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This new product introduction methodology is geared around enabling you to achieve your stated goals and objectives. The Pre-Launch Stage creates early awareness and begins to build a pre-launch list of early adopter community members around your product offering, site and business. This early adopter community is leveraged to validate your your product's readiness for market. This process starts the word of mouth and buzz that begins to spread ahead of the grand opening.
The Post-Launch Stage continues driving early demand, showing actual proof of real world results with interviews, success stories, testimonials and 3rd-party reviews. Properly orchestrated new product introduction sequences develop an early adopter community.
If you have a product, website or business that you need to launch or re-launch, WinningWare launch solutions can help you get the most out of your next launch. Download our FREE Launch Best Practices Report to learn more about how these online launch processes are applied to maximize early adoption of a new product or website. Sample Wording Introducing New Product.Go-To-Market Strategies Product Launch Checklist - Brand-ProfilitySales and Marketing Success.
How many times have you sat in a marketing meeting, listened as the discussion jumped randomly from topic to topic, and wondered, Can we take a step back? Fortunately, there is a highly effective, easy-to-create tool that can help marketing professionals build these strategic answers into their marketing initiatives — before their team has to ask the questions.
Every successful marketing initiative — from publishing a single piece of thought-leadership content, to rolling out a complex ad campaign, to launching your company’s first product — must begin with a strategic vision and a clearly defined set of goals. Additionally, having ongoing access to the marketing roadmap also means that the marketing manager and anyone on their team can take a step back anytime, and view the initiative from a 30,000-foot level.
Let’s take a look at the last three examples — a Marketing Plan, a Product Launch Plan and a Digital Marketing Roadmap. A marketing plan is a great way to capture all of your disparate marketing efforts at a strategic level, and to take a very broad view of how these efforts relate to each other in terms of time, resources and other factors. In the example above, the marketing plan is broken into specific buckets — product and service management, branding and marketing, channel management, and sales and post-sales.


Using a visually oriented, easy-to-update marketing roadmap application like the one shown here, the marketing manager can quickly add new details anytime — for example, a new subcategory called “Affiliate Marketing Opportunities” under Channel Management. This type of easily updated roadmap is particularly valuable for marketing efforts because marketing plans can change frequently. Launching a new product can be extremely complex, with a wide range of interrelated tasks, project interdependencies and many moving parts. A product launch plan can be invaluable in helping a marketing manager or product manager maintain a strategic overview of all launch efforts. In the example above, the roadmap provides a high-level overview of the marketing team’s product launch responsibilities — product and service management, branding and marketing, channel management, and sales and post-sales. With this high-level view, a marketing manager will be able to quickly spot potential issues before they become irreversible problems. Another marketing initiative, one that requires a strategic overview and the ability to adjust quickly when necessary, is managing a company’s marketing mix. For the digital component of the mix in particular, a digital marketing roadmap can be a valuable asset to marketing managers.
An initiative like managing the marketing mix is a great example of where a visual roadmap is very useful. This article was posted in Product Planning, Product Roadmap and tagged Marketing Plan, Marketing Roadmap, Product Launch Plan.
This early adopter community is key to ensuring everything is truly ready to take to market. This is a great time to make special offers and bonuses available that create scarcity around early purchase decisions. This is all choreographed to take place at the proper times during each stage of the process. This community has an above average awareness and engagement level, leading to increased sales and early adoption.
Can we first discuss how all of these details are related, and why we’re talking about them? Without an understanding of what you need to accomplish, and the ability to clearly communicate that strategic plan to your team, your initiative will have a lower chance of success. First, they help marketing managers create a strategic framework for their initiatives, into which they can easily group and prioritize ideas, goals, tasks and other details.


When working on an initiative with many moving parts, being able to see the whole project from this higher-level view can add real value in terms of keeping the whole team on track, and helping to adjust priorities when necessary. Drilling into any of these buckets, or any of the specific categories under them, will provide a more granular view of specific tasks and other details. The easier it is to update your marketing roadmap, the more likely you will have a document that is always current.
These timeline-focused roadmaps help keep all of the relevant teams informed about what they need to contribute, and when, at each stage of the product launch. This roadmap gives marketing managers a quick snapshot of all of the digital marketing categories the company is currently investing in, when these investments begin, where they will overlap, etc.
Download your free copy of ProductPlan’s book, Product Roadmaps: Your Guide to Planning and Selling Your Strategy.
This list is a subset of the main lists, containing just those prospects who have opted in and expressed some level of interest. This is extremely important, because the anticipation prepares people for what's coming next. It is also very important to drive social proof to increase mainstream adoption using blogs, videos, interview and other techniques. The net result - initial sales momentum when the doors open and everything finally becomes available.
Then, when they’ve built their roadmap — ideally using roadmap software that outputs an intuitive, visual document — they can use it to share their strategic vision with their teams and other stakeholders before everyone goes off to work on their respective tasks. But this high-level view is a great way to quickly check on the plans’ progress and reassess priorities when necessary.
The marketing manager can also easily update the mix anytime — for example, by simply dropping a new category, “Public Relations,” into the mix, or creating a “Case Studies” subcategory under Content.
You can also uncover major questions and objections that need to be addressed in marketing and selling processes.



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