowide consistently surpass our expectations and deliver successful campaigns that maximize our ROI.
I would definitely recommend to others.Citizens Advice KnowlseySean Coman, Communications OfficerStudiowide designed, produced and helped promote our new website which was set up to bring together the advice services of Knowsley in one, easy to use website.
They were very useful for generating ideas and brought a lot of professionalism to the project to ensure the quality was as high as possible. We utilised Studiowides variety of skill sets available by getting them to design our brand identity, our website and even our posters and leaflets. There was never a problem getting in contact with the team and they were always happy to help – even went above and beyond to deliver the service. Studiowide played a key role in this project by supporting Lufthansa with the design and development of a computer based training platform. This platform was used as a key tool in bringing this new standard operating system to each site across Europe.
We had a short timescale and our communications were via mail and telephone calls in order to save travel costs as we are based in Germany. Studiowide understood our objectives and created a cartoon video which will be extremely helpful in promoting our product. They listened to our ideas and the resulting product showed just how well they had grasped the concept of what we wanted. We have had very positive feedback from the families and children who have received the flyer, and we’re sure that it has helped us to recruit more patients attending the workshop. Studiowide were very helpful and professional in their work with us, and gave us a great product really quickly. We would definitely use them again in the future.USS LtdRobert Lee, Data ManagerStudiowide designed and produced a series of posters and pocket guides for us in relation to Information Security. The staff were always approachable and would listen to our ideas, but more importantly they brought their own ideas to the table to produce an original theme for the campaign.


With the excellent work from Studiowide and the quality and clarity of the final material they have produced for us, we have given ourselves the best chance of achieving the goals of our campaign.
I would not hesitate to use them again and would certainly recommend them to other organisations.PremsealJohn Burns, Managing DirectorPremier Sealant Systems wanted to rebrand the company and were looking for a modern, professional marketing partner to help us do it.
The new website and literature looks clean & sophisticated and has generated a lot of interest. His talk was excellent, the students really enjoyed it and it really brought classroom learning to life for them. It was also clear from his talk that Studiowide are taking an innovative and refreshing approach to both designing projects and working alongside clients.Prinovis (UK)Gus Tomlinson, Solutions DevelopmentJust a quick note to say a BIG thank you! This is from name, logo, colour scheme, right through to multiple literature pieces, co-ordinated with a great website. CryoClinics offers a very unique service, but this did not deter the team at Studiowide – they probed with numerous questions and in my opinion grasped what it is I offer and how it can benefit people very quickly. With this knowledge they were able to provide me with some great ideas and developed a campaign to grasp people’s attention and ensure they acted upon it. The service we receive has always been excellent, and look forward to developing our business relationship in the future. Studiowide listen to our requirements and provide us with creative solutions.Energy Projects PlusSandra Manning, Project ManagerThe strength of this company is its creative visual talent. We have gone from our own homemade look to a completely re-branded look that is totally professional, topical, fresh and, well, just plain gorgeous.
We will continue to use Studiowide as the service levels and professionalism is like second nature to the whole team.
There have been many occasions where we have applied critical marketing deadlines, which again have been met with ease.
They understood that we were on a very strict timeline for our project and helped us to develop a plan that would meet our timeline and other constraints. They brought many creative ideas to the table we hadn't considered and also were very flexible in making changes that we requested. Overall they were a great team to work with and we have received many compliments on the video Studiowide developed for us.Home SecureKevin Jones, Marketing DirectorWe contacted Studiowide as we needed high quality images to compliment a new range of products we were introducing. We gave some example images of what we were looking for and the guys at Studiowide exceeded our expectations and produced images which were of a far greater standard than any of our competitors. We have had the images in use on our website for a few months now and our sales on this type of product have increased considerably! The service and quality of work was outstanding and I wouldn't hesitate in recommending Studiowide in the future.Creative ContinuityGraeme Wilson, Managing DirectorStudiowide delivered our website design and development project on time and within budget – the end result surpassed our expectations. They are a friendly, responsive and experienced marketing company, with a great team who are all a pleasure to work with.FastMove PropertiesHayley-Jane Roberts. Managing DirectorWe have worked with Studiowide to develop our new property letting and property sales website. We came into this project quite cautiously after having our fingers burnt on a previous website project. Also, the after sales support they have given us in the early stages of going live is second to none.
Thank you very much for all your hard work, dedication and creativity throughout the whole website design and video production process.
The team have always been very welcoming and understood the message I am trying to portray. I am really excited and looking forward to the future successes of Home Build Help, which is largely down to your ability and vision.Grim Reaper FoodsRussell Williams, Managing DirectorFor a company to understand a client’s idea and bring it to life, for me, is amazing. Excellent to deal with, fast efficient service, from concept to final design - within timescales, and informed at each stage.OPTIMA Bathroom SolutionsDamien Golden, DirectorWe were looking for a Product Photography company to shoot products for our website, brochures and other marketing materials. Studiowide had to assemble all products and set the various different background props in situ. As a result, I would highly recommend Studiowide and we will be using their services again in future.HR Integrated SolutionsHeather Hayes, DirectorHaving very limited experience in the area of marketing or branding, Carl was extremely patient with us; talking us through the process but still allowing our own ideas to take fruition! Carl and his team have the patience of saints; for as the ideas became visuals we changed our minds and wanted different aspects. All our demands were undertaken by the Studiowide team without complaint; they understood and wanted the best for us, their client. All the feedback we've received has been positive and it's helping us move into new business areas.Lottery Project Historical Band DocumentaryKeith Owens, Engagements SecretaryThe DVD (documentary) proved to be far more involved than we had originally thought, and I suspect the work you did on it went far beyond your initial brief, but your team never complained, and the end result is something they can be proud of (we certainly are).
Your work on the three elements of the band relaunch, the website, 500 DVDs and 10,000 leaflets, was professionally and enthusiastically carried out, and delivered perfectly to time.
They took the time to listen and developed a good understanding of what I was trying to achieve. After completing our website, tailor-made for our business, we have now asked them to complete a marketing campaign for us, and look forward to continuing our relationship. I would thoroughly recommend Studiowide to other small to medium sized businesses as they have been very supportive and helpful.Dr Knowles CosmeticsDr Ian Knowles, Medical DirectorWe have used other marketing companies in the past and non have given us a level of professionalism quite like this. Working with a Studiowide Chartered Marketer has enabled us to quickly move forward to the next stage of our developments.University of LiverpoolMarketing Graduates, University of Liverpool"Excellent presentation that gave a thorough and engaging insight into the marketing profession",  "Refreshing, interesting, great approach to students, relevant information.
I think this lecture is one of the best I have ever had",  "The Studiowide presentation was great, engaging and interesting throughout",  "Kevin Melia's speech could be the most interesting, most inspiring lecture I've ever had in the context of marketing. He has clarified how broad marketing can be, that it's more of a philosophy than just a website, that there are stages to go through. LOVED IT!"Sefton InsulationEllie Abernethy, Project ManagerI Just wanted to say thank you for the work you’ve done for us recently on the Sefton Scheme website and in turning around the posters and leaflets on the Warmer Wirral project so quickly. MSIF.Merseyside Special Investment Fund (MSIF) have used Studiowide to present marketing workshops since 2011 via the Liverpool Business Initiative Event. The start-up businesses who attend this event are consistent in their positive appreciation of Studiowide. MSIF look forward to working with Studiowide throughout 2014 and onwards.Single Use SurgicalKate Stoddard, Export ManagerStudiowide helped us to produce our first company promotional and training video for overseas customers. We are really very pleased with the final cut and enjoyed working with Carl, as he really took the time to understand our company and our needs, and put together a bespoke solution. Studiowide are a highly organised and efficient team with tonnes of creative ideas and technical know-how.



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