Sample Wording Introducing New Product.Go-To-Market Strategies Product Launch Checklist - Brand-ProfilitySales and Marketing Success. Having started her career in the legal sector with White & Case in Moscow over 10 years ago, Ms. Claim your free chapter of my book here, and simultaneously subscribe to my email newsletter! Homework: An explicit step by step approach is a good way to lay out any busines process to make it user friendly. Dashboards By ExampleLearning how to design, implement and manage business intelligence dashboards is best done by example. Studying actual production implementations of business dashboards, enterprise reporting systems, excel dashboards and other business intelligence interfaces is the way to best leverage our collective experience. Whether you are a business intelligence developer, graphic designer, business subject matter expert, project manager, executive sponsor, information visualization expert, database administrator or dashboard user, you'll find examples of the good, the bad and the ugly.
More Dashboard TemplatesJoin the Dashboard Spy email newsletter at no cost and receive a series of free dashboard templates. Project leaders and developers have written Hubert thanking him for saving them hours of development time with his HTML templates.
Note: You will receive HTML templates for your development team as well as icons and examples of great dashboard design. Local celebrity Ella Koon is teaming up with Nokia Hong Kong to help promote its latest Lumia 1520 model. On the events front, the campaign adopts street interviews to invite passersby to share stories of their lives.
Haute Avenue will partner with Breast Cancer Welfare Association Malaysia to raise funds by offering up to 70% discount on authent.. The power of video is evident in the fact that over 133 million hours of video are watched on YouTube each day.
An infographic is a way to present data in a visual way with a graphic style that lends itself to easy readability. Much like infographics, memes are pieces of visual content that are highly viral, spreading easily via social networks and other means. As you can see, your options for generating interest and leads are not limited to email campaigns.
Connect With Us Contact Launch Marketing to see how our turn-key marketing services can generate leads and drive revenue for your business. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Fictional project about PepsiCo launching an alcoholic beverage in the US and international markets. PepsiCo’s manufacturing and distribution capabilities can be extended to the alcoholic beverage space. Let me share a little event that occurred about a month ago… I went leaving the gym from a great workout, and on my way out noticed a box of tiny samples of the new Degree deodorant for women. LAUNCH Private Label is a Dallas, Texas based independent design studio catering to the product industry - consulting, design, printing, launch and marketing.
Given the above definition of a campaign, it’s easy to understand how a product launch fits nicely into that definition. With a complete solution, the strategy is to identify a problem or need, and build a complete software solution that requires very little dependency on additional services to make the solution complete for a market of buyers. With a 70% solution, the strategy is for the software to be a tool that drives services revenue. With a complete solution, the development team builds software that ensures it can scale to a large customer base and is supportable without the need of a field services team. With a 70% solution, the development team has license to take shortcuts knowing there is a services team in the field that can take the ball from the 30 yard line and carry it into the end zone (apologies for the American Football reference… please substitute your sports metaphor). Over time field customization becomes a significant technical challenge for the development team. If you are in a business that wants to make the transition from a 70% Solution to a complete product, you will face interesting challenges. To start to nail your product launch goals you have to backtrack to what the business is trying to accomplish.
What we have to do is get a clear understanding of the expectation of the product launch and then translate that into metrics that can be used to track product launch progress. To avoid wasting product launch budget, you might consider keeping the initial product launch activities relatively low key until the early adopters become references.
A big time sink for many product marketing managers is answering the same questions over and over again that salespeople ask. Make sure you have a place where sales guys can get their own answers quickly and efficiently. What have you tried to get your sales guys to stop calling you for things you already done? Steve and Scott Backer from Vovici are delivering a webinar today at 2PM EST titled The Role of Feedback in Product Innovation.
The first thing I did was to jettison my biases, my preconceived notions, and my personal experience. Out of the 100 or so job descriptions I’ve read, only one stated “You are the expert on our buyers, how they buy, and their buying criteria.”. By completing the Organize phase, you will have established the goals for the product launch and then used the goals as a backdrop to establish the launch strategies for achieving them.
At this phase of the Repeatable Product Launch Process it’s critical to know the launch readiness state that exists now (get a baseline). A Launch Readiness Assessment is the tool we deliver in the Product Launch Essentials seminar that gives you this important insight. On completion of the Evaluate phase you will have a realistic view of the launch goals, which may now need to be adjusted in light of your constraint findings.


In the next installment I’ll introduce you to the Prepare phase, where you’ll learn about organizing your Launch Team and talk about Filling the Gaps you’ve identified in the Evaluate Phase. Most of my readers are in B2B technology companies and their social media efforts range from denial (regrettably clueless) to damn the torpedoes, full steam ahead (tactics without a strategy). Your buyer persona research should lead you to where your buyers are going to get information.
Product launch managers look for tools to keep track of the results of their marketing efforts. In the case of marketing, take a look at these books on marketing step by step if you are not familar with the process. As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. Browse this hugh set of dashboard examples to find a variety of approaches and best practices. Shrouded in mystery for years, The Dashboard Spy finally revealed himself to be Hubert Lee.
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The activity also spans social media where users are encouraged to share stories in image form to vie for prizes. While email can be a very successful means for attracting new customers, there are many other ways to attract the attention of prospective customers. While many may think that video marketing is only for B2C brands, it can be a very powerful medium for B2B companies as well. These types of videos serve as a “teaser” and entice viewers to learn more about your company. Additionally, infographics can be highly viral, since they are easily sharable and visually pleasing. While memes are typically thought of as a funny image to share with friends, they can also be utilized as part of a marketing plan to generate buzz and word of mouth. By linking videos, infographics and memes to other content pieces such as blog posts or articles, they serve to drive traffic to your website and generate leads through form completions.
Whether it be a lotion, cream, food, drink or what have you, a free sample, is great for many reasons… the first being, it’s FREE for your potential customer! I picked up one packet (containing the sample and a coupon for $1.00 of their full size product). Some people argue that it’s hard to keep track of the sample stock or get back sample stock that may be on the shelf too long. We also specialize in helping businesses with private labeling for beauty products, cosmetics, skin care, candles, coffee, food, beverage products and more! An individual who is using your product today, likes it, and is willing to say nice things about it to other people who have not yet bought.
One provides as complete a solution as possible (a product) and the other is essentially a services company that combines some software that requires services to complete the solution. The software needs to be complete enough in the buyer’s eyes, but still require services to take it from a 70% solution to a 100% solution.
With a 70% solution, field customization of the delivered solution is inevitable in order to satisfy the needs of individual customers.
In an effort to keep all customers happy, innovation is gradually compromised as every incremental improvement must be scrutinized to have the least amount of negative impact. More people may be needed but the one-to-one relationship between labor and revenue doesn’t exist. The executive team is expecting $3.2 million in incremental revenue plus establish credibility in the market segment. That is, are we driving interest in our new product to a level that gets participants in the market segment to engage and consider it as an answer to their problems. You have a repository of sales tools and FAQs but they seem to continue to call or email with the same question they asked three days ago.
The first is that you (or your boss) continue to enable this bad behavior even after you’ve provided an answer in a place reserved for such answers.
Exploring the role of market and customer feedback in driving innovative products, Scott Blacker of Vovici and Steve Johnson of Pragmatic Marketing look at how research can support your product decisions.
The second thing I did was to go to the job boards to read ‘product marketing manager’ job descriptions.
Product launch is a process.”, I shared with you the Repeatable Product Launch Process and the first phase of the process, the Organize phase. In the Evaluate phase we now look inward to the organization to identify the constraints (speed bumps) that can get in the way of achieving the launch goals.
The brutal reality is that for most mid-to-large size companies the number of things you want to fix will exceed the time and resources you have available to fix them.
It provides a simple yet objective way to evaluate the launch readiness of a functional area. Tools like Technorati and Social Mention can help you determine what is being said, where it’s being said and who is saying it. Don’t rush out and start a social media blitz if the buyers you need to influence aren’t there. This highly graphic dashboard presents a sequence of six steps in setting up and marketing a business. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own.
Join the free Dashboard Spy Newsletter for BI professionals and get free eBooks, tips, and 3 HTML dashboard templates at absolutely no cost. A long time user experience expert known for high level consulting to major companies, Hubert has designed and implemented many of the world's most significant systems.
In fact, it has the distinction of being the only song in existence about business intelligence!


With the ever-crowding of people’s inboxes with marketing and sales messages, utilizing these innovative lead generation tactics will help you stand out from the competition.
Since many B2B products or services are technical in nature, videos can be useful for demonstrating the capabilities of your product to prospects or showing customers how to use your product.
We recently created a video celebrating our 10th anniversary that highlights our services as well as results we’ve achieved. Consider this: would you rather read a 1000 word article about event marketing tips or look at the infographic below (click picture to view entire infographic)? By including common industry terms and phrases, you create a sort of “inside joke” among your target audience. Consider going outside the inbox and utilizing one or more of these tactics for your next lead generation campaign.
I used the little sample and loved everything about it… the fragrance, the freshness. And as always, remember we can help with any artwork or sourcing you need for your sample packs.
You want your product launch to be aggressive, where aggressive equates to selling more stuff more quickly. Strict standards and guidelines can be instituted to ensure that field-initiated customization is contained. In a future blog post I’ll explore some of the challenges you should expect to experience, resistance you’ll encounter, and what you should do to ease the transition.
But you would also try to focus your energy on finding buyers that are representative of the new market segment that could also be good candidates for becoming customer references, which drive additional revenue in a risk-averse market segment AND provides evidence of a beachhead. The second is that you don’t have a place reserved to put your answers in which case you have no one to blame but yourself. I don’t want to create a generalized or stereotypical picture of you; I want to create the perfect picture of you. The goal of doing this is twofold: to identify what is common among product marketing manager job descriptions and what can I conclude about the role. Only a handful of job descriptions explicitly state your area of responsibility is outbound. The process is about getting the organization ready to market, sell, support, deliver and book revenue. While it’s often imperative to have stretch goals to get your organization to reach new heights, it’s equally imperative to identify and mitigate the people, time, and money constraints that could prevent it from happening. The smart approach is to determine which things are the most critical to the success of the product launch and fix those. To make it an effective communication tool to your management team, the Launch Readiness Assessment rolls up individual functional area assessments into a scorecard. Later, in the Execute phase you’ll use the Launch Readiness Assessment as you’re building your product launch plan. There is so much hype surrounding social media it’s easy to get caught up into believing that you’re not doing what all the cool kids are doing. If you’re selling a technology product, there is an almost 100% chance someone has said something about your product or company (and some times it’s not very flattering). Each step on the enterprise dashboard has an audio overview to explain the process and a series of associated actions. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become.
A series of short demo videos are more likely to hold the attention of your audience rather than a long video showcasing all of your capabilities. We have leveraged this video across multiple platforms, including our website, email campaigns and social media. Does your product launch wind up being a whimper that doesn’t produce anywhere close to the results expected? Every capability built into the solution is evaluated on the basis that it satisfies a broader market need. You could email it, you could post it in your sales tool cemetery, or you could reference it your internal blog. A few had so many responsibilities listed it would be a job so incredibly dysfunctional you could never define what winning looks like.
If you need help in figuring out what to launch, start with the Pragmatic Marketing Framework and then the Practical Product Management seminar.
Most technology buyers are savvy enough to conduct online searches as part of their buying due diligence. Be genuine and don’t let your Marcom or PR folks turn your social media efforts into watered down corporate speak. The big differences between the two approaches are operational business models, the ease of growing, and margin.
Every capability built into the software is evaluated on whether it can satisfy one customer’s needs. But when under pressure in the field to deliver a solution to a customer where revenue is on the line, sometimes guidelines and standards are ignored.
In this case you might be happier as a sales engineer rather than as a product marketing manager. If they see a lot of negative, it could mean your company is not going to make the short list (ouch). Moreover, I was totally sold on the product, so I bought the 2-pack special they were running and used the $1.00 off coupon on that.
Oh, and in case you wondering, I was an Arrid customer and totally switched when I got the free sample!



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