Like any promotional effort, you need to create a calendar of just how much information you’ll be releasing over time about your event.
Depending on the size and scope of your event, your promotional calendar might be as long as a month or as short as two weeks in advance. With Twitter, create a dedicated hashtag and start tacking it on to every relevant tweet about your event. If your event has any VIPs (notable sponsors, guests or presenters(, you’ll want to name drop them as often as you can before your event.
Everyone wants to spread that social media love around, so contact your VIPs and see if they’d be willing to do the same by talking about your event on their Facebook Page or Twitter accounts and tagging your business when they do. Take it up a notch by asking your VIPs to provide testimonials in blog posts leading up to your event. With Tumblr, you can create a visually driven blog to create buzz and build supplementary interest in your event.
As much as you want people talking about your event before it happens, you’ll also want to engage folks AT the event using social media. Give your event onlookers a taste of the action by live-blogging or live-tweeting the event.
The secret to showing your highlight reel after the event is over only helps to build buzz and momentum for your next great event. In a world filled with large brands and major events that dominate the headlines, it’s hard for small businesses to do things that get the attention of their target audience. Business owners have to resist the temptation to hijack events that don’t pertain to their business. It’s just as important to prevent legal backlash as it is to prevent public backlash.
Piggybacking on the popularity of a pre-existing good way to get noticed but there are a lot of other businesses were trying to do the same things. Similar to the last point, business owners should be ready to use their advertising budgets to promote the event-related special.
In the end, though business owners and marketers may be trying to ride the wave created by popular events, there is still a lot of work to be done for event-related specials to work.
Peter Roesler (1199 Posts)Peter Roesler president of Web Marketing Pros has an extensive background in all things marketing, social media, and search engine optimization. Visual marketing has become such a part of online marketing in general that you can’t generally have one without the other. Not exactly aimed at marketing, this is a conference for the use of social media in a business context. The SES conference series is one of the most popular and talked about in the world, with events happening all over the globe. Referred to (rightly) as the largest content marketing event in the world, this conference is massive.
Unlike the traditional Online Marketing Summit (OMS), this one is a new expo called the Tech Marketing 360.
We are a group of designers, programmers and enthusiasts with a deep passion in creating, talking and reading Infographics.
We started this blog sharing our passion in April 2011 and welcoming more then 80.000 visitors in the first two months we guess you share our love for Infographics! Infographics are visual devices intended to communicate complex information quickly and clearly.
By presenting information in a compact and creative format, infographics are able to quickly convey knowledge and engage its viewers. Or maybe your events have an awkward ebb and flow: some events are packed while others only garner a small handful of attendees. Some events thrive on shorter, more intense campaigns while others need time to stoke the fires and build buzz among your clients and potential guests. Encourage others to start using your dedicated hashtag as well in the lead up to your event.


It can’t hurt to make your social media event marketing efforts mutually beneficial for both you and your event VIPs.
Now with sites like Pinterest and Tumblr, you can add entirely new depth of visual appeal to your events. You can create a pinboard of your event sponsors, swag bags – even the menu of your event. Take one small, but important part of your event and magnify it with visually-striking content to build excitement about the entire event. Make sure to post photos so folks who couldn’t make it to your event have a visual reference to your live coverage.
The advantage of Facebook photo albums is that you can tag people in your photos, thereby driving more eyes to your album and business. If you live-tweeted your event, sites like Storify can help you summarize and highlight pertinent tweets and you can even embed those tweets right into your recap blog post. For some businesses, the solution may not be to try to make a bigger wave, but rather to ride the wave created by other major events that have captured the attention of consumers. The organizers of major events often have very specific rules about how their event can be mentioned in advertising and marketing. Marketers need to make sure that their promotional materials are engaging enough to be noticed in a sea of similar ads.
With so many this is trying to attract consumers by invoking the popular event, its unlikely that content without paid promotion would be readily seen.
It’s important to give thought to things such as the choice of event, the legal guidelines for marketing, and more. His impressive work history includes VP of Development at AppSoft Development, Director of Multimedia at Advantage Services, and Creative Director at Mammoth Technology.
The use of multiple forms of media, such as photos, videos, infographics, cartoons and logos are a big part of attracting users in the world today. Learning to properly integrate visual media is important, and yet often ignored by those who are turning ever more to social media. This year they will be holding one of their expos in New York City, where they will be discussing all things new and old in the marketing and advertising sectors. After the success of last year’s Down Under event, this one is set to be even bigger. It aims to combine the traditional and digital marketing formats in a more cohesive manner that utilizes the benefits of both. If your organization or business already has an established social media presence, it’s time to kick up your event marketing by leveraging that social media presence to your advantage. As your event date gets closer, you’ll want to release more in-depth, engaging information about the event (full movie trailer). Give your guests a location they can check into and even share photos and tips throughout the event. Invite guests and attendees to send you their photos to add to your post-event photo albums.
First, the marketing only makes sense if there is some basic connection between the events and the company.
As was mentioned in a previous article, images are what drive shares and engagement on social media networks. None of this should dissuade business owners from using major events to market their companies.
So much so that entire social networks have been dedicated to visual media, like Pinterest.
Events are having to change that now, catering to those who have been looking for assistance in the new role of visual marketing.
Where once they were a niche market, they are now standard forms of communication and even business. Check out their site for information on when they will be opening up registration and releasing their schedule.


It will start with a pre-conference workshop, then two full days of general sessions, breakout sessions and entertainment events. There will be five tracks to choose from, and plenty of lectures and networking receptions. For conferences, use that dedicated Twitter hashtag to promote upcoming workshops and sessions or impromptu meetups. This may seem to be a simple tactic but there are some things that business owners keep in mind when implementing it. For example, a restaurant that is advertising specials for World Cup should at least have the matches playing on the TV. The NFL tightly regulates the use of the term Super Bowl in ads, plus several related words letter of the use of synonyms for the game (e.g. Even without using official logos or event names, it is possible for marketers to create marketing materials that promote event-related specials without running afoul of the event guidelines.
It’s worth the effort because tapping into the public excitement surrounding major events gives marketers a boost when it comes to interest in their specials. The ones below are some of the more popular conferences that address visual marketing, along with other elements of marketing in general. NMX celebrates them all, while connecting people involved in the industry with one another. A regular pass gets you into the conference, but none of the workshops that will be held over the two days.
Here are four things business owners should do when marketing their businesses during major events. Second, consumers can become upset if they feel a business is marketing with an inappropriate events. For example, if a business is unable to use the name of a sporting event, a stock picture of a filled stadium with cheering crowds is enough imagery to get people in the right state of mind to take advantage of the event-related special. Marketers can also use promoted content on Facebook, Twitter, Linkedin, and, if they signed up for the trial, Pinterest.
An all access pass, including the workshop, conference and virtual access, starts at $2,385.00.
To illustrate, a business producing unhealthy foods should not market themselves with an event for childhood obesity. Part of this it because they want to get money from advertisers who want to be the official sponsor. Also, since parody is protected from copyright suits, business owners can create names that are similar to the event.
But they also have a vested interest in ensuring that whatever marketing is produced meet the needs of the events.
A business can’t say March Madness in an ad without permission, but they could have Motor Madness, March Mayhem, etc. A final thing to consider is that when businesses try to do specials with every event, customers become so used to the premium pricing that they will never buy things at full price. Neither the Olympic Committee nor FIFA want to see their event or logo used in advertising for gentlemen’s clubs or condoms. Business owners need to choose the events they market with carefully and to try not become too dependent on discounts to get sales. Their marketing guidelines give them a legal recourse if they feel their trademarks are being used inappropriately.
In reality, there are a lot of violations of these rules and many others go unnoticed by event organizers. And though the most likely consequences would  be a cease and desist letter, the potential for much graver and more expensive repercussions exists.



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