Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Vicky has over fifteen years working in client and operations management, domaining and online marketing. One of the most common complaint (or excuse) I hear from potential new bloggers is they don’t know how to install WordPress. The Marketing Mix When two or more companies are producing the same product or service in the same market, they are in direct competition. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. She has worked with many different online businesses, both large and small, plus put their online marketing strategies into practice.
Terms like FTP and CPanel are like a foreign language and setting up a database might as well be setting up the space shuttle for a launch.
The newer concept does not have 4Ps, but it has 7Ps, providing a comprehensive categorization of Marketing decisions which a marketer would have to take.
She has helped online businesses better their conversion rates quite significantly and raised their online revenue. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Atlanta, Georgia, Coca Cola’s common stock is publicly-traded on the New York Stock Exchange under the ticker symbol KO.
Coca Cola operates in over 200 nations around the world and sells carbonated and non carbonated beverages.


Joint venture between The Coca Cola Company and Nestle has resulted in the establishment of Beverage Partners Worldwide (BPW). The Coca-Cola Company’s (Coke’s) operating segments include 1) Africa, 2) East, South East Asia & Pacific Rim, 3) European Union, 4) Latin America, 5) North America, 6) North Asia, Eurasia, and the Middle East, and 7) bottling investments.
Coca-Cola has formed a strong partnership with McDonalds, with McDonalds becoming their largest customer.
It’s interesting to note that PepsiCo has more that double the employees as Coca-Cola as listed in Exhibit 6. The number 3 soft drink producer, Cadbury Schweppes PLC (behind Coca-Cola and PepsiCo Inc.), is a diversified company that produces and markets beverages, chocolate, and chewing gum. According to the S&P Industry Survey, consumers are drawn to new smaller beverage brands that are not sold on a mass scale.
Cadbury plans to divest its beverage division in 2007 of PepsiCo, Coca Cola Company, and Cadbury Schweppes PLC. Negative publicity in India because of water issues, has led to poor brand image and hindered growth there. Federal regulations may prohibit PepsiCo and Coke from bidding for Cadbury’s carbonated soft drink business. Analysts however believe the brand Snapple, which Cadbury sells, would be a good fit for Coke.
PepsiCo would likely benefit most from acquiring Cadbury’s Mexican assets with such strong brands as Squirt, Crush, and Canada Dry.B.
Vision Statement (actual) To maintain our reputation as the leading cola company in the world.C.


Marketing deficiencies due to turnover in leadership and a 16 percent decrease in advertising spending. Consumers are striving to drink and eat their way to better health than pervious generations. At Coca Cola we believe our main responsibility is providing customers (1) with refreshing beverages including soft drinks, water, energy drinks, juices, and tea (2) to fit any occasion in their day to day lives (6). Our signature product, Coke (7), is a favorite around the world and a wide variety of our products are sold in over 200 nations (3).
We use the only the most sophisticated equipment (4) to process and make our products to ensure each glass of Coke product is as good as the last (5). Consumption of American beverages is denounced by foreign officials in areas where conflicting interest exist. Our employees (9) are fairly compensated and we practice fair trade in all markets we compete.
We value our responsibility to all communities we serve and support many educational and leadership programs (8).
Multiple lawsuits against the new Enviga beverage for calorie burning claims in advertising 3.
Overall carbonated drink sales have been flat due to links of sugar to obesity and high fructose corn syrup to heart disease.




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