Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Marketers can talk a good game about customer centricity, but actions speak louder than words.
During a presentation at Sitecore Symposium 2014, Petersen reviewed the marketing automation company's Customer Experience Maturity Model (see above). Ron Person, senior consultant, business optimization, for Sitecore, took the stage to answer Petersen's question.
After the presentation Petersen, Person, and Nash met with several anaylists and journalists (myself included), to dive deeper into the topic of customer experience maturity, which is a central theme of their new book Connect: How to use data and experience marketing to create lifetime customers. Considering the complexity of the customer experience, and of marketing, I asked: Are companies at multiple stages of customer experience maturity with different aspects of their marketing? Eliminating the disconnect and creating a consistent customer experience is all about people, process, and technology, Peterson noted. Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads. Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.
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Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions. This new infographic from PRWeb provides a guide to finding what type of content is best for promoting your business depending on your audience as well as you’re services or products. According to this recent article, 75% of marketers say that they’re bullish about growth prospects for digital and direct marketing.
Good images on social sites like Pinterest can increase your traffic, get you a higher number of pins and repins, and ultimately improve your presence on Pinterest.
Online audiences are not only consuming more and more videos, they’re staying glued to the screen for much longer. If you are doing Penguin analysis, link building, or competitor research, a new feature of MajesticSEO you will probably want to become familiar with is the bucket list.  Similar to making something a favorite or bookmarking, adding a link to your bucket allows you to not only keep track of that link, but also to run bulk reports and comparisons on everything in your bucket.
Bid management tools can be critical to keeping SEM costs in check by effectively managing keyword bids. When it comes to your metrics and marketing efforts, there is a fine line between fact and myth.


Time to Weigh In: What types of images have you found appeal most to your Pinterest audience, Facebook Fans, and Twitter Followers? About Ashley ZeckmanAshley Zeckman is the Director of Agency Marketing for TopRank Online Marketing.
Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom. Content marketing software company SocialEars share 14 methods for winning the game of content marketing in this fun infographic. While ita€™s certainly true that promotion is important, the infographic misses the mark in exactly when this becomes an important consideration. As marketers trip over themselves trying to figure out how to best take advantage of the deep insights unearthed by Facebooka€™s Social Graph Search, pundits are having a ball with it. The search giant has again exceeded expectations and cemented their dominance with a 36% YoY increase in revenue. Tumblr users were introduced to a a€?sexier,a€? more user-friendly dashboard early Thursday. Real-world stores like Toys a€?R Us, Staples, and Best Buy are taking a page from Amazona€™s book and experimenting with on-the-fly price adjustments, based on web pricing data. Google has confirmed a Panda refresh, making this the 24th version of their cuddly algorithm designed to slowly choke the life out of websites with low quality content. A recently published study shows that people tend to believe false information and untruths, even when a correction is published immediately. How do you think Facebook’s Social Graph Search can be used by online marketers (in a not-creepy, completely not voyeuristic way)? To move ahead to stage three, “align,” connect corporate objectives to marketing objectives, Person advised. Chris Nash, who joined the stage with Person, explained that optimization, such as in-the-moment personalization, is exceptionally powerful.
Marketers need to focus on the customer across channels in a connected way; they should collect and use data create relevant, contextualize experiences. We respect your privacy.EmailThis field is for validation purposes and should be left unchanged.
In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged.
Follow the rules to earn more relevant eyes on your content; be careful, though, over-promotion could result in your company losing the game.


As TopRank CEO Lee Odden has said time and again, the time to think about how a piece of content will be discovered and shared is in its planning. Notably for marketers, the aggregate cost-per-click on the Google network was down 6% from the same period in 2011, while paid clicks volume increased 24%.
Retailers are increasingly embracing technologies that allow them to compete on price in real-time, according to retail data firm Dynamite Data. Find out which major player saw an 1800% increase in positive brand mentions and which attributes their top five sales day EVER to Twitter.
If you like using Google search to look at images of things like, say, cows with guns, the experience will soon be faster and provide more detailed metadata. While this may not be news to many people, the findings of this study should be at the back of every online marketers mind when publishing content. Email, for example, is an ‘advanced' silo, but it's often a disconnected experience from other channels.” Nash explained that this type of disparity creates “moments of disconnected frustration” for customers. Search Engine Land analyzes Forrester’s research on the best PPC bid management providers in this post from Chris Sherman. Her background includes expertise in everything from content marketing strategy to branding, account management and social media. Content promotion should be baked in from idea conception; thinking about how youa€™re going to get people to read your next big piece after youa€™ve finished it means you havena€™t accounted for your audiencea€™s needs at all in the creative process. If youa€™ve held off using the platform for marketing, ita€™s high time to give it a shot; the new dashboard plus the late-2012 addition of (long overdue) analytics makes it a serious contender on the social content scene. See more in this infographic, which highlights 5 well-known brands a€“ including LG, Cadbury and Virgin America a€“ and the rewards they are reaping from the channel.
Instead of redirecting the user, it will be right under the clickable hosting page and there are now four clickable targets to the image source page instead of two. Ita€™s important to get your facts right the first time, as inaccurate or mistaken information may take on a life of its own. Will real-time price updates in-store make it harder for online retailers to compete, or does the convenience outweigh any cost savings? This latest iteration of Google Image Search does bear a striking resemblance to Binga€™s image searcha€¦ though wea€™re sure thata€™s just a coincidence.



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