If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks.
This method produces ideas that are tailor-made for your business and already incorporate your key values and message. If you have a great idea for smart, affordable marketing, please share it in the comments below!
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A professional freelance web copywriter with several years’ experience in web marketing and SEO copywriting. Thanks for the reminder that creative marketing ideas don’t have to be huge investments.
I’m working with a small team to build ressources for people interested in sponsorship and marketing.
We’ll make sure to include ressources and articles for small businesses and entrepreneurs.
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Open as many communication channels as appropriate, including but not limited to LinkedIn, Facebook, Twitter, a toll-free phone number, live chat on your website, email, and related forums and blog comments. Create customer case studies. Ask your happy customers to share their experience of using your product or service. Google My Business from Google and Bing Places for Google from Bing are absolutely free for local businesses, while Yahoo Localworks from Yahoo is a paid service allowing to list your business in 50 directories (Yahoo Local, Yelp, WhitePages, Bing, Mapquest, etc.).


There are several techniques for advertising and marketing that help increasing the sales and make profit. Speaking and teaching is a fantastic way for small businesses to establish themselves as experts.
Blog categories or an on-site article directory are excellent for this.  Fresh and helpful content helps engage readers, build valuable links, attract leads and convert them to new sales. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and more.
You’ll get publicity from marketing the event and from the event itself. Besides, you’ll look more professional in your customers’ eyes. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award.
Referrals and word of mouth are the most powerful advertising, so build relationships with professionals and other businesses you would happily refer your customers to--and who can send referrals your way, as well.
Several related but non-competing businesses working together on a promotion can afford bigger ad space, better prizes, and other advertising expenses.
Never stop networking, follow all leads, and participate in conversations wherever you find them.
This is a low-cost and unique marketing idea for small business, but many entrepreneurs have reported its effectiveness.
Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. This includes online reviews on websites like Yelp, recommendations on LinkedIn, and rave comments through any channel. People love special offers and discounts. Getting a great product at an excellent price is what everybody wants.
Once you’re listed, start taking advantage of local search results, and don’t forget to ask you customers to leave reviews on your page. By exceeding your customer expectations and walking that extra mile - you’ll drive more business.


Talking to your customers is the easiest way to understand what they need and what they value the most.
It's best to organize it with businesses just like yours, who have the same target audience, but do not directly compete with you. Invest your time and energy in building a great product that creates value for your customers.
You don’t need a lot of money to get started with either, but they go a long way toward building expertise and brand awareness, leading to increased ROI over time.
Even if you don’t win, you can still get lots of publicity if you place high enough and broadcast your participation. Association with the Chamber will make your events more credible, and you can find new partners or clients, or discover opportunities to teach or speak. Alternatively, you can donate a specific percentage of all sales to a certain organization or cause and make customers feel like they’re doing a good turn by purchasing from you. Create a testimonials page on your website and use the best reviews in as many promotions as makes sense. Having a website in customer's local language will help you build better relations with your clients. Reviews, ratings, exact address - all of it can show up in search engine results if your website HTML is marked properly. LinkedIn has great groups - whether it's cooking or B2B marketing - your audience is there. Register as an expert source on HARO and whenever a journalist needs a quality source for an article - you'll get an email. Claim your business online and enjoy better rankings in Google, greater visibility, and more traffic. You want to give away something cool your customers want and need rather then something you don't need. Reply if interested - and who know - maybe it's time for your business to be features in New York Times.



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