Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. This guide is designed to help you put together a comprehensive, strategic and effective blueprint for your business — a foundation for your success! Your business plan is one of your most important tools in planning for the future of your business. A good business plan, which includes an effective marketing plan, also presents your business case to the outside world. You begin the process by focusing on a few key elements — first, establish your basic business goals.
Effective business and marketing plans are very thorough, anticipating and answering readers’ questions before they are asked. Your business and marketing plan should be clearly laid out and easy to use, so it’s a good idea to include a full table of contents listing all key sections, and number all document pages. While the Executive Summary is the first part of any business and marketing plan a reader sees, you may want to write it last.
The Summary is ideally just one page long — two pages maximum — as it is only intended to provide an overview. Provide a mission statement and vision statement which outline what your goals are and where you want to be in five years. In this section of your business and marketing plan, you describe your business and explain why investors and lenders should be interested in getting involved in your business idea.
Regardless of which industry you are in, it is essential that you demonstrate a thorough grasp of how to manage business operations in a cost-effective manner.
Here is where you address the four “P”s of marketing:  product, price, promotion and placement (distribution). Sales projections for the next five years (including optimistic, pessimistic and realistic projections, as well as assumptions) should also be included.
The financial section of your business and marketing plan is all about the numbers.  Investors are looking for accurate and understandable information that will clearly show them the bottom line. This section is where you present the dollar details of your business via standard financial statements and charts. Sales of ABC Company ($50,000) account for approximately 17% of total market sales ($295,000).To determine the sales volume of each firm, you should contact suppliers, retailers, trade associations or others who may be in a position to help you form an estimate.
Cash flow reveals whether a company will have enough money to meet its needs on a monthly basis. A cash flow forecast, on the other hand, will detail anticipated monthly inflows and outflows of cash for a future period of time.
Loan proceeds — when a deficit appears on the final line, the amount of the deficit will need to be borrowed. Accounts Payable — accounts payable must be broken down according to your supplier’s terms of payment. The income statement is a financial statement that reveals whether a business has earned a profit or has suffered a loss after a specified period.
And finally, remember — a business and marketing plan is a living document that you should revisit, revise and reference often as your business evolves over time. 2016 is going to be a great year for small businesses and I can’t wait to see what it holds, but before we can celebrate you need to understand how to design a digital marketing plan for 2016. Regardless of your answers to this, you need to be starting the new year the right way with a digital marketing plan that helps you target new clients, retain current ones, and connect with former customers. Defining your objectives is the first part, but you then need to add weight behind your goals and set achievable numbers.

You need to be able to answer these questions, as they will have a huge impact on how you market your business online.
After you have understood your target market and their buying habits, you then need to do situational analysis.
Take a look at your current products and their main features, pricing, where you are selling your products and how you have been promoting them. Before changing your pricing, take a look at your customer sales statistics year on year, and your multi-channel sales.
To really utilise any of the above channels, you need to understand that you have to spend money to make money.
You might be driving a good amount of traffic to your website, but how are you converting this traffic into sales? The final part of your digital marketing plan is summarising all of the expenses from each part of your strategy, along with projected growth rates and timelines. Doing all of the above now, will make your online business ready for the year of online shopping; 2016. A business needs the right marketing for it to succeed and for the right marketing, the first and the foremost thing we need is to make a great marketing plan.
There are three things that should majorly be a part of your marketing plan and they are – who you want your target customers to be, how you plan on reaching out to them and then how you are going to make sure that they stay with you. We have a great collection of marketing plan templates that are sure to change your Business Plan dramatically.
After almost 30 years in business, dozens of strategic plans for various companies and serving more than 800 clients, Scott Harris has come out with his first book, RoadMap: A Guide to a Successful Strategic Marketing Plan—a book for business owners, non-profit and government organizations, and marketing managers looking to bring a strategic focus to their marketing campaigns…and increased success. Scott has a long-standing history with several Southern California business publications as a regular guest columnist, providing business advice, marketing expertise and political commentary for newspapers like the San Fernando Valley Business Journal, Ventura County Star, Pacific Coast Business Times and more. Scott is the founder and president of Mustang Marketing, a full-service marketing, advertising and communications firm based in Thousand Oaks, California. Deciding what types of events to attend and/or host, identifying the content you will present, initiating promotion to attendees, and evaluating every detail of your event(s) are just a few components of the overall event marketing process.
It is a key factor in attracting and retaining investors and is often the first document lending organizations ask to see.    So, how do you develop an effective business and marketing plan? Then, based on sound research, determine what challenges and opportunities your business may face.  Next, clearly identify your target markets and competition.
Leaving it until the end will allow you to better focus, refine and polish your key messages after you’ve finished the bulk of the work. While concise, it should also pique the reader’s interest enough to read the rest of the plan with an even keener eye. Include financial information in statement, chart or table format, as illustrated in the following samples. You may use the breakeven analysis to determine how changes in price and sales level, or cost increases or decreases will affect profitability. Because sales made on credit will not result in the receipt of cash until a later date, they must not be recorded until the month in which the cash will actually be received. Record the amount appearing on the deficit line on the loan proceeds line; then change the deficit to zero. For example, items purchased in January may have to be paid in 30 days or 60 days — meaning that the actual cash disbursement would not occur until March and April respectively.
Be certain it takes a look at the past, accurately describes your business today, identifies your target market, competition and key players in the industry, and outlines where you want to go with your business over the next five years. Ensure you’ve been as accurate as possible in your forecasting — remember that investors are going to be conservative. This is where you analyse where your business currently stands, as you are creating your digital marketing plan.

This gives you a good understanding of where you can improve, and setting a timeline for implementing new tactics. You will want to look at their target market in more detail, as it is similar to yours, their USP, pricing and promotions along with looking at their financial standing and how they are marketing their business. Use the information you have collected from all of your research to determine whether you need to change your pricing strategy.
Consider the use of channel partners, SEO, social media, referral and affiliate traffic, PPC, offline marketing, email marketing and content marketing. Yes, if you have a solid knowledge in how to use each social network you wouldn’t need to spend too much, but online marketing is a huge area to cover and don’t be afraid to spend money, and ask for help. Our marketing plan templates that you can download for free are meant to do just that – help you chalk out that perfect marketing plan that can help your business grow by leaps and bounds.
Summarize all the parts of your marketing plan on the first page of your plan and then get to the actual plan. Download one of them for free and let us help you come out with flying colours in your business.
His marketing experience has made him a sought-after lecturer nationwide, as well as a frequent guest on various radio shows.
Established in 1986, Mustang specializes in combining strategic planning expertise with strong creative talent to execute product, brand and company launches and campaigns for a variety of clients. Meticulous planning and effective promotion of your event will ultimately lead to ease of execution and, in turn, a positive response. This How-To Guide is designed to provide practical advice on planning, promoting and executing your event marketing plan. The process of putting this plan together helps you set the course for your business — preparing for obstacles, allocating resources and planning for opportunities.
And finally, consider and plan all the operational and financial requirements you need to achieve your goals. If your Executive Summary has done its job, the reader will continue reading and get the full story of your business idea. Therefore, the percentage of sales to be made in cash and the percentage to be made on credit must be estimated. This shows investors when you will have a cash shortage that will require you to borrow additional funds. You need to be competitive with your pricing, but understanding that any changes you make will impact the bottom line of your business.
The very first part of the plan should be a clear chalking out of your target customers, your pricing plan and distribution strategies. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. This guide outlines the event planning process, provides tips to promote your events, and explains how to execute a successful event.
The percentage of credit sales should be further broken down according to the business’s different collection periods (30 days, 60 days, etc.). We have the same target audience, but they don’t directly compete, meaning I can market my social media bootcamp to their audience, and give them a percentage of every sell from their database. How you use the media, how you plan on promoting and all the offers that you’d like to include in the strategy are all going to be a part of this. The last part includes details on the partnerships you intend to make for your marketing and the retention strategy – on how you keep your customers stuck to you.

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