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The CRM industry continues to grow at a staggering rate, and each year new statistics are reported based on CRM trends.
This was aided by businesses increasingly adopting cloud based CRM solutions, allowing their employees to access the software anywhere they go on the smart device of their choice. Those who have embraced these technologies have seen a huge improvement in both the adoption of CRM software by their employees and the meeting of sales quotas – And 91% of companies with more than 11 employees now use CRM software. In this data-driven blog post, we take a look back at some of the most important CRM statistics released last year, the reasons behind them and the impact it will have on your business in 2016 and beyond. Since the very early days of CRM, some businesses have struggled to get employees to adopt and use the software. Offering mobile CRM access does not just increase use of the software, but also the productivity of the workforce.
Research by Innoppl Technologies showed that 65% of sales reps who have adopted mobile CRM have achieved their sales quotas. Although this figure is still lower than that from a laptop or desktop, this rising use from mobiles and tablets means that 81% of users are now accessing their CRM software from multiple devices.
It’s this increasing need to access their software from multiple devices and locations that has led to the rise of using cloud based CRM solutions. We can see that 6 years ago only 12% of businesses used cloud based CRM – This figure has now increased to 87%! For this reason it is thought that cloud based revenue will likely make up almost 50% of the 2014 projected $24 billion CRM sector. A forecast from Gartner anticipates that the customer relationship management market will be worth $27.5 billion worldwide in 2015. Since 2011 each year around 70% of businesses have stated they plan to increase spending on technology. This year on year investment is seen necessary by most businesses in order to keep up to date with the fast changing digital technology industry.
This is highlighted by the fact that just 2% of businesses plan to decrease spending this year.
We can see that CRM software leads this technology investment, with 49% of businesses planning to increase spending.
And in the chart below, we can see a more in depth breakdown of how businesses plan to invest in CRM related technology. Topping this table are the 47% of businesses planing to increase spending on help desk and customer service software. The investment in customer service software shows the intention of businesses to retain existing clients. Not only are marketers’ seeing increased revenues, but as the customer experience takes the top spot in marketing priorities, delivering personalized marketing messages through email marketing is a sure fire way to beat the competition and build a brand that consumers trust.
We live in a world where 80% of consumers will research your product online before making a purchase, 87% will use their mobile device to shop and will use several channels to interact with your brand. In order to engage potential customers across multiple devices in multiple channels, you need data.
Broken down this statistic showed that 91% of businesses with over 11 employees now use CRM, compared to 50% of those with 10 employees or less. Well, if you are a business who is yet to adopt CRM – now is the time to get it, with half of your competitors already on board.
When evaluating your CRM software options, it’s best to give your employees the possibility to work anywhere and on the device of their choosing. Nowadays, we all live in mobile world and mobile CRM has raised popularity just bacause of anyone can use mobile crm who needs to interact with customer data. Mobile CRM can be beneficial if you are addressing sales productivity, sales effectiveness, timelier follow-up of leads or improved lead conversion rates. When you choose Mobile CRM you need to consider few things like employee buy-in, ease of deployment, ease of use, security, user experience and advanced feature set. I agree that the CRM industry has seen astounding growth in recent years and businesses will continue to increase investment in CRM solutions.
A 2014 Sales Performance Optimization study by CSO Insights (data from 1200+ companies) states that although CRM investment continues to grow, for the first time they've witnessed a drop in % of salespeople who actively use CRM as part of their daily workflow.
Mobile solutions are critical for CRM adoption and compliance especially with "mobile" employees. Gartner estimated that SaaS- or cloud-based CRM deployments currently represent more than 40 percent of all CRM deployments, and look set to reach 50 percent during 2015. Driven by a passion for customer relationship management, SuperOffice is one of Europe’s leading suppliers of CRM solutions to the business to business market. Since last year, the international out-of-home advertising agency, Kinetic WW has sponsored a competition aimed at our best year 3 Advertising students.
The Venture Finals of the latest Wharton Business Plan Competition, which for 17 years has placed teams of students from throughout the University of Pennsylvania before a panel of judges, featured more than the usual diversity of ideas. This year’s “Great Eight,” who vied for more than $128,000 in combined cash prizes and services, included four teams led by undergraduates. By day’s end, finalists had presented, among other ideas, a wearable technology that verbally identifies what a visually impaired person holds before his or her eyes; a sustainable system in which waste from a fish tank is converted to food for plants that yield fruits and vegetables on the rooftops of supermarkets, and a collection of luxury outerwear and accessories whose linings are designed by established artists or, perhaps, by the wearer. The competition this year featured 175 teams and included 537 participants from 10 schools at Penn. Bungalow Insurance: Wharton MBA students Tom Austin and Zack Stiefler noticed a disconnect between insurance providers and the millennials that represent the next generation of potential customers. With Bungalow Insurance, Austin and Stiefler said, a simpler use of data and design will help to capitalize on a marketplace they find has too much friction for younger consumers. Thirty percent to 50% of the people Bungalow has surveyed have said they would check the box. Ultimately, Austin and Stiefler see a potential for long-term connections with customers, leading to direct-to-consumer sales as renters become buyers.
Fever Smart: When Collin Hill, a Wharton undergraduate student and a co-founder of Fever Smart, faced chemotherapy treatment for Stage 4 Hodgkin’s lymphoma, he noticed a need for the continuous monitoring of his body temperature.
That was the impetus that led him, along with Wharton undergraduate Aaron Goldstein, University of Pennsylvania engineering student William Duckworth and 2014 Penn graduate Becca Goldstein to create Fever Smart. The company set a goal of $40,000 for its Indiegogo crowdfunding campaign; it raised $62,986.

FOCUS Foods: As the global population grows — it’s expected to exceed nine billion by 2040 — the sustainability of organic food sources increasingly is in jeopardy.
Julia Kurnik, a Wharton MBA student, pitched a solution that would cut water costs by 95% and entirely eliminate the need to use fertilizer and pesticides: Aquaponics, which combines soil-free agriculture (hydroponics) and fish-farming (aquaculture) in a nearly closed-loop system.
Aquaponics is a proven method of growing produce and protein-rich fish, but FOCUS Foods aims to bring such systems to the rooftops of the supermarkets that sell the food. Kurnik and her partner, Geoff Becker, have a partnership with Brown’s Super Stores, which operates a chain of ShopRites in Greater Philadelphia. Considered together, those factors, as presented by Wharton MBA students Rishi Reddy, Neil Vangala and Jessica Winschel, account in part for a child-focused food market worth $30 billion.
Menu designs incorporate themes — Geometry Week, for example, offers a variety of foods arranged by shape — and are targeted at mothers with children ages 3 to 12.
Prayas Analytics: Online retailers such as Amazon know everything about their customers, said Yash Kothari, a senior in Wharton’s undergraduate program. Prayas uses software to analyze the feeds of security cameras already in place, collecting continuous data on, among other things, queue length, speed of service and customer abandonment.
Silver Lining: Billed as “outerwear for optimists,” the classically designed outerwear and accessories of this company feature linings designed in collaboration with established artists. Team leader Rel Lavizzo-Mourey, a Wharton MBA student at San Francisco, is the founder and designer.
The company, which includes Wharton MBA students Miriam Williams and Pav Dharwarkar (San Francisco), has completed its first round of production to deliver on more than $28,000 of pre-sales — a successful Kickstarter campaign and $5,000 in sales at a recent San Francisco pop-up store yielded an average jacket order of $610. Silver Lining is aiming for the luxury market and predicts 65% average gross margins, with a total market-share goal of nearly $1 billion.
Soceana: Long before she founded Soceana, a technology platform that helps corporations manage and promote corporate social responsibility, Tess Michaels was volunteering in hospitals, soup kitchens and homeless shelters. Now a senior in Wharton’s undergraduate program, Michaels wanted to create a marketplace for social good, a way to wed the four primary stakeholders — corporations, non-profits, philanthropists and volunteers. ThirdEye: “Over time,” said Rajat Bhageria, a freshman electrical engineering student, “visually impaired people learn to become dependent on others.
The quartet, which has partnered with the National Federation of the Blind, played a brief video in which a person using the product was handed change after a purchase. Humor, indeed, was a key component of the ThirdEye team’s approach — they capped their presentation by touting a Google Glass giveaway; afterward, during their two-minute elevator pitch for the Michelson People’s Choice Award, they laughed and told the snacking audience there would be no such giveaway, as they were poor college students. When a judge asked about potential markets beyond the visually impaired, Bhageria said the capabilities of ThirdEye could be attractive to entirely separate industries. Each of the top three prize winners also will receive up to $10,000 of in-kind legal services and $5,000 of in-kind accounting services.
ThirdEye won the Michelson’s People’s Choice Award ($3,000) and the Committee Award for Most Disruptive ($1,000).
Please contact us for repurposing articles, podcasts, or videos using our content licensing contact form. Mining social media data could help identify health risks early, according to researchers at the Penn Social Media and Health Innovation Lab. The FCC’s move to promote consumer choice and innovation by unlocking TV set-top boxes could have some unintended consequences, say experts.
First Republic Bank found a way to digitally transform its operations and customer-facing channels without losing the human touch. Hear what CEOs, Wharton faculty, and other commentators have to say about the latest business trends, breaking news and market research in their own words. You can click on the above graphic to zoom in on a higher resolution version of that growing landscape.
You’ll know the image has rendered properly on your screen if your reflexive reaction is a colorful expletive.
With nearly 1,000 different vendors represented here, the scale of the marketing technology space is staggering to behold.
Yes, 1000 different marketing technology vendors, out of which you only know some, all jostling together in the bazaar, is a good thing. It’s a good thing because it illustrates just how vibrant the digital marketing industry is. Those questions aren’t necessarily easy, but the answers will give you a good roadmap for prioritizing your marketing technology investments.
In the spirit of full disclosure, I included my company, ion interactive, in this landscape, in the Testing & Optimization and Marketing Apps categories.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Commercial Site Plan provides commercial real estate broker marketing exhibits, marketing booklets and competition maps to highlight available property for sale or lease. We can create custom Broker Offering Memorandums, Lease Exhibits, Competition Maps and other marketing materials to meet your needs. Commercial Site Plan provides lease exhibit services that can be attach to tenant or owner contracts. Commercial Site Plan creates competition maps to show the proposed user similar existing users within a specific area. However, with increasing use and dependence on mobile technology those companies using mobile CRM solutions are seeing far higher adoption rates. The chart below shows that 48% of CRM users now access their software from a smartphone, with 45% accessing from a tablet. This is not just to keep up with their competitors, but also as a result of improving sales. And with CRM software, you are able to create a 360 degree overview of each person you connect with. Fueled not only by improving results, but also a need to keep up with their competitors and retain clients. After 3 years working in special needs education, Mark now strives to write simple, effective content.

I think we're just seeing the tip of the iceberg when it comes to mobile CRM and how effective it can be. Dozens of companies have experienced 200%+ adoption rates with their external sales reps utilizing mobile crm solutions, helping companies optimize their CRM investment.
Our software supports the individual user in achieving stronger sales, marketing and customer service productivity. This year Kinetic and Xtra-vision briefed three teams of 4 students to devise an OOH and creative strategy that would launch a new payment plan that gives customers unlimited access to movies, games and box sets.
Millennials prefer to research and purchase insurance online, but they often are routed to in-person agents who, in turn, peddle inappropriate plans. Property managers, the pair noted, increasingly require renters insurance and are educating tenants on Bungalow’s behalf. During their presentation, Austin shared a mock-up of a proposed integration with one of the largest online rent payment companies in the country.
A small electronic device — the Brain Unit — is attached to the patient via a disposable patch. Agriculture accounts for more than 80% of potable water use, even as news of widespread droughts dominates headlines. Fish waste is pumped into a hydroponic system, where bacteria break it down into nitrates and nitrites, feeding the plants.
Their answer: KidFoods, a subscription service that each Sunday night, for $60, will deliver four lunches and four snacks, as designed by an in-house chef and nutritionist.
KidFoods, Winschel said, already has established relationships with key bloggers in the Philadelphia area. He and Pranshu Maheshwari, also a Wharton undergraduate senior, co-founded Prayas Analytics to give brick-and-mortar retailers similar data. Within a week of the implementation of a pilot program, one store learned that installing line stanchions had reduced customer abandonment by 33%. Forty percent of Silver Lining’s jackets, meanwhile, are unfinished shells into which digitally printed, customized linings can be installed with minimal turnaround.
The 6% of gross profits that Silver Lining has pledged to support arts education speaks to her background — Lavizzo-Mourney has an undergraduate degree from Princeton in education policy and visual arts. Committee Awards of $1,000 each went to semifinalists My Best Friend’s Weekend (Best Business Plan) and WeTrain (Committee’s Choice). It shows how much entrepreneurial talent is being directed into the space — all competing to offer you, dear marketer, better capabilities. And while making choices can be hard (hey, there is some downside to this massive field too) having choices is good. Some of our exhibits include aerial location maps, site plans of existing or conceptual layout, tenant space plan within shopping center, demographics and photo editing. Our exhibits can highlight tenant space in a shopping center, specific cross access areas to be shared and proposed work to be completed to highlight changes to be made to site or building layouts.  We will work with you to create custom lease exhibits to use in your commercial real estate marketing presentations. We can even include existing church and school locations if the tenant plans to sell liquor. This is all expected to turn the CRM sector from a $24 billion industry in 2014 to a $37 billion one by just 2017. Each team presented to a panel made up of experts from Kinetic, Xtra-vision and MEC (media agency).
And one included Wharton graduate students from both the Philadelphia and San Francisco programs. The 25 teams that advanced to the semifinals were divided into three tracks: health care, technology and other.
They noted that most millennials (67%) rent their homes and don’t own cars (55%), but just 37% of renters have the appropriate insurance. The device monitors body temperature and, using a nano-Bluetooth chip, transmits data in real-time to a Relay Unit in the same room. At about $130 for the smart-device application, the Bluetooth thermometer and 10 patches — supplemental patches are about $8 for 10 — Goldstein and his team see potential for additional revenue in subscription models and via institutional purchases that could ease demands on staffing at health care centers. The financial and environmental costs of transportation and distribution are virtually eliminated. The potential for connections with community influencers, including parent-teacher associations and, perhaps, schools as a whole, has led the trio to project that 275 recurring customers would yield $1 million in sales. Soceana’s patent-pending digital social currency, called philas, which Michaels described as “air miles for social good,” works interchangeably with both. That volunteer then can allocate the philas to a charitable organization, unlocking the pledged funds. Strategic partners include IBM and VolunteerMatch, which pairs seven million volunteers with 102,000 nonprofits. There are hundreds of other great companies selling software to marketers that weren’t included in this landscape, due solely to constraints of time (I did as much as I could over the holiday break) and space (I wanted to keep this to one page). What matters is delivering amazing experiences that attract and retain happy customers, from their very first touchpoint with your company onward. You want people on your team who are comfortable digging into these technologies, evaluating, configuring, and orchestrating them — but who do so through the lens of enabling brilliant marketing (not just geeking out on the tech for its own sake). These maps can be tailored to specific requirements for REC or City submittals.  Please contact us for examples of Competition Maps and other presentation materials that can enhance your real estate offering memorandums.
It was a close run contest and the panel was very impressed with each team’s presentation skills and with the quality of their proposals. The eight finalists represented Wharton’s undergraduate and graduate schools and Wharton’s executive MBA program, in addition to Penn’s College of Engineering and College of Arts and Sciences. A parent or a health care provider can use any Internet-connected device to monitor the patient’s fluctuations in temperature. What does their buyer’s journey look like, and where are the leaks in that funnel where you’re losing them?

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