The Muslim Social Services Agencya€™s (MSSA) mission is to provide care, resources and services to those in need.
It is estimated that there are 3,419 men, women, and children who are homeless in Baltimore on any given night. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. CRP is providing its customers with a high quality event planning service that specializes in both corporate retreats for training purposes as well as product launch events. Professionalism- This is imperative as the service CRP provides is, in effect, a representation of the client corporation itself. Competitive pricing- The pricing scheme must be competitive to offer an incentive for the customer to outsource these services.
Customer service- The customer must get the sense that all of their needs are being met, regardless how small or inconsequential it may seem. The market trend for event planning has seen a surge within the last four years, a response to corporations' impetus to outsource non-essential tasks. With the increase of general event planner service providers, there has also been an emergence of specialized event planners that only offer one or two types of event planning services. The trend for outsourcing is not specific to the event planning industry, but can be seen in many industries like IT assistance, accounting, payroll, and design work. The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Corporate Retreat Professionals.


The concentration of a small niche of the market that will limit the potential size of the market. The difficulty of generating awareness and visibility of the company in its first few years of operation.
Future competition from existing service providers competing in different but complimentary market spaces. Currently there are three other companies that offer event planning specifically to corporations. The buying pattern for the larger corporations was, in the past, to have an in-house solution. Product launches- These are events where the corporation is releasing a product and they have an event that is open to people outside of the corporation, such as industry press, distribution partners, or current key customers. Continue to take a modest approach toward expansion, expanding not for the sake of expansion in itself, but because it is necessary to meet the needs of their customers.
We will promote self-sufficiency, social well-being and assistance programs to low income, disadvantaged individuals and families. Four factors are primarily responsible for homelessness: lack of affordable housing, lack of affordable health care, low incomes, and the lack of comprehensive services.
This includes customer needs, the general circumstances from which the needs arise, and the difficulties the customer would face if they tried to satisfy these needs themselves.
They, however, tend do events that are more general in scope such as parties to reward customers or employees, or events to change the company's image.


This pattern is disappearing in favor of outsourcing as there is the constant drive for gains in efficiency, something outsourcing can offer. They are either leadership training or team building training where employees of the corporations are sent to develop these skills. To provide resources, aid and comfort to women and children who are victims of domestic violence.
The company offers high quality event planning for two specific areas, corporate training and product release events.
There is no company that specializes in event planning of corporate training and product release events. The basic market need is for a competent service provider offering high quality event planning at a price that is cost effective relative to a company trying to plan the events themselves. Using a strategic partner in this case allows CRP to stick with a narrow focus but still offer the service to our customers.



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