Great chart today from Marketing Sherpa on the most effective strategies for building your email subscriber list. They surveyed 1,100 marketers not just about which strategy pulled in the most email addresses but which brought in the highest number of quality leads.
Notice how the highest quality comes at the point where a person is most engaged with a business.
In the attached file selection of file you can find various file types and sizes for anyone to use anywhere. It was great to meet everyone last night at the Irish Internet Association – Meetball demo and networking night.
We presented alongside Gary Mullan of Prosperity Recruitment and Emer Jameson of YourLocal.ie.
I will be speaking this Tuesday at the Dublin Web Summit on using email for sales and marketing.
To jump start your marketing we have updated the wonderfully simple online marketing plan for you for the year.


Keep us posted and let us know how the plan helped your business and let us know how we can improve it. Absolutely delighted to hear that this blog has been shortlisted for Best Business Blog in the Irish blog awards. A huge thank you to you guys who read us, contribute and use Toddle.  Some great competition in the category, including a couple of clients. Developing an effective local online retail marketing plan requires doing the basics – directory listings, PPC campaigns, creating web content optimized for search engines, content marketing – but there are also many new and innovative strategies that you can use.Get Ahead with These Local Marketing Ideas for Retail BusinessesCo-Registration – One way to maximize your content marketing investment is to use it to gain access to new qualified leads. It is put together as a checklist and it has the basics filled in with space for you to add your own twist and cross them off each month. These communities provide a way for you to build your mailing list and sales leads by working with relevant partners. It is based on one I have been using last year and I can tell you it helped me focused and on track.
Often, only larger companies take advantage of video on their web pages for online retail marketing.


Local retailers who take advantage of the strategy often have a big advantage over other local competitors – even franchises of major chains.
Videos are great for local search engine optimization as well as local link building.Link-Building with Local Publications – You may not have the resources for a massive link-building campaign, but a link from a local magazine or newspaper can pay off big in terms of local visibility and local search engine ranking.
The internet makes it easier than ever to put your resources to more efficient use, targeting just the people who want what you offer.This strategy of focusing on local relevance has also proven to be effective for local stores that belong to a regional or national chain.
Write about a topic that you’re passionate about or qualified to cover, and then include a link to your retail business in the bio. He has 25 years of experience in wholesale, manufacturing, and retail and has helped many businesses increase their sales through online marketing makeovers.



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