Services can range from financial services provided by the banks to technology services provided by the IT company or hospitality services provided by hotels and restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience.
While everyone knows about the 7 Ps of services marketing, the 8th P of Services Marketing has emerged in research very recently.
In integral services management, improving productivity is a requisite in cost management; but quality, as defined by the customer, is essential for a service to differentiate itself from other providers. It has been recognized that overall profitability of a firm may be greatly impacted by focusing on not only at the top-line by improving sales but also focusing on the bottom-line by lowering over-all cost of delivering services. It has also been established in research that process improvements deliver better standardization and hence better quality in services. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies from which the 7 P Marketing Mix theory actually evolves? The marketing mix is the unique combination of pricing, promotion, product offerings and distribution system (place) to reach a specific group of consumers (the target market).
To better understand the marketig mix click on the below link to see a brief summary of the marketing mix for NIKE. Statement – Successful companies have different marketing mixes for different products.
The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion. Product: It is the tangible object or an intangible service that is getting marketed through the program. Promotion: This represents all of the communications that a marketer may use in the marketplace to increase awareness about the product and its benefits to the target segment. So how does a marketer strategize to attain success in a marketing program, using these 4 P’s? Offering specificity introduces the contextual customization of what needs to be done to address the questions raised in each of these 4 Ps of Marketing. Marketing kann als ein komplexer Prozess verstanden werden, der viele verschiedene Bereiche umfasst.
Marketing ist ein ganzheitlicher Ansatz und eine bewusst am Markt orientierte Fuhrung des gesamten Unternehmens. Diese 4 Punkte werden auch als die 4P des Marketing bezeichnet, wegen der englischen Bezeichnungen Product, Price, Place Promotion.


Speziell zum Thema Internet-Marketing haben wir eine angepasste Darstellung des Online-Marketing-Mix erstellt. Marketing ist ein strategischer Prozess und befasst sich mit der Planung, Koordination bzw.
In unserem Marktpraxis Blog finden Sie weitere interessante Beitrage rund um Marketing und Internet. Einen recht guten Einblick wie komplex und umfangreich das Thema Marketing ist erhalt man z. So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate the 8 Ps for services marketing, which was previously known as the 7 Ps only. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. In services management, often the variable costs are a lot more than fixed costs, and so incremental costs, if managed properly can have a huge impact on productivity. Quality perception is a crucial differentiating factor on services management and for long term sustainability of the same. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). If the price outweigh the perceived benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted, but if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.
Werbung soll dazu beitragen, die begriffliche Gleichsetzung von Marketing und Werbung zu vermeiden und zu verdeutlichen, dass Marketing weit "mehr" als Werbung ist. So for services, a firm may greatly benefit through proper re-engineering of processes and remodeling the same if required to improve productivity at each stage. Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits.
This may include any physical store (supermarket, departmental stores) as well as virtual stores (e-markets and e-malls) on the Internet.


Advertising may include using specialty packaging to showcase products, utilizing promotional products for your company, or online ads. In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same. Sie denken an Werbespots in Radio und Fernsehen, an bunte Plakate, Kataloge und Broschuren oder an Anzeigen in Magazinen und im Internet.
Im Rahmen einer Marketingkonzeption, mussen vor der Wahl dieser Marketing-Instrumente, weitere Punkte geklart werden. Wie so oft gibt es naturlich eine Vielzahl an unterschiedlicher Marketingliteratur und Ansatze zur Beschreibung von Marketing und Marketing-Mix. This is crucial as this provides the place utility to the consumer, which often becomes a deciding factor for the purchase of many products across multiple product categories. A certain amount of crossover occurs when promotion uses the four principal elements together (e.g in film promotion). However, that is easier said that done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition. Verkaufsforderung, Offentlichkeitsarbeit (Public Relation), Eventmanagement, Networking, etc. Beschaffung, Auswertung und Interpretation von Daten bezuglich Markten, Wettbewerb, Zielgruppen usw. Was sonst noch zu einem Marketingprozess dazu gehort, sehen Sie unter der Rubrik Marketingberatung. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors.



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