The other day I saw this hilarious question on Yahoo Answer… “What exactly is network or multi level marketing?
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Maturity stage: the industry is relatively stable in terms of growth rate and no new innovation and development happens in this stage. Market segmentation is the identification of groups of potential customers with similar needs, wants and behaviours.


Market segmentation is arguably the most powerful tool available for generating strategic marketing advantage. Market Segmentation is the most powerful weapon in the arsenal of the Marketing Strategist. SME's often fall victim to believing their market is significantly effected by demographics - limiting their opportunities. Too many untrained marketers fall into the demographic trap, and never truly identify segments in their market. Improving long-term market position - image, customer satisfaction, competitive advantage and cost-effectiveness. Market Segmentation by Launch Engineering can help discover profitable paths to marketing advantage. If you are less than100% satisfied with your marketing results, ask for a Launch Engineering segmentation study now.


The products are at their stage of utilization and no further scope is left to increase the profit. Segment Selection - Choosing attractive segments that are appropriate for the organisation to pursue. Positioning - Using your insight and understanding to manage the elements of the marketing mix so as to optimally meet the needs and wants of that segment.



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