We offer a whole range of marketing services all of which are crucial for the long term success of a business. At top level, a marketing plan is a tool that pulls together the marketing strategy for your business, your products and your services – it’s a plan that will ultimately help you stand out from the crowd, tell people you exist and increase sales, revenue and growth. It’s a document that will keep you on track with your marketing strategies, goals and objectives but also within your budget. Once you have built your marketing plan and created a strategy, it will lay out the foundations of where you need to go to build a successful business. We hope that this guide helps you to understand the marketing opportunities within your own business to help it thrive and would be happy to offer you any advice on how to build and implement a successful marketing plan to make your business a success. Posted on April 4, 2013 Written by admin Leave a Comment There are numerous aspects involved in developing an marketing plan.
It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan.
A correctly executed marketing strategy can take an e-commerce business to new levels if all steps are geared toward reaching that final goal. Finally, identify the customer base you want to target, and advertise in places where they frequent. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.
Speak to any prospective entrepreneur and even existing business owners and most of them will tell you that the concept of ‘marketing’ and monitoring the effectiveness of a marketing programme is of paramount importance in their endeavours to ensure a sustainable and profitable business. It is vital to understand that implementation has two dimensions: organising and executing.


Step 1: Ensure that all your marketing initiatives, activities and programmes are goal and objective directed.
Step 2: You need to allocate a time frame for completion to achieving each objective and goal. Lead by example and convey your marketing message clearly so as to ensure all employees have an unwavering commitment and buy-in.
Prior to establishing the company in 2006, Thommie worked for a number of multi-national companies based in South Africa, Africa and the United Kingdom. 5 Key Social Media Trends Surfacing at Social Media Marketing World You are using an outdated browser. If I had to pick a single social media trend driving conversations at #SMMW13, it would be the convergence of social and content marketing. Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance. Basically, it encompasses all the activities in details that needs to be done to ensure that a campaign is successful.
For a marketing plan to be successful, the primary importance is understanding whether its adherence to the main marketing mix (4 Ps) is done in a well planned manner.
If you are focusing on extensive usage of technology, are you having ample focus on how you are leveraging the usage of technology vis-a-vis the competencies within your team? Last, not the least, does it go hand in hand with the internal competencies of the team that will be implementing your strategy? We know this because we have vast experience in building and implementing marketing plans and measuring the success of them. It covers everything about your business and how you will market it; from information about your target market (who your audience is and what they want) to the tools and channels that you are going to use to reach your target market. It helps you plan for the year ahead… or 2 years, or 5 years or even 10 years ahead and ensures you keep your focus on your end ‘marketing goal’ whilst progressing forward.
Expect some trial and error before you reach the right people in the right way but by constantly reviewing and analysing the impact that your marketing activities are having, it won’t be long before you see positive results. Many website owners start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level.
And potential customers who are searching for services or products offered by your company will usually choose highly ranked websites.
There are even some sites, particularly social networks, that will place business advertisements in front of a certain audiences to which the ads are targeted. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
What is the use of having a business if none of your potential customers even know you exist?
Your expectations of them need to be clearly communicated to ensure that they fully understand what is expected of them and how their individual actions will contribute towards the overall success of the marketing plan.
As business owner, the overall responsibility for the successful implementation of the marketing plan resides with you. Thommie is a regular contributor to Entrepreneur Magazine and is a regular guest speaker at many high profile business events and conferences. In interviews, Jason Miller, resident Social Media Strategist at Marketo, has admitted that he agrees, and “believes that this is the year where content and social media will convene into the driving force behind organizations’ marketing strategies.”2.
One such way is to ensure the proper implementation using a marketing strategy plan or a blue-print of implementation for your strategy.
If your objective is to deliver a service, then the 7Ps of Services Marketing needs to be checked out for planned adherence. Is there a structured sequential blueprint to your Marketing Plan which you are planning to operationalize? A great strategy may fall flat without due importance given to the implementation and the competencies of the team.


They have drawn a lot of attention from readers of similar articles as this one and had been shared extensively in professional networks like LinkedIn. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
If you need help with anything from building a site to writing for that site, please contact me. You can send these slides to your personal contacts who might be interested in Business Diagrams.
Moreover, what is the use of having a well-conceived marketing plan if it is not implemented effectively with the primary aim of achieving measurable results? You should be aggressive but reasonable with you time allocation and ensure that quality is achieved at all times. Engagement Goes DeeperFor many brands who are just starting a presence on Facebook, Twitter, and Pinterest, any engagement is a good thing. Even the most well-researched, well-written marketing plan is just a pile of paper if it isn’t implemented into action. Lucky you if you managed to attend it rubbing shoulders with some of the biggest names in the industry, including Guy Kawasaki and Chris Brogan! Posts that gain “Likes” and “Shares” are certainly rewarding, but paying attention to Facebook Insights is crucial. As cited by Kotler (1997), marketing plan implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the marketing plan’s stated objectives. You probably had the luxury of cruising gorgeous San Diego bay in the evenings on a private yacht.
Amy Porterfield, co-author of Facebook Marketing for Dummies believes that a leading social media trend will be looking deeper at  engagement, as a tool for learning more about your audience.3.
A marketing plan is most certainly not a document you create once and store in your bottom drawer. Between inspiring conversations with other experts and the exciting roster of speakers, I’ve had the pleasure of gaining some insight on the biggest social media trends of 2013.I’ll be sharing highlights of my experience in a series of blog articles. Podcasting Gains SteamOne of the most-effective ways to be heard could be to literally invest in publishing branded sound bytes. It’s a living blueprint that you should develop, tweak and revise as your business grows and changes. Tune in for more insights over the next few days, and in the meantime, enjoy this sneak peek at the hottest social media trends that are right around the corner for your brand:1. One of the powerhouses behind the conference, Social Media Examiner founder Michael Stelzner reported that a recent survey of 3,000 marketers revealed there would be an 800% increase in podcasting in 2013. Content is Social2011 was the year where social media marketing became a runaway phenomenon.
Approximately 1 in 7 people on the planet have a mobile-enabled device, allowing convenient access to podcasts.4.
Social Commerce GrowsDespite the meteoric rise of social media, consumers still trust recommendations from family and friends more than any paid media, or online review websites.
2013 is the year where companies are beginning to realize that you simply can’t gain an audience without social media, and you can’t educate and engage without branded content. Viveka Von Rosen, CEO of LinkedIn to Business, predicts a rise in social commerce, like Facebook’s graph search. More social media networks will likely invest in tools that allow users to explore their friends’ and families’ “Likes” and experiences with brands.5. Personalization MattersPersonalization is really nothing new, but as the internet becomes more sophisticated, it’s becoming increasingly possible for brands to develop real friendships with customers.



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