Social media marketing is dominated by Facebook with research revealing that over 90% of all social marketing endeavours include a Facebook marketing campaign. Twitter is still used by brands and organisations to engage with an audience and run marketing promotions but its lack of a self service advertising platform has restricted its ease of use as a marketing tool. Many companies marketing teams are still learning to optimise and utilise the reach and the power of  Facebook’s 800 million users as a marketing platform, from when to post an update to what are the best tactics to implement.
Here are some infographics that will provide some tips, tactics and insights into the world of Facebook marketing.
Facebook was founded in 2004 and its main revenue driver is its self service advertising platform that allows companies to create design and place their own banner advertisements on Facebook. The number of Facebook marketing strategies and tactics that you can create comes down to the creativity of the marketing team. The battle for the marketing dollar is dependent on many factors and this infographic looks at the factors that help drive those decisions such as.
By the way thanks for posted and really useful and interesting article, and  absolutely agree with the methods you have mentioned above. Facebook with research revealing that over 90% of all social marketing endeavours include a Facebook marketing campaign.  thanks for this great info.
Google’s ever changing algorithm updates have meant that the way we market ourselves online is constantly changing too. Whatever you call it; content marketing should be an integral part of your online marketing strategy. It doesn’t have to be hard or expensive either.  By following a logical plan you can make sure that you get the most out of your content (written text, images or videos).
While targeting poor quality pages, duplicate content, black-hat SEO and everything in between, many ordinary business people have seen their sites’ affected. Before you can even begin to implement a plan, you need to have a firm grasp of what exactly content marketing is. For many businesses, the main focus of content marketing is creating unique and high quality copy for your website. In addition to written content, your content plan can also include the use of videos, images and infographics. Even if you’re not a copywriter or journalist, crafting a rock solid content plan, and getting your voice ‘out there’, is easier than you may think. Building a rock solid plan – one that you can refer back to when you need to – is the key to success.
Where to post content – Most companies will want to add additional content to their website.
Craft your call to action – If you’re writing copy for your own site or guest blogging, your call to action will be different. It’s about more than creation – Spilt your efforts between creating your content and distributing it. Recycle your content – Content marketing isn’t all about writing brilliant and inspiring copy. Be clear about your goals – Whatever content you choose to create, make sure you’re clear about your goals.

You may be thinking that, while all of this sounds interesting, it’s not relevant to you; especially if you’re a b2b company. With the shift towards quality, and with black-hat SEO finally being clamped down on, can you really afford NOT to implement a content plan? In a time where we are bombarded with fraudsters and spam companies, being recognised in this way is ideal. Here is a Mind Map which shows the key elements of internet marketing strategy (click to expand). Are your website, newsletter and social media interactions engaging your customers, or failing to get their attention and interest? He welcomes media enquiries about 21st century marketing, social media and digital marketing. Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!
It was only in July of 2009 that the self serving feature for brands to advertise was introduced. Marketers have had to shift to accommodate these changes, but there is one thing that remains constant.
The search engine giant has announced steps to reward quality content, so if you’re not implementing a content plan, you’re missing out.
Millions of webmasters all over the world have been affected in some way by Google’s Penguin and Panda updates. Many saw their site’s rankings slashed, traffic plummet, and pages disappear from the SERPs (search engine result pages). It is measurable, scalable, natural, and above all; helps shield you from algorithm updates. Internet users are becoming increasingly savvy, and are always trying to find credible sources amongst some of the more questionable pages on the web. Whether you’re putting your own spin on a current topic, providing advice, or even offering a contrarian view; quality copy is your pathway to your audience. Marketing is all about promoting your company, driving traffic to your site, and ultimately securing a sale. This content is what drives people to your website; either by earning your place on the first page of Google, or by going viral. And you need to be able to relay this information professionally, articulately, and interestingly. By using different media you are increasing the likelihood that your message is going to be found and absorbed by your target audience.
While copywriting and content go hand-in-hand, no-one knows your company and World Changing Product like you do. You’ve gone to the trouble to producing something worth sharing, but it’s no use if no-one sees it. Even if you don’t like selling, promoting your business and your products in this way is vital. Like with your other SEO and link building efforts, you’ll need to build up to becoming a figurehead in the industry. You should read lots of blogs and websites related to your niche for inspiration, and look at how you can add a unique spin.

My clients (and members of The Marketing Compass) tell me that the more they write, the more they sell. He served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. Facebook is a winner over top of Twitter, but Twitter has it’s own unique look and feel. This is what makes content marketing such a valuable SEO strategy, perhaps even more so than link building. If you want to be seen as credible, influential, professional; you need to be crafting quality content. But if you’re new to the marketing game, or you hate to sell, how can you make content marketing work for you? This is the aim of your content marketing strategy, but it’s about more than manipulating the search engines, and forgetting about your audience. The key to successful content marketing is finding an original voice, saying something worth sharing, and killer copy. You should also think whether social media platforms such as Twitter and Facebook will be suitable for your business. By becoming an influence and an authority in your niche, you’ll be able to drive more traffic to your site, and yield more results. Do you want a certain number of people to visit your website, increase your newsletter sign-ups, or sell a certain product?
Your audience will still benefit from your influential outlook, and you’ll still have something unique and newsworthy to say.
By actively creating and distributing quality content, you’ll begin to be recognised as an authority. He is often asked to deliver his website review service – for business owners, boards of directors and teams. He led over 500 Business Link workshops, focusing on website effectiveness, SEO and social media. Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners. You can track your success on Google Analytics, so make sure you’ve decided what you’re trying to achieve.
It’s no use having lots of traffic, hits, followers, likes etc if you are not making money.
Today, he delivers internet marketing events for The Marketing Compass which provides impartial marketing advice for business owners.
Crafting copy is something that comes with practice, reading lots of other articles, and finding your unique voice.

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