While YouTube videos present an exciting opportunity to market your business, the process of creating a video can also be frustratingly time consuming. The idea of a YouTube marketing campaign conjures up images of a growing number of video views and comments. Data has just been released by Google that is showing that YouTube has now overtaken Facebook as the most popular Social Media website. In June 2014 Facebook had 166,497,314 unique visitors to its site, YouTube had 167,848,349.
The majority of marketers are still using the Facebook as a marketing tool, whether that is organic or paid for. This small business marketing ideas will give you a huge boost in your business, at least until the others catch up and realise.
The channels are created for a niche and people watch channels based on what they are looking for.
If video sounds like too much of a challenge, try making slide decks and sharing them on SlideShare. To really benefit from Stumble Upon, use targeting options to make sure you’re hitting the right audiences and niches. Check out our collection of free infographic templates that you can customize from within PowerPoint, no design skills required.
You don’t need to be a master writer for this strategy – the data will do most of the heavy lifting for you.
At the end of the month you’ve collected a ton of business cards, and while you can only have one winner, there’s no reason those other business cards have to go to waste. Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g.
Appreciating the commitment you put into your website and detailed information you present.
Meagan, thank you for sharing these valuable tips with the "internet universe." Small business owners most definitely have a challenge marketing their business with little money to spend. Well written article for the small business that is looking for creative ways to market without breaking the bank. Don't forget about guest posting on high traffic blogs (of course ones with relevant target audiences). Thank you for these great ideas - from a google search a lot of the previous websites seem to copy each other or just repeat old generic ideas - here you have some genuinely different and interesting ideas. Great tips here,I'm stuck with trying to get more traffic to my site, the content is good,but need more eyeballs.
In addition to using Google + as a social site, it's also great for promoting your overall business with contact info, location, operating hours and reviews. Advertising for free is another obvious guerrilla marketing tactic that shouldn't be overlooked.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.
Before this, however, and even before you can produce the video, you need to come up with an idea. This can either be an interview with someone in the company that highlights a product or an interview with a prominent and relevant person that people will want to hear from. For example, if you sell printers, you can provide troubleshooting videos showing how to resolve common problems customers have with their printer. Instead, run a competition for your customers to create a video and run the best of them in your campaign. This gives you a perfect opportunity to start pushing more of your efforts towards YouTube. If you are in Network Marketing, you could create a video explaining why a prospect should be joining your business instead of another. Enter your details below to receive FREE video training on how to rank better on YouTube and gather more leads for you business. No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget.
In Reddit, there are subcategories (known as subreddits) that deal with some of the narrowest, most specific interests in existence.
You start with a base price of 10 cents per click, then add +2 cents for age targeting, gender targeting and device targeting.


Highlight the most important or interesting parts of the study, add images, crank out some charts, and make your own thoughts and predictions based on the data. Go with Rafflecopter – they make it super easy to set up a contest and embed the contest entry form on your website. If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche.
You’ll get a ton of attention from other industry businesses who want to apply for your award, which means even more connections and more possible future collaborations! Your reach is smaller, but if your business is regional, there’s no better (or cheaper) way to build your business. Use the email addresses provided to let users know that while they haven’t won this time, they are more than welcome to join your mailing list, which will notify them of future giveaways and special offers. It’s great to come across a blog every once in a while that isn’t the same out of date rehashed material.
I would add QR codes to this mix since they can lead back to a video, website or automatically call a business once scanned. And I am not making any money out of blogging, I love marketing albeit the traditional side , don't know much about the seo stuff and all this online marketing, but please can you just tell me one thing if I focus on, for like a month I would see some results ??? My business is centered around empowering Small Businesses to build their brand and I will definitely be sharing this article. I run a small business and I'm using GetResponse to manage my newsletters and now I know that I should also create accounts on Reddit and Linkedin.
I recommend that small businesses take the time to search for their business and see what shows up in the business profile that Google displays (shown on right side screen next to search results). It fell off the radar a little a few years ago with all the spam, but things got better in 2014 when they cracked down big time on posting rules.
I am a PR major and these are things I'm currently recommending to my boss for her business! Using one of these approaches will save you time by letting you focus on creating a successful YouTube marketing campaign. In this post we look at four simple ideas for marketing videos that will let you jump straight into the next step and get creating a video. Either way, make sure the interview isn’t just advertising plain and simple but rather ensure it is interesting or entertaining in some way. So, for example, if you sold a bread maker you might release a series of videos showing how to use your product to make various types of bread. Offer a gift voucher or product as a prize and you’ve created customer engagement before you even run the campaign! I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content.
Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest.
If you want to try some paid advertising but you’re not looking to break the bank, Stumle Upon’s Paid Search Discovery could be for you. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. Ultimately, you’ll have to find source data that relates to your industry and audience interests. Just as you can repurpose existing data studies, you can rehash your old content into new creations as well! Offer existing customers a free product, free month of service, or some other reward for referring new customers. You’ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price. Team up with a business related to your industry (but not a direct competitor) for a joint project. Most industries have business awards you can win, providing you with an online badge you can place on your website.
Get yourself some snazzy business cards, then give them to every person you lay eyes on.  Every handshake should come with a business card.


Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized. Plan an event or class to host, then print out flyers and post them on community bulletin boards (libraries, coffee shops, local colleges and adult ed centers). Put a fishbowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something from you (for example, a restaurant might offer a free pizza party).
Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. Slap a magnetic sign on your company car to build brand awareness as you drive around town (just be sure to obey traffic laws). Get a few hundred custom balloons printed with your business name, rent a helium tank, and watch the smiles roll in. I esp like their mult media approach and verifiable results which is always a good selling point. Paid search advertising is another useful way for eCommerce business, ppc management company helping for that.
Not to mention you can select more than 1 video which can make this a simple technique for developing multiple videos. Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your regular old iPhone!
Some web hosting services offer advertising discount codes as part of their membership offerings. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics. They’re visual eye candy, they’re easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. If you’re in a dry spell, instead of making something new, breathe new life into something that already exists on the web.
Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts. Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.
The more people who find out about your business, the better – even if it’s just a quick glance at a business card.
Broadcast your Twitter handle with sidewalk chalk, use an abandoned storefront as a canvas for street art, or plaster custom stickers on urban decor that makes those who stroll by look twice.
You’ll have a bunch of happy people marching around with your brand floating above their heads, all for less than $200.
Any business that has a small budget can also implement mobile marketing with short codes and keywords again some sites allow for the first 50 texts free and then after that you will have to pay, but you can also find companies that offer it relatively cheap.
Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Hiring a designer to make you an A+ infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind a bit of a challenge. There’s a ton happening on LinkedIn, and it can be a great place to promote your content, share ideas, and build your brand. There’s a ton of room for invention here, and you don’t need a big budget to be successful. Once your video is ready you can use it as a video-ad on YouTube's paid advertising program for example, if you're tight on budget simply set it to whatever daily budget you're feeling comfortable with, that'll deliver prospects right to your website.
Larry recently shared some tips for getting more LinkedIn connections, and here are some ways to spruce up your LinkedIn profile if you’re a recent college grad. Never be afraid to mash-up your old content – chances are there will be a ton of people who never even saw your old stuff, so it’ll be a fresh, 100% new content piece for a large segment of your audience.
Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users. We did a massive post about guerilla marketing recently, detailing a bunch of strategies and examples you should check out if you want to learn more! I shared a bunch of creative content marketing ideas here, and Elisa recently rewrote the rules of content marketing for small businesses.



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