Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and loyalty. Investment firm Jordan Edmiston Group (JEGI) has recently released what they call a Sector Insight Brief into the developing EMM application stack, which can be described as a technology infrastructure that supports a synchronized approach to marketing strategy, development, delivery, and measurement, across the marketing mix.
A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Marketing projects come in many shapes and sizes from product launches to weekly blog posts.
Marketing Calendar and PlanningMarkodojo marketing project management helps create your marketing calendar and plan like a marketing manager instead of a task manager.
In Customer Success Stories - Part 1 our customers described the point at which they realized or decided that they needed a system to manage and control their Point-of-Sale (POS) Marketing Communications processes; and the problems they have avoided now that they have an automated POS Tracking solution. In Part 2 of this blog you will learn why our customers decided to subscribe to OnTraka€™s POS Marketing Communications Management software. Elimination of errors and reworks - One universal benefit from using an automated system to track (order and produce) POS marketing communications materials is the virtual elimination of reworks. Consistent and complete order process a€“ An automated system has the ability to improve ordering efficiency, making the order process consistent and yielding a faster time-to-market. Faster Time-to-Market - Naturally we wanted to know if our customera€™s customers perceived any benefits from the distributor using an automated POS tracking system.
Accurate Bill-back recovery - Since our customers are beverage alcohol distributors in over 25 states, we also found that our customers, especially wine & spirits distributors, were able to more easily keep up-to-date with the recovery programs of their suppliers in different states. At the end of each conversation we asked our customers to give us a one-line statement which describes how they felt about using one or more of the OnTrak products. We have amazing customers and we appreciate their willingness to provide such useful feedback. Sales and Marketing in Microsoft Dynamics AX delivers powerful, integrated customer, sales, and marketing management capabilities that can help your people build and strengthen customer relationships and increase sales.
With insight into business and customer information, you and your staff can proactively manage relationships and provide fast, informed answers to queries. Get a real-time view of customer and prospect data with the ability to define relationships and track correspondence, phone logs, and automatically generated activities.
Identify and seize important sales opportunities with access to integrated sales information, and evaluate sales activities against the profitability of each segment or customer.


Simplify campaign planning, execution, and analysis by leveraging rich ERP data with definable processes that increase effectiveness and help control costs by measuring the success and profitability of each campaign. Gain insight into customer needs, improve lead generation and qualification, and improve sales performance by combining sales and marketing information. Specialized sales and marketing Role Centers help organize relevant tasks, information, and tools so people manage their work easily. Senior Sales executive with a 13-year accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains within highly competitive U.S. Grew independent national sales organizations from 8 to 16 over a three-year period (1990 - 1993), in charge of on-site sales training, policy formulation, goal setting, incentive programs, product promotions, and competitive sales commissions, sustaining an average increase in annual growth revenues of 4% to 6%. Pioneered product positioning strategies and marketing plans that included shop-within-a-shop formats and product sets, consistently realizing a 40% - 50% Return On Investment (ROI). Identified low performing product, and re-distributed product-patterning strategies to accommodate consumer buying trends, maintaining a steady revenue gain of 15% to 20% over a nine-year period from 1992 to 2001. Heightened product awareness levels and drove profit margins through negotiations with store owners, district managers, and buyers, stipulating the implementation of in-store cube-format merchandise displays, product assortments, pricing structures, sales allowances, rebates, and monthly promotions.
Commissioned and directed the Hofstra University Business School to conduct a 2001 market research study within a mall environment to measure consumer preferences for existing products. Served a primary point of contract for all concerned in relation to inventory replenishments, product shipments, pricing, and display issues to ensure expedited problem resolutions and customer retention levels. Performed monthly sales forecasting and competitive analyses to determine product performance levels  and the need for new product developments and modifications on an annual basis.
Researched, retained, and collaborated with a top New York advertising agency on the conceptualization of a new packaging design to be introduced at the Chicago January 2002 tradeshow, capturing the sleek, ergonomic essence of Kitchen Gadget's fashion-forward products with practical culinary solutions.
Contributed to the annual development of Kitchen Gadget's high-quality 4-color brochure and current pricing lists with a direct distribution base of 400 accounts nationwide and 16 independent sales organizations with a total company budget estimated at $100,000 in printing and mailing costs. Maintained close ties with the Corporate Headquarters in Portugal through frequent business trips and monthly financial reports for senior management review. Directed all aspects of export sales operations by way of extensive travels (50%) throughout Europe, Central and South America, and Canada, establishing a strong contact base and cultural communication skills. Negotiated and won a Belgium supermarket  chain account in 1991, implementing a New Product Distribution program that launched a full product line and  increased sales volumes by 10% - 20% from 1992 - 2001.
Worked closely with international importers and brokers from more than 90 countries worldwide throughout multiple distribution channels inclusive of retail stores, supermarkets, and specialty chains.
Generated new business through networking efforts and execution of creative marketing plans implemented within strict advertising budgetary guidelines. Sourced and secured importers to manage specified sales territories, and closely monitored their performance. Demonstrated a comprehensive knowledge of Freight Forwarding, Trucking, Air and Ocean Lines, and  related rules and regulations applicable in today's market. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time.
Stay focused on strategic goals, balance marketing resources across channels and segments, and cultivate new marketing ideas to speed innovation.


Before using our system, order errors often caused as much as one rework per sales representative per month.
One customer remarked, a€?What used to take us up to three weeks, now takes only three days!a€? When POS ordering and production tracking are automated, virtually nothing slips through the cracks; and an automated system also captures accurate POS costs, and maintains bill-back rules and filing for recovery. Sales Results Analysis - All OnTrak products include a management approval process which allows sales managers to review and approve or reject orders based on POS costs vs.
We found that retail customers enjoy faster delivery turnaround when they selected signs and other marketing communications materials from the distributors. State rules and regulations often complicate suppliera€™s bill-back recovery claim procedures. Make smart marketing decisions, plan effective campaigns, and strategize for the future by analyzing individual and consolidated data on all business contacts to create precise target groups. It is, in fact, a generational shift in business software, delivering new levels of capability, unmatched agility, and a compelling and empowering user experience.
Marketing Project ManagementFrom complex global campaigns to high-velocity agile workflows, Markodojo marketing project management provides the tools you need to work your plan, adapt to change, conquer your daily todos and deliver projects on time. For a distributor with 75 sales reps, it was not uncommon to find that over 70 signs per month had to be re-created due to errors on the paper form (or napkin) that was submitted to the graphics department. A further benefit, sales reps could know the POS costs as well as the available recovery bill-backs prior to the order submission allowing reps to make better marketing decisions based on a positive return on investment.
Sales representative Role Centers display sales flow information, such as outstanding sales quotations, current offers, activities, and forecast data with links to related documents.
Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem solving abilities, and a keen client needs assessment aptitude. Marketing Team CollaborationCoordinate a virtual marketing team, run more efficient marketing team meetings, enable marketing team collaboration with agency partners, and keep marketing stakeholders informed. At an average cost of $40 per sign, reworks for such a distributor cost nearly $3,000 per month, plus the sign makera€™s time lost, and the sales repa€™s time required for the second pick up. Aggressively identify opportunities, develop focus, and provide tactical business solutions. Markodojo marketing project management facilitates team collaboration inside and outside of marketing.
In addition, when a sign has to be reworked, you lose the advantage of getting the sign placed in the trade before the competition. Additionally, an automated POS tracking system offers built-in, rules-based work flow which enables improved decision making with respect to retail promotions.



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