Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. RETAILRecently, retailers have placed a strong emphasis on digital and social media marketing. The statistics show how important it is to include direct mail in your marketing strategy, and Tobe Direct can help you generate the response you desire from your direct mail campaigns and at a cost that fits your budget!
For over 20 years, Tobe Direct has managed the direct mail programs for several Fortune 50 and Fortune 500 retailers. About Tobe DirectTobe Direct provides innovative, targeted Direct Mail solutions that break through the clutter to help your business connect with customers on a more direct, personal level.
For almost 20 years, Gayle has been transforming the careers of thousands and setting resume writing trends that have impacted the way employers think. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time.
Consumers have become increasingly “savvy” when it comes to shopping and their expectations are high – switching between multiple devices, they expect to be able to move seamlessly between channels and brick-and-mortar stores to make instant purchases, at the lowest price, with the best level of service.
In his recent Fourth Source column, Dave Reed, Managing Director EMEA at MediaMath explores three ways technology is transforming retail for marketers. As Senior Director Regional Marketing, Emma heads up marketing teams in EMEA, APAC and LatAM regions and is responsible for strategy, demand generation, content, PR and events.

Now-a-days corporate are also focusing on retail industry, since these retailers are in direct contact with the customers and prospect customers too.
Retail marketing strategy has become one of the basic elements of marketing strategy which includes a lot of planning and proper execution of this planning. More than aggressive advertising they have started adopting innovative ways to entice the customers, merely to create customer loyalty and also try to attract the prospect customers. Advertising as well as non-advertising professionals are aware of the fact that “Right Advertising increases the brand strength”.
The first professional in Australia to achieve the Certified Professional Resume Writer credential, Gayle set the pace for her peers, cementing her level of proficiency to be the first Master Resume Writer, Certified Expert Resume Writer, Master Career Director, Credentialed Career Manager, and Career Web Portfolio Practitioner in Australia. In her spare time, she enjoys travel (fortunately), is a culture buff and attempts yoga, swimming and cycling the streets of her home town London.
Retailers have shown tremendous interest in advertising and marketing, realizing the importance of effective communication. In retail marketing there are several factors that may influence the buying decision of a consumer. Creating customer loyalty is the basic function of retail, as once the retailer creates the customer loyalty towards a brand it will be easier for the retail outlet to stay in the market for a longer period of time.
Creating customer loyalty is not a very easy task, as it takes years for a brand to create customer loyalty.

Assigning a job to a single advertising agency also helps a communication message to convey the message consistently across all media. Hence, customers keep coming back to the outlet and shop more only to benefit from the discount offers. Even the marketing agencies in Mumbai, these days have aggressively started serving the retail industry envisaging the future growth.
Marketing agencies in Mumbai also conduct research studies to analyze the competitive scenario in the retail industry.
Many retail outlets also play upon the plan to ensure that every customer who visits the outlet take an experience along after leaving from the outlet. This experience adds value not only to the brand recall but also helps build a relationship with a customer by enticing them through the ambiance  Retail marketing has gone way far from the conventional ways.

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