Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Digital marketing industry leaders share their views Asia's leading digital marketing training company. CAREER is the most solemn and thought provoking word that is ruthlessly shot at the youngsters by their parents, teachers, relatives and every single wannabe well wisher, isn't it? Clipping is a handy way to collect and organize the most important slides from a presentation. These marketing automation industry players are leading (in terms of capitalization) a group of smaller but no less effective MA vendors. 6 Ways to Retain B to B Customers Using Marketing Automation What Is A Marketing and Sales Service Level Agreement?

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Recent activity, including a $78 million Marketo IPO, a $100 acquisition of Pardot by ExactTarget, a $871 million acquisition of Eloqua by Oracle, and a $25 million venture funding of Silverpop, suggests the marketing automation industry is growing at a breakneck pace.
Companies in business-to-business industries from IT consulting to manufacturing have been adopting lead generation and management applications at a furious rate since 2009. None of these big hitters is even 15 years-old: Eloqua and Silverpop were founded in 1999, Marketo and Pardot in 2007. For example, Lead Liaison’s Lead Management Automation™ cloud-based platform is a competitive lead management solution because it allows marketers to expand their email delivery without overage charges. PPC advertising, social media marketing, and SEO have all played a part in marketing B2B solutions.

There are several other examples of competitive advantages that smaller players have which MA vendors like HubSpot, Pardot, and LeadLander do not provide. However, marketing automation software appears to have one important differentiator from other B to B digital marketing components: while buying behaviors may change (such as reduced PPC click-through), capturing and managing Big Data for marketing purposes is not vulnerable to changing online behavior trends. Perhaps this is why companies like Marketo, Eloqua, and Lead Liaison are forging a sustainable path for this booming industry.

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