Speak to any prospective entrepreneur and even existing business owners and most of them will tell you that the concept of ‘marketing’ and monitoring the effectiveness of a marketing programme is of paramount importance in their endeavours to ensure a sustainable and profitable business. It is vital to understand that implementation has two dimensions: organising and executing. Step 1: Ensure that all your marketing initiatives, activities and programmes are goal and objective directed.
Step 2: You need to allocate a time frame for completion to achieving each objective and goal. Lead by example and convey your marketing message clearly so as to ensure all employees have an unwavering commitment and buy-in. Prior to establishing the company in 2006, Thommie worked for a number of multi-national companies based in South Africa, Africa and the United Kingdom. What is the use of having a business if none of your potential customers even know you exist?

Your expectations of them need to be clearly communicated to ensure that they fully understand what is expected of them and how their individual actions will contribute towards the overall success of the marketing plan. As business owner, the overall responsibility for the successful implementation of the marketing plan resides with you.
Thommie is a regular contributor to Entrepreneur Magazine and is a regular guest speaker at many high profile business events and conferences. We need styles that are quick and easy to maintain without having to wake up at the break of dawn every morning to get it right.
Moreover, what is the use of having a well-conceived marketing plan if it is not implemented effectively with the primary aim of achieving measurable results? You should be aggressive but reasonable with you time allocation and ensure that quality is achieved at all times.
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Even the most well-researched, well-written marketing plan is just a pile of paper if it isn’t implemented into action.
As cited by Kotler (1997), marketing plan implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the marketing plan’s stated objectives.
A marketing plan is most certainly not a document you create once and store in your bottom drawer.
It’s a living blueprint that you should develop, tweak and revise as your business grows and changes.

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