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Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)? We use charts and diagrams to communicate ideas and concepts because visuals help us eliminate the distraction of details that don't represent the true picture of a situation. For example, a spreadsheet of daily revenue for every product sold has so many details it's hard to see the overall trend and patterns of customer behavior.
Some time ago I discovered a drawing format called "mind maps." This type of drawing starts with a central concept, then topics and subtopics radiate out from the center.
Mind maps are used to capture and display information visually like an outline organizes information textually.
So, I started evaluating the many mind map software products to find the best drawing tool to make mind maps for marketers.
When I came to SmartDraw I was surprised that it did other types of charts, diagrams, and graphs in addition to mind maps.
I found that SmartDraw is good for marketing executives because so many of the artistic functions are automated. Many types of diagrams use symbols and shapes, such as flowcharts, organization charts, and mind maps. And, like many drawing applications, you can format, rotate, layer, and group the symbols and shapes. In addition to all the diagrams that use symbols and shapes, there are many other visual templates that are used frequently by marketers.
Marketers use a lot of 2-by-2 matrix charts for SWOT and BCG matrix charts, as well as matrix charts to show correlations. There are also templates for "funnel" diagrams such as e-commerce conversion funnels and sales process funnels. I do small group workshops and group facilitation, so I like to work within SmartDraw during those meetings. Since I started out looking for a good mind map program for marketers, I'll share what I learned about the mind map function in SmartDraw. The mind map function is different from traditional mind map programs, which is generally a good thing. Traditional mind map programs add major topics to a drawing starting at the 1 o'clock position and add them clockwise around the center. Another difference between SmartDraw's mind map and other mind map programs is how icons and images are handled in a shape. Mind maps are frequently used to plan projects and tasks — the top levels are programs and their projects, and lower levels are tasks and sub-tasks. In addition to viewing a mind map as a Gantt project chart, SmartDraw can convert a mind map into a timeline drawing. The strategic marketing mind map links to a SWOT diagram, a product line matrix, and other charts (created in SmartDraw), as well as spreadsheets and, of course, other mind maps. As a marketing organization becomes comfortable creating these charts, diagrams, and graphs, the whole team adopts visual thinking techniques.
While there are many special-purpose graphics programs available, it's difficult for a team of people to use multiple programs to collaborate. SmartDraw has the best collection of templates and features for marketing managers and executives to create outstanding visuals.
Marketing Plan - Marketing Plan Sample - Marketing Plan Example - Marketing Plan Template - Marketing Strategy - Marketing Strategy Plan - marketing planning process. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Anatomy of a Nonprofit Marketing PlanTitle Page ? Include name of the organization, time period that the plan covers and completion date.


Clipping is a handy way to collect and organize the most important slides from a presentation. You may want to type up a list of home-staging items for your sellers to address.  You can use this 4-step process as an outline to work with sellers, get more offers, and sell your listings faster. It’s a dedicated voice-mail system created exclusively for people to easily and conveniently send you referrals.  It’s cheap to set-up and folks can easily send you referrals anytime they so desire. Well, a past client, friend, family member or acquaintance may think of someone needing your services, and then forget about it if they have to wait for a convenient time to call or email. With an “always-on” hotline system, they can call immediately 24-hours a day, 7 days a week. And here’s the most important point: The sheer fact that you’re promoting your “24-hour Dedicated Referral Hotline” subtly reminds people that you work by referral in a way they’ll remember.
Plus it’s so unique from what other agents do, it will set you apart in a very positive way. You should already have a hotline to capture new leads that come in from your promotions, but if you don’t have one, you can find one online (try this company). Help a friend save time and money when buying or selling a home…Call my Dedicated Referral Hotline 24 hours at 999-9999, ext 1234. Introduce a friend or family member to my Free Report, “Sell Your Home For All It’s Worth, NOW!” simply by calling my 24 hour Referral Hotline at 888-8888, ext 2222.  I’ll rush their report out to them. Bottom line: Every agent should have a referral hotline – if for no other reason than the process of promoting it makes you unique and puts you top-of-mind for referrals.
Plus, I frequently tell agents that the more “marketing systems” you have working in your business, the more clients you’ll generate, and the greater your production. Smart agents realize that, by having a client or a listing, they now have an asset to help generate more business for them in the form of buyer and seller attraction (magnet), referrals, word of mouth and repeat business.
The first value is the single transaction value – the commission you make from completing one transaction.
And who do you think they’ll refer for real estate services when their friends, family, co-workers or acquaintances need a competent agent?
Build the backend of your business with these house list strategies, and you could triple the value of each and every client you get. It sounds trite, but when you send birthday cards, anniversary cards, home purchase anniversary cards, you make a BIG impact on the relationship. Start capturing birthday, anniversary, and home purchase anniversary information on your database and recognize these events. Every contact has an offer for his clients, and subtly programs them to think of him for referrals, word of mouth and repeat business. One agent old me that, after hosting a comedy club party (for which other services she uses paid the cost), she generated over $60,000 worth of GCI business either directly from attendees or by referral. Do you have an email list of clients, friends and acquaintances with whom you make contact on a regular basis? Marketing is a very diverse discipline, and mind maps are an effective way to organize plans and project tasks. I was looking for a mind mapping program that makes professional looking, presentation quality diagrams. And, for people who are "artistically inclined," the formatting and control make it easy for them to create stunning charts and diagrams. SmartDraw places symbols and shapes in a drawing, keeps them aligned, and can also automatically style and color them. SmartDraw provides a separate template for each type of visual, which makes it easy to work in the context of that drawing. Topics are added to the left and right of the center, which keeps the drawing balanced looking — but doesn't automatically maintain the order in which they were created. Then, as we develop their strategic marketing plan, I'll develop a mind map showing how a sound marketing strategy can drive their marketing communication and sales programs. By having so many useful marketing templates available, SmartDraw really makes it easy for non-artists to create visuals that have a professional look and presentation quality.


And you’ll be amazed – people WILL call it.  The more places you use your benefit-rich message, the more referrals you will get. Employ the strategies for maximizing Lifetime Value, and that $5,000 could turn into $20,000. If you have a true back-end system to deepen your relationship, continue bringing value month-in and month-out, and position yourself as a true professional, who do you think will get your client’s business when it’s time to buy or sell? I’ve got several agents who send something to their house list for a holiday every month. One of the most effective ways to increase sales is to build an email list and have a regular, value-oriented contact program. As subtopics are added to a topic they are automatically given the same color as their parent topic. Other mind map programs add one or more tiny icons to a shape's text, which can make a rather distracting mind map. And, for people who are comfortable with drawing programs, SmartDraw provides the control and flexibility needed to make creative visuals quickly. Multiply that by the number of transactions you’ll do this year, and it adds up to some pretty big money. First and foremost, if your site isn’t designed to motivate visitors to volunteer their contact information, all other efforts will be in vain. Put it on your letterhead, advertising, listing signs, listing info tube flyers,stationery, listing sign-in area and around your open houses, business cards, home and personal brochures, your car sign (if you use one), the return address of every email and on everything you pass out to clients (coffee mugs, key chains, free reports, etc.).
No one acts without a self-serving reason, and no one will visit your site without a meaningful reason for doing so. Benefit-rich URLs do 2 things: 1) they imply a reason why someone may want to visit, and 2) they are generally easier to remember. Every email you send should have signature language that drives people to your site (or, better yet, a link to your site). One of the most powerful ways to generate traffic to your site, and create a strong client surge, is to create promotions through suppliers and compatible businesses. Anytime the news reports a trend or event in real estate, you have an opportunity to generate huge publicity and traffic to your site. This includes focusing on your page title, meta tags, key words in your header language, 1st paragraph key words, and putting raw informational content on your site.
List out all the reasons why someone should visit your site, then craft a simple, short paragraph for your email signature. Simply tie a selection of resources at your site (such as consumer reports) as news to your press release, or write a brief article tied to the current news trend, and include your web site URL. And if the audience they target is the same as yours, you now have an opportunity to create targeted banner and text ads in those publications.
By offering them access to something of value in their eyes… something that appeals to their self-interests. Your site(s) and any content you create on them should be regularly submitted to the major search engines and key directories. Then it would be a snap to create simple 250 or 500 word articles about buying or selling and submit them to local publications: community magazines, newspapers and news outlets.
Simply create a short banner or text ad (with a valuable offer), then have a link that terminates to your site. Some agents can handle this task themselves, while others hire specialized SEO companies to do the work for them.
Or better yet, offer access to special consumer reports revealing helpful tips on buying, selling and financing. The site is dedicated to giving specific information about the listing, but also offers special reports and MLS access once a visitor registers and provides contact info.




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