The ultimate in convenience AND organization, the Online Marketing Content Planner is a down-loadable electronic calendar for creating your annual email, blog, video, and social media publishing schedule for the year. This easy-to-use, totally customizable content and message planner functions like an editorial calendar (see image above) for your online marketing messages and content. It is your central hub for brainstorming and recording the publication dates and topics of your articles, videos, announcements and status updates distributed and sent through your newsletter, email marketing, blog, YouTube, Facebook, Twitter and more.  Don’t be without it this year and in years to come! Align your messaging across different online channels – email, social media, YouTube, and more – are you being consistent and authentic? Wouldn’t it be great to get a helping hand creating your annual message plan right along with the perfect tool to do it? Join the Email CommunitySign up for email and get new blog posts, breaking industry news, event discounts, the latest free email tools and more!
If only there was a super-duper easy way of staying on track of our marketing activity both online and offline… well there is.
You can download a copy of the Maid In Business Social Media marketing and Marketing planner, at the bottom of this post, free of charge, to use in your own cleaning business. Let’s walk through the sections of the social media marketing and marketing planner, so that it will all make perfect sense when you come to complete your own planner.
Hard Marketing – Leaflets drops, networking events, exhibitions, newspaper ad, PR campaign etc. Call To Actions – What is it you want people to do when they read your post, watch your video, see your leaflet?
Social Media Focus – Plan what you will use each of your best social media platforms for – how will they aid your business and achieve your call to action? This entry was posted in Business Advice, Business Strategy, Cleaning Services, General Business, Maid In Business Blog, Marketing, Social Media by Kelly Ward. Plan national activity for a given period, month, quarter, special event and track the actual marketing undertaken, proposed reach and conversion from enquiry to sale. Set local activity for the retailer to choose from a menu, monitor results, gather evidence and approve plans. The aim of our Marketing Planner is to promote positive marketing activities and grow enquiries through brand development rather than short-term sales promotions.
When it is run alongside our sales forecasting, activity and lead management applications some invaluable analysis can be sort. Product pages are absolutely key pages on an e-commerce site – these are the pages that can actually generate meaningful profit.
A central factor in improving a product pages performance in natural search is the number of quality links to a product page (it’s quality not quantity that counts), and the frequency that a product page is shared by influential folks in your marketplace. So, at this stage you should have (a) a list of product pages (or types of product pages) you ‘d like to perform better, and (b) a sense of how well these product pages are doing at attracting links.
Experian Hitwise is a particularly useful tool for competitor analysis, enabling the creation of natural search bench-marking reports placing your site in context with your competitors, but also allowing the examination of the kinds of natural search terms the site is attracting. Majestic SEO offers a subscription service whereby you can (for a relatively small monthly fee) examine the link patterns back to your competitors. Using a tool such as Social Crawlytics you can also examine how your competitors share their product pages.
Look at your competitors product pages, particularly those that appear to be attracting significantly more quality links than your own (hence performing better on search engines). By now, you should have identified a set of products you wish to focus on, a sense as to their recent level of performance, a sense as to how your competitors are performing, and an idea as to how they are generating that performance.

The question that still needs answering though, is ….what changes should you make to your product pages? We come back to the same question: how can you stand-out, and how can you achieve this, regularly and cost-effectively? What we all ideally want is a process that you can follow that allows you to regularly and cost-effectively create compelling, interesting and unique content that naturally makes people link and share. To work out what such a process might look like, we like to examine what is actually achievable with what you have. What emerges from such discussions, together with the analysis and research we’ve identified above, is an agreed plan to run various projects on selected product pages, and carefully measure the impact.
Lets take a Year Planner, an Exacompta Perpetual Year Planner Magnetic Drywipe with Full Accessory Kit to be precise.
Or, run a survey asking people why they love their white board, and display peoples responses.
So you feel you should have done something extra this past Christmas and New Year, but had no idea where to begin? Running a successful seasonal email marketing campaign is all about common sense and planning in advance. We have booked our calendars and waiting for you to shower some tempting deals on us Go On and make the most out of these marketing opportunities. The Marketing Planner is the module for efficient marketing management in the Marketing Efficiency Cloud. Perfect for teamwork thanks to flexible rights and rolesThe Marketing Planner is web-based and provides access to all of the relevant information for all of your stakeholders regardless of location. A comprehensive overview thanks to a centralized planning structureThe use of a centralized campaign structure makes it easy to integrate your time and budget planning. Full control over your costs thanks to fully integrated budget dataAll the latest budget data is fully integrated into your marketing plan and can be stored in a number of different currencies.
Measuring success with individually definable KPIsUniversal and individually definable KPIs provide you with reliable information about the success of your campaigns and marketing ROI.
Put your headings in here, or your topics, so that come writing day you are not scratching you head! It will also help when policing marketing standards and brand values - the evidence gathered is actual marketing material not proofs. Using a tool such as Majestic SEO (some data is free for your own site), it is possible to identify link patterns back to particular sections or sets of your own product pages (we do have some tools to help with this), thereby identifying where people are linking to and how. The downsides of Experian Hitwise are that it is expensive and doesn’t provide data for all geographical areas. This is usually very affordable, and well worth doing, simply to see how competitors product pages are doing in attracting links, where they attracting links to, and which sites are linking to your competitors.
Many e-commerce sites do the same thing, sell the same products, have similar user experiences.
If yes, then you were standing on the threshold of the vast and tricky opportunity called “seasonal marketing”. For any seasonal or holiday opportunity you want to cash in on, you need to begin planning and preparing at least 2 months in advance. So, here is one little effort by Team Octane for all those who are still missing on the upcoming marketing opportunities in 2012. It marks the starting point for planning and budgeting your marketing activities and putting them into action - on every classic and digital channel.

In practice: one database as the central element in planning and budgeting all of your activities. The level of detail in the plan can be adjusted to meet any needs, with tasks and activities in clearly arranged time bars. Any relevant budget information, including the planned, actual and remaining budget or material development funds, are managed and displayed centrally, while related information such as invoices and cost estimates can be connected to each other.
Generate concise reports and evaluations at the push of a button, based on the latest available data.
It will keep you focused to concentrate on a quarter at a time and it will also help you spot mistakes or areas that are not working for you and your businesses much quicker. With that in mind (clearly products are not people), how can we create product pages whereby visitors naturally really want to link to and share a particular product page? We believe that the only true way of finding out what actually engages with your customers is to try things out.
This is clearly stated in Googles Webmaster Guidelines that this practice shouldn’t be used to gain links.
And yes, they’d probably measure that signal by examining how people refer to the product. Besides accounting record keeping and generating financial data for your stakeholders, you always need to analyze data. This little effort is definitely going to create huge difference: help you define clear dates and objectives for your campaigns throughout the year and enable your marketing campaigns in 2012 deliver some exceptional success.
The Marketing Planner provides central and transparent access to all of your information for all of your stakeholders.
The flexible rights and roles concept means even large organizations can define team-specific areas and choose exactly who has got access to what data.
One click of the mouse lets you switch between the calendar and budget view, and between your activity schedule and financial planning. The Marketing Planner also makes it easy to tailor fully customizable table-based reports to your needs, such as an activity overview sorted by target group. It is a meticulous task and the finance team of the business spends a lot of time doing that.
It’s never too late, 2012 has just started and has got so many occasions for you to leverage from seasonal marketing.
Once you start doing this, you’ll realize there was more work than you could have imagined, and you’d thank your stars for starting out early. So quick repeated and carefully measured experiments can provide really powerful and helpful insight.
Now keep track of all your marketing expenditures, relevant sales and decide where your money deserves to go. It is easily customizable in Excel and you can add or remove any fields from the excel spreadsheet.

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