Un producto es todo aquello que se le oferta al mercado para satisfacer una necesidad, este puede ser un producto fisico, servicio, evento, idea, experiencia o puede tener cualquier otra forma de presentacion.  El producto es el atractivo que se le ofrece al mercado,  asi como los beneficios y caracteristicas que este tiene para que el consumidor potencial lo elija. Esta P es el valor que se cobrara en el mercado por un producto o un servicio,  es importante mencionar el precio va en referencia con el valor percibido que tiene el cliente por el producto. La promocion es en la mezcla de mercadotecnia uno de los factores fundamentales, ya que es la forma en la que daremos a conocer al mercado y por ende a los potenciales compradores todos los beneficios que tiene nuestro producto. Espero que la ejemplificacion y la demostracion de estos conceptos basicos de la mezcla de marketing puedan de ser de gran ayuda para replantear tu estrategia en torno a los beneficios que ofrece al mercado tu producto, la gama de precios que maneja para atender a diferentes tipos de consumidores, el lugar ideal para que esto consumidores puedan encontrarlo y los medios idoneos para que tu producto pueda ser dado a conocer a la mayor cantidad de consumidores potenciales.  Asi mismo me gustaria invitarte a que me dejes tus dudas o comentarios que puedan enriquecer este tema de mercadotecnia.
Coincido con GIOVANNI HIGUERA hay que agregar las otras P son parte fundamental en el mix marketing.
These four P’s are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment.
In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. The marketing mix framework was particularly useful in the early days of the marketing concept when physical products represented a larger portion of the economy. I haven’t checked in here for a while because I thought it was getting boring, but the last few posts are great quality so I guess I’ll add you back to my daily bloglist. Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. By using variations of these four components you have the ability to reach multiple consumers within your target market. Creating a successful marketing mix that will increase results often takes experimenting and market research. You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market.
If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market.


The marketing mix is the unique combination of pricing, promotion, product offerings and distribution system (place) to reach a specific group of consumers (the target market).
To better understand the marketig mix click on the below link to see a brief summary of the marketing mix for NIKE. Statement – Successful companies have different marketing mixes for different products.
A marketing mix is a plan or tool that is used in marketing planning and establishing marketing activities and objectives by marketing professionals within a firm, company or organization. In some instances though, the marketing mix is related to the four Cs, which came to replace the four Ps and which are more customer-oriented.
Yet generally the term refers to someone who either follows a given recipe, or prepares his own recipe or even adapts the recipe from whatever ingredients are available to him.
Promotion means all the methods and activities the companies will enterprise in order to sell the product and it can consist of advertising, sales promotion, public relations and so on. If you’re on the hunt for a new electric clothes dryer, you should read this article.
Asi mismo el producto nos ofrece una gran variedad de gamas para solucionar los problemas del consumidor y al mismo tiempo para diferenciarnos con otros productos de la competencia como son: la calidad del producto y de las materias primas con las que fue hecho, el diseno del mismo, su tamano con respecto a la necesidad que se pretende cubrir, lo ergonomico de su empaque, la marca a la que pertenece,  y si este cuenta con alguna garantia o devolucion por si el producto fallase. Asi mismo el precio se puede fijar de muchas formas, ya sea con lo que parece que es “justo” cobrar, o con el precio maximo que el consumidor esta dispuesto a pagar o se puede tomar en referencia al precio de la competencia, en realidad no existe una forma en concreto todo dependera de la estrategia que queramos seguir.  El precio en la mezcla de mercadotecnia,  no solo es definir la lista de precios de los productos de una marca, sino tambien incluye los descuentos e incentivos que se ofertaran si se hace un pago anticipado, o si se compra un gran volumen del producto,  asi mismo lascondiciones y periodos de pago que se aceptaran si es que a alguno de los clientes se le otorga credito para pagar el producto. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. Today, with marketing more integrated into organizations and with a wider variety of products and markets, some authors have attempted to extend its usefulness by proposing a fifth P, such as packaging, people, process, etc. There are many methods that can be used, both in person and the use of impersonal presentations. While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you. Knowing a company’s marketing mix can be essential in understanding and determining the quality or nature of a product or service, or that of a brand or company.


Nowadays there are two four Cs theories, devised by Lauterborn – consumer, cost, communication, convenience –, and Shimizu: commodity, cost, communication, and channel. Last among the four Ps, place refers to the location where the product will be available for purchase and it also refers to the distribution process; this can be achieved through several methods, depending on the company’s marketing strategy and it can be intensive distribution, exclusive distribution, selective distribution and even enfranchisement. Here you will find out everything about the best and the worst electric dryers on the market.
Though generally the marketing mix is synonymous with the four Ps – price, product, promotion and place –, they were subsequently expanded to be seven or even eight Ps, depending on the nature of the product that is being offered, or the service rendered.
The term “marketing mix” was introduced in the marketing realm in 1948, when James Culliton referred to the marketing manager as being a mixer of ingredients. The other fours Ps that can be part of the marketing mix – depending on the type of product involved – are people, physical environment, process and packaging. By reading the article you will know what models to stay away from and which are the ones that you should buy for yourself. The ingredients in Borden’s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Despite its limitations and perhaps because of its simplicity, the use of this framework remains strong and many marketing textbooks have been organized around it.
The combining and coordination of these elements will be more effective than depending on one. His friend, Neil Borden liked the expression and transformed it into marketing mix, which he immediately started teaching to his students. Thus, product is the item that the customer desires and finds use or pleasure from; it can be a tangible object or an intangible service. Price is very important in the marketing mix because it is the establishing of the product’s value and it expresses the amount the customer has to pay and the probable profit that the company can make; price has a great influence over the marketing strategy.



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