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The company’s pricing depends on whether it uses online discounters or high-quality boutiques. Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. By using variations of these four components you have the ability to reach multiple consumers within your target market. Creating a successful marketing mix that will increase results often takes experimenting and market research.

You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion.
For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market. If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market. Products are channelled toward consumer primarily through local & international retailers. There are many methods that can be used, both in person and the use of impersonal presentations.

While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you. The combining and coordination of these elements will be more effective than depending on one.

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