Marketing strategies must be based on consumer needs, and also on the company’s industry position and resources relative to competitors.
In order to find the best competitive marketing strategy and put it into action, marketing managers perform four important marketing management functions: (1) marketing analysis, (2) marketing planning, (3) marketing implementation, and (4) marketing control. In carrying out marketing analysis, planning, implementation, and control, the marketing manager needs information at almost every turn. Yet marketers frequently complain that they lack information of the right kind or have too much of the wrong kind. A Marketing Information System (MIS) consists of people, equipment, and procedures to gather, sort, analyse, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A good marketing information system balances the information managers would like to have against what they really need and what is feasible to offer. Evalex human capital management system, Why evalex how does evalex differentiate from the competitors there are many talent management assessment and leadership development suppliers in the market..


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The company must continually monitor competitors’ products, prices, channels, and promotion.
He or she needs information about customers, competitors, dealers, and other forces in the marketplace. Or marketing information is so widely spread throughout the company that it takes great effort to locate even simple facts. In many cases, additional information will do little to change or improve a manager’s decision, or the costs of the information will exceed the returns from the improved decision.
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Subordinates may withhold information they believe will reflect badly on their performance.
But managers do not always need all the information they ask for, and they may not ask for all they really need. Click image to get bigger picture, and if you find Management Information System Definition Of Management Information interesting, you might pin it to Pinterest.
Important information often arrives too late to be useful or on-time information is not accurate.



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