MS PowerPoint Marketing Plan Presentation Template Software offers a solution to users who want to create a PowerPoint presentation about a strategic marketing plan. MS PowerPoint Marketing Plan Presentation Template Software is backed by a 30-day money back guarantee. In my previous post I mentioned the complexity around developing an omni-channel retail marketing plan and outlined a methodology based on my experience at CrossCap.
First of all the marketing strategy needs to support the year’s business goals which can range from a combination of developing the retail brand, emphasizing a merchandise business, national brands or promotional strategy. Retail marketing departments track and measure several metrics that help determine whether they’re aligned with their strategic goals.
Previous year performance which would include metrics such as traffic, sales, margin, forecast sales, incremental sales and incremental margin are key in determining what worked and what didn’t work during the different campaigns and seasons. They would also try and understand the amount of investment competitors dedicated towards their merchandising categories by reviewing number of print pages, GRPs, online banners, Facebook promotions and Home Page allocation for web & mobile.
Retailers develop models to understand the relationship between investing marketing assets into a business during a certain time and the anticipated return.
Once all the inputs have been assessed and incorporated, the marketing strategy team would outline the goals and define a marketing plan to support the goals.
The marketing calendar defines all the strategic initiatives and tactics that support the plan. The asset allocation plan defines at a high-level how much of each marketing asset will be allocated to a particular business. As a component of the marketing plan, the marketing budget defines the weekly, seasonal and annual investment in marketing for the retailer.
During the annual marketing planning meeting, the marketing strategy team would present the calendar outlining the strategy, seasonal initiatives along with all the defined tactics with their associated weights.
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Use a variety of drawing tools, smart connectors and shape libraries to create flowcharts of complex processes, procedures and information exchange. Process flow diagrams should include the information regarding the connection between various systems. The Services Process Flowchart displays the activities you may need to execute to achieve successful implementation and in-service management of your services program. Flowcharts use special shapes to represent different types of actions or steps in a process. The ability to create Business Process diagrams is provided by the Business Process Diagram solution. Add the next object by clicking on its icon from the RapidDraw arrows that pop up when you bring the mouse cursor over the object. RapidDraw technology and the Action button allows you to create Business Process Diagrams quickly.
There is no one right way to develop a flowchart, but the following guide-lines provide a general structure to follow, whether it's of the overall course navigational process, or at the hand-off phase to the various team members to develop more detailed treatment. Whether you are the sole creator wearing many hats, or one of many on the development team, sharing a common visual language will guide the project through its many iterations and development phases throughout the instructional design process.

TEN RELATED HOW TO's:Basic Flowchart Symbols and MeaningFlowchart Symbols and Meaning - Provides a visual representation of basic flowchart symbols and their proposed use in communicating the structure of a well-developed web site, as well as their correlation in developing on-line instructional projects. Using a Cross-Functional flowchart is a clear way of showing each team member’s responsibilities and how processes get shared or transferred between different teams and departments. Put an initial object from library to a page and use RapidDraw technology clicking on direction arrows to add new objects to the flowchart.
Although there are many symbols that can be used in flowcharts to represent different kinds of steps, accurate flowcharts can be created using very few (e.g. This software makes it possible to quickly develop some of the most common topics a marketing team should address: Communication Strategies, Packaging, Launch Strategies, PR, Market Summary, Product Definition, Competition, Positioning, International Distribution, Success Metrics, Schedule, Advertising, Promotions, Pricing, Distribution, and Vertical Markets.
Today, I would like to focus on Strategic Planning which is the first step within the planning phase of implementing an omni-channel marketing plan. During the strategic planning phase, the marketing strategy team incorporates several different inputs to define the marketing strategy and develop an annual marketing plan that aligns the execution with the strategy.
The execution of the marketing strategy is also constrained by budget and marketing channels that can access the target customer base. Aside from the business focus and merchandise strategy, marketing has several other inputs they need to incorporate while defining their marketing strategy.
Some of these metrics are customer perception, overall impression, brand health, value etc.
At the strategic level, the LY performance data would be reviewed more in the manner of how productive all the space was, and the dollars assigned to each business during a season, or through a campaign.
During the strategic planning phase, retailers review key themes, messages and what merchandise the competitor focused on in a season.
These are macro models that provide a guideline to the CMO, however they do not address certain aspects or changes in the market like emerging marketing channels, trends or socio-economic transformations. This is usually done at a weekly level to demonstrate how much investment is made across different businesses for each week in every marketing channel.
To develop the marketing budget, marketing departments utilize the marketing calendar and asset allocation plan to determine the weights (number of pages, GRPs, etc.) and use historical data from agencies or that they have previously compiled to forecast their marketing budget. They would then present the asset allocation plan highlighting the space allocated to each and every business for the different seasons and the approximate investment and percent of the marketing budget dedicated to the businesses.The marketing plan at the annual level goes through multiple changes but is finalized and committed to prior to the beginning of the next fiscal year. There are many ways to make money in the world and there are many people out there trying to get you to do things that they can’t even proves works for them! Starting today I am putting together a group of like-minded on and offline marketers who like residual income by following a simple proven system.
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The main reason of using process flowchart is to show the relation between major parts of the system. Sometimes called: Process diagram, process flowchart, process flow map or process map, process flow document or process flow documentation, process flow model or process design model, process flow analysis chart or process flow analysis map model, process document or process documentation. Define and document basic work and data flows, financial, production and quality management processes to increase efficiency of you business.
Steps in a process are shown with symbolic shapes, and the flow of the process is indicated with arrows connecting the symbols. These activities are intended as guides for consideration as you plan your services program.
Open the ConceptDraw Solution Browser, select the Business Process Diagram solution and click “Install”. To open the menu select an object and click the action button button in the upper right corner of the object. Our focus for this discussion is the 1-year strategic plan and specifically the marketing strategy aspect. They help retailers define their goals, track and consistently measure themselves against their competition. Marketing teams run multiple scenarios by dividing the investment over time and across several categories to demonstrate how the budget can be optimally spread over time and shared across the categories. The marketing plan is an output of the strategic planning phase and is composed of three major components.
For example an asset allocation plan will identify how many pages are assigned to a specific merchandise business during a week’s circular, how much of the website Home Page is dedicated to that business, how many GRPs that business will be allocated for their TV spots and also how much of the store feature space (end caps, or entrance area) will be dedicated to the business.
For example if a 30 sec TV spot on National TV running during prime-time on week 23 with 250 GRPs costs $1M, this would be taken as the estimated cost for a planned TV spot. Once the marketing strategy plan is committed, the next step is to develop a category plan which is typically performed at a seasonal level. It allows to schedule a voluntary number of projects in a single Workspace document and lets easily share tasks and resources among them. This simple proven method has made our company we are partnered with $100 Million dollars in it’s 1st year! On pace to be the 6th $Billion company in history to make that much in 5 years in business!

Process flowchart or PFD does not include minor parts or components of the system like piping ratings or piping systems.
Create process flowcharts, process flow Models, data flow diagrams, basic Flowcharts, IDEF0 flowcharts and SDL diagrams and a lot more with a perfect business flowchart tool ConceptDraw.
Computer programmers popularized flowcharts in the 1960's, using them to map the logic of programs. They are structured for a services program in which the prime services contractor will provide all human resources, ancillary equipment, and all space and facility modifications. ConceptDraw PRO is a perfect process flowchart software with rich flow chart templates and flow chart symbols you can create professional flow charts quickly and easily.
The general concept is an approach of a depicting how occurs input in a system, further processes and what runs out. Here are some guidelines which can be used to ease the process of understanding the system and its flow.
You may fill in the content with your own material using the template as a creative guide or use this complete template as a launching point to improvise your group presentation.
The Chief Marketing Officer needs to consider several factors before defining a marketing strategy for a single year. Based on historical performance of these measurements, marketing teams tweak their strategy to try and achieve their goals.
Tactics are specific advertising instances that are defined by the type of channel (In-store, Print, Broadcast or Digital), and a duration. This information can then be rolled up by business for the month, season, quarter and year. A similar approach for estimating other marketing channels and for each and every vehicle planned is performed until the overall budget is compiled.
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Text me 305-244-5292 I will set up a video conference either Skype or Zoom chat with you face to face. Nowadays with the advent of computers and new technology, we tend to use computerized process flow diagrams.
In quality improvement work, flowcharts are particularly useful for displaying how a process currently functions or could ideally function. Since this template offers a complete solution for a standard marketing strategy you can add or remove a small amount of content in PowerPoint to meet your precise needs. A marketing calendar defines the span for each and every tactic for example a BTS Circular will span one week, while the TV spot may air over 3 weeks. The asset allocation plan is a manifestation of the retailer’s commitment to the merchandise business and their merchandise strategy.
This information is then rolled-up to outline the weekly, seasonal, quarter and annual budgets. In old computer era, we used to draw process flow diagrams with the help of supporting software manually but now we have many process simulators that automatically create process flow diagrams. Flowcharts can help you see whether the steps of a process are logical, uncover problems or miscommunications, define the boundaries of a process, and develop a common base of knowledge about a process. This is to ensure leased capabilities are supported adequately and can achieve specified availability requirements. The calendar portrays the strategic initiative’s theme and outlines the tactic theme and weight which is defined in terms of media investment (for example 250 GRPs, 24 page Circular, 3 million contact Email send list etc.) This way the marketing calendar communicates, shares and aligns marketing, merchandising and operations about the marketing deployed to support the business goals. Just as a retailer would plan their asset allocation, they can also analyze a competitor’s asset allocation by reviewing how much ad space was allocated to their competitor’s businesses. We can also make use of the Computer Aided Design (CAD) technology or flow chart software to enhance our process flow diagram skills. Flowcharting a process often brings to light redundancies, delays, dead ends, and indirect paths that would otherwise remain unnoticed or ignored. Marketing calendars also incorporate KPIs such as LY Sales and Forecasts to demonstrate alignment between projected revenue and marketing investment. But flowcharts don't work if they aren't accurate, if team members are afraid to describe what actually happens, or if the team is too far removed from the actual workings of the process. After PERT chart was constructed user can discover the shortest possible duration for entire project timescale. The project timeline is the longest chain that might be taken with connected tasks on the PERT Diagram. At a project timeline can be independent tasks that not linked with main sequence they are called parallel tasks. PERT diagram is more suitable for Critical Path Analysis than Gantt chart for the reason that it undoubtedly better determine task dependencies.

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