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Create and implement an effective marketing plan and stand out from your competition, even on a low budget! In order to build a successful small business online it’s important to find a niche to market your products. While there are many businesses going under in this troubled economy, there are many free or low cost marketing ideas for small business.
My husband and I always try to do our shopping at small business in our community, because they’re the backbone of our town, they offer a unique vibe, and customer service that’s second to none compared to a big name outlet. Small businesses can incorporate uniqueness, expertise, and customer service through online methods.  Let’s outline a few online marketing ideas for small business. Don’t have a website for your small business?  No worries!  Watch this short video by Google where they will show you how having a website on how to build an online presence for your small business.
Google Local Business is one of the top marketing ideas for small businesses today for your business.  Why? They are also looking for new things to try and explore, especially if they are visiting from out of town and want to sample the local fare.  Just using Google will give you more visibility and will cost substantially less than running a print ad in a magazine or newspaper. Most small businesses owners have a misunderstanding that it costs too much money to maintain a website.  Nothing can be further from the truth. Here are three simple marketing ideas for small businesses to not only maintain the cost of their website, but also make a profit as well. You get an affiliate link you can share on your website and market products or services that are similar to yours.
Third, you can build an email list by adding an opt-in box for people to get something of value from you.  This could be an email newsletter, a free report, video, or coupon to entice them to come and sample your products or services.
Watch this short video by Aweber, which shows you exactly how to build an email list on your website. If this sounds confusing, don’t worry.  You can always outsource someone to help you with ranking on the major search engines.
The key for small businesses to thrive in this economy is to use attraction marketing.  Attraction marketing is the art of positioning yourself in front of your perfect prospect as the go-to-person in your niche. You do this by offering high value content, whether it’s in the form of an audio, blog post, or video which solves a problem they might have.  You then follow up with your solution which is your product or service. And the one thing that small businesses do better than Target or Walmart is connecting with their customers using a personal touch. I hope this is helpful to you and your goal of having your small business thrive in this challenging economy.  Feel free to share and comment if you got value.
FREE TUTORIAL:  Simple 2-Step Proven Process to Get 4-Million People Seeing Your Tweets Each Month on Autopilot! FREE Instagram Video Demo & 10-Point PDF 'Cheat-Sheet' to help you get 21+ Red Hot Leads Per Day for YOUR Business! All you need to do is enter your best information below and I'll show you how you can build your brand to get more leads, reps, and signups in just minutes per day using social media! Marketing ideas for small business need to effectively reach potential customers and be cost effective. Understand not only who is buying your services or products, but why they are buying these types of items. Promote your product to this target market and tell them why your product or service can benefit them. Host a poll on a website or send via email to ask customers what their personal interests are and gather other relevant information. Share marketing expenses with another business so you can afford to buy more expensive and more effective advertising.
Phone calls are less expensive than print advertisements, and they are often well received by potential customers.
Postcards grab a potential customer’s attention quicker because they do not have to open an envelope.

Postcards can be seen by other members of the household, so you reach more than just the intended recipient. Use your marketing budget to promote products and send your message to prospective customers often. Potential customers need to see or hear a message more than a few times to remember it and come back to make a purchase. These are just a few marketing ideas for small business to help you form a cost effective marketing campaign for your small business. It was funny, when I sat down to do this year’s version, I realized that so much had changed in just one year. Once you click the button, filling out your name and email in and click submit, you will immediately be able to download the PDF version of the marketing ideas that have been updated for this year! I am pleased to help small business owners with my TOTALLY FREE, 100 Free Marketing Ideas Handout to help grown your business! If you are here, you visited my Marketing Artfully website or attended a networking event or heard me as a marketing speaker somewhere! I offer these 100 Free Marketing Ideas to anyone who wants them, with full rights to share them or send this link on to someone else who you thing could benefit from them! Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. There are so many small business marketing ideas, both online and off to help a new entrepreneur grow their business rapidly. It’s critical for everyone to set up a website or blog regardless of what type of small business you have.
If you plan on having help with designing the site you’ll still need to purchase the domain and hosting. Make sure to have a good about us page describing your story so the community can get to know you.
If you have specific questions leave them in the comment section below, I’m happy to help.
In the beginning getting your company listed in all the free directories will help your site show higher than any of your local competitors. Email marketing works and is a great way to communicate with customers when you send value. Give them a reason to sign up for the email by providing them with something special by signing up today.
Businesses that are around one another can do promotional advertising together to draw customers into the area at a given time. Discussing Social Media marketing would be several post by itself, though I recommend small business owners reading daily Social Media Examiner.
If you’re looking for help, Mari Smith (Social Media Expert) has a very reasonable course that is great to get you started successfully. Michael is the CEO of Social Media Startup Social Quant where they increase the size & quality of your Twitter followers.
I’ve read studies that for each additional 1 Second in page load time you get a 20% decrease in customer experience. Finding and registering the best name available can play a big part in your website’s success. Niche marketing concentrates all of your marketing efforts on a small, but specific and well defined, segment of the population. If you have a website you can hit the top of the search engines when you get involved with Google Local Business. When people click on your link in your website and buy from you, you get a commission on the sale. Depending on your budget, you may be able to use some or all of these to advertise your business to reach new customers. This is actually a handout from a Free 15-30 minute speech that I give at networking events.

Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People.
I recommend heading over to NameChk first and you can search for a domain name thats also available across the most popular social websites. Think of web hosting like your computer hard drive with your site now able to be opened and seen anywhere online. If you’re not comfortable creating content yourself you can check out Elance or for even less check out iWriter. I highly recommend reading Marcus Sheridan’s free ebook on what small businesses should write about.
Email marketing is virtually free and if you consistently add value to your customers, this will keep your business top of mind with them. Every business from a financial planner, dentist office, pizzeria can benefit with some type of reward or referral program. One of my favorite podcast Mobile Mixed by Greg Hickman talks about how small business owners can use Mobile Marketing to grow their business.
Imagine being a business that’s having a slow day and looking for a way to drive customers in fast? Whether you’re a solopreneur or entrepreneur with a team, providing great Customer Service is the best marketing in the world.
It is so true that in all of these different aspects, considering the customer is what ultimately will make your business successful. I think that these marketing ideas can be helpful to me and other people who wants to have a great marketing for small business. To put into perspective just how many websites there are and to get an idea who dominates the online field visit The Internet Map. Jager Web Design - Free Resources For Low Budget Small Business Marketing Ideas, SEO, Web Design & Craft Marketing Solutions!
If you have a networking event in the Denver, Boulder, Clearwater or Tampa area that you would like to have a speaker for, give me a jingle at 727-415-9165! The guys amazing and grew a small local pool business to multiple seven figures in a crappy economy. Most consumers today either head to Google or a social site when looking for a service provider. Customers can sign-up for free and earn points each visit to a local business participating. Even regarding creating a website: if it looks great, but is hard to navigate and customers who visit your website get lost, then you need to consider revamping your website. There are thousands and you’ll want to do at least 30 a month for your first 3 months. Also, if your website takes too long to load, you can end up losing customers this way because they will give up and go to another website that loads faster. These are just some other simple things that make a huge difference in successful marketing. Social media is really important, but many people say that Google doesn’t include such thing in their search engine algorithm. I highly recommend using brightlocal  because they offer a free 30 day trial and then its less than $20 a month. Remember the old days when they use to walk your bags out to the car for you or when they use to wash your windshield when you were getting gas? WordPress is easy to use, have many people who are available to support you with them and they have a ton of great plugins.

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