Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. Get the opportunity to grow your influence by giving your products or services prime exposure with Performance Magazine. Oftentimes, maybe due to the fact that increasing pressure is put on marketers to show in numbers the results of their actions and the budget they consume, companies strive too much to measure their marketing performance and forget or find it hard to actually manage it.
Some of the most common barriers in the measurement and management process are the poor ability to create alignment with other functional areas (especially sales and finance), the low commitment from top-management and resistance to change. In such a context, a solution would be that of putting a greater emphasis on the process of actually managing performance, in the sense of properly planning, implementing and coordinating and only afterwards measuring and evaluating results. It can be seen that measuring results is only one of the stages in the process, and that aspects such as planning (with contributions from other departments, such as the above mentioned sales and finance) or decision-making are at least as important as measuring and that all these stages are related. Strategic control, in the shape of marketing audits, marketing excellence or marketing ethics and social responsibility assessments. PERFORMANCE MAGAZINE’s editorial team is open to receiving submissions of original editorials or articles.
The key to good organising, planning and controlling in global marketing is to create a flexible structure or framework which enables organisations to respond to relevant differences in the markets in which they operate, but, at the same time, delineates relationships clearly between parts and personnel of the company. The chapter starts with an examination of the evolution of global organisational development and then briefly describes some of the different types of organisational form and their advantages and disadvantages. As constantly stated in this text, production and marketing systems, whether they be food commodities, inputs or whatever, are interdependent. Most agricultural products and commodity systems exhibit widely different organisational characteristics between countries.
The form of appropriate organisation depends on a number of factors including company goals, size of business, the number of markets operated in, the level of involvement in the market, international experience, the nature of the product, the width and range of the product line, the nature of the marketing task and the risk involved. Depending on the factors described above organisational development usually starts with dependence on outsiders, for example horticultural produce is usually handled by overseas agents who have their own exporting organisation or by a local network of services like cool store owners, freight forwarders and so on.
As the organisation continues to evolve, the international division may be replaced by a variety of structures like a geographical, product, function or strategic business unit approach. SBUs are defined as a group of products or technologies that serve an identified market and compete with identified competitors. It is likely to be quite a while before less developed countries have developed a number of the organisational forms described above.
Planning involves where the organisation would like to be and how to get there, which involves goal setting and strategy determination.
Environmental obstacles disallow standardisation; for example lack of refrigerated transport in developing countries. Decentralised plans take into account the subtleties of local conditions; however they are usually very costly and resource consuming. In this approach headquarters devises branch policy and a strategic framework, and subsidiaries interpret these under local conditions, for example Nestlè.
In many cases LDCs have found it difficult to make real international inroads often because they lack the information required. In marketing planning, ultimately, the decision on the type of plan rests entirely on the size of the task, type of task and competence to achieve the task.
Factors like distance, culture, language and practices create barriers to effective control.
Plans are the prerequisite to control, yet these are developed in the midst of uncertain forces both internal and external to the firm. In well developed international operations headquarters may seek to achieve control over subsidiaries by three types of mechanism - data management mechanisms, merge mechanisms, which shift emphasis from subsidiary to global performance, and conflict resolution mechanisms that resolve conflicts triggered by necessary trade-offs. The method of export control in many less developed countries takes the form of direct organisation by government. Other measures of performance include share of market, image, position or corporate acceptance. When staff are transferred from market to market, they often take their standards of performance with them and these can be assessed. This brief note concentrates on export licensing in Malawi, the coverage of the licensing and the reasons for its existence. In this country the main legal instrument for the licensing of both export and import trade is the Control of Goods Act (Chapter 18:08 of the Laws of Malawi) and the subsidiary regulations made thereunder. The products covered in export licensing are fewer than those which are subject to import licensing.
For the traditional exports which fall within the group of foodstuffs, the most important reason for licensing Is the consideration to ensure food security The striving for self-sufficiency in food supplies requires not only the promotion and expansion of production but also the maintenance of certain levels of supplies.
While Government would like to promote exports and hence would like to see no hindrances to export trade, occasionally need arises for controlling and influencing the direction both of imports and exports.
A number of goods which are of strategic importance and on which the country spends a lot of foreign exchange could easily be re-exported by some businessmen, leaving the country with shortages of supply of the goods. There is, of course, the argument that re-exports could bring in a net inflow of foreign exchange. This applies to metals and atomic energy materials of Strategic value and used in the production of arms, ammunition and implements of war.
For some products, export licensing, to a considerable extent, also assists in checking the wanton depletion of the base resources. Much of the preceding discussion covers more sophisticated forms of international control, except budgeting which is applicable to all types of exporting or global marketing. In every marketing plan there must be provision for organising, implementing and controlling marketing organisations. Depending on the size of the export or global operations a decision has to be made on the type of organisation, whether it be area, product, function or matrix based; on what type of marketing plan, be it standardised or decentralised and on what method of control to install. Xavia, a Sub-Saharan Africa country, enjoys a moderate climate with one rainy season from November to March.
In other countries, South America is serving the North American continent well, with its close proximity and political advantage. Produce is mainly sold in the European Union, particularly UK, Holland and Germany, where agents handle most of the business to date.
Elsewhere in Africa, Zambia, Tanzania and Uganda are beginning to get their horticultural production organised and geared for a massive export drive to traditional consumption areas, i.e.
Given the information above and the following, devise a comprehensive export strategy for the Xavia horticultural industry for 1994 - 1996. Whilst it is dangerous to over-generalise about the European market, trends and tastes differ in the developed markets of Europe.
In addition there is the beginnings of a movement for better flavoured product and crops produced by 'self-sustainable' agriculture.
The more important aspects are the consumers' and the retailers' increased concern about health and hygiene with implications for pesticides and packhouse facilities.
Every year the technology of sea-freight improves, making possible cheaper transport for an ever wider range of crops. The projections below have been based on our knowledge of the total European market; the future growth potential of each product is likely to have competition from other suppliers. Mange -tout: Continued growth in the market in the UK, France, with potential in Belgium and to a lesser extent Switzerland from its current estimated size in Western Europe of 6,000 tonnes and value of $27 million of which perhaps 1,900 tonnes comes from the region.
Baby corn: This is mainly a British product with total sales in Western Europe guessed at less than 1,000 tonnes.
Citrus: Around 9000 tonnes of navel oranges are imported from Zimbabwe into the EU, mainly via Belgium (89%). Legumes such as runner beans, flat beans, even peas and broad beans for off- season supply. It is difficult to see how crops like courgettes (except baby sizes), aubergines, melons and sweet corn will cover current air freight rates. Chrysanthemums: The relative high weight of chrysanthemums will not make this product especially profitable, and the growth will be less spectacular than the other products. Other cut-flower crops: Sales of all other flowers are expanding throughout Europe and expected to continue to increase as consumers become more sophisticated in their flower buying and keen for variety from the main items. Canned products: sales of canned pineapples will remain at $16 million, with perhaps a further $2 million in other sales. Generally the sales of canned products have been in decline across Europe as consumers turn towards better methods of food preservation. The dominant product is dried onions but the sale of all dried vegetables is in decline as soup consumption is Western Europe is falling.
Home freezers and microwave ovens have resulted in increased sales in frozen vegetable products. With increased sales of all types of convenience foods, some exporters developed semi-prepared vegetable products, i.e.
The European market for dried flowers is currently worth $70 million a year and is currently expanding at 15% per annum. The typical flow patterns for horticultural exports into the EU from the region are set out below. The majority of the produce imported will be routed by importers and end up for sale in supermarkets, possibly via a pre-packer. The vast majority of Zimbabwean flowers and over half Kenya's are sold via Dutch importers who put about 90% of their imports through the Auction markets.
In the UK, sales are increasing by over 20% which reflects the sudden interest of supermarkets in cut flowers. The marketing planning cycle; Analyse, Planning, Implementation and Control (APIC) is a model used to visually illustrate the 4 stages of planning within a marketing environment. However, in both cases, annual reviews of the audit, analysis and planning stages are typical in most market orientated companies that have the resources to do this. TestimonialsRolls-Royce PLCMichael Isherwood, Engineering Data & Document Programme Lead, Rolls-Royce PLCStudiowide provided a professional and supportive approach in the development of key cultural change posters promoting knowledge management at Rolls-Royce Plc. Marketing control is the procedure of measuring and evaluating results of marketing strategies and plans, and taking right action to ensure that marketing objectives are attained. Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary. There are no prescriptive solutions to the questions of what is the most appropriate organisational structure, planning framework and form of agricultural control. The next section considers why planning is necessary in global marketing and reviews standardised, decentralised and interactive planning types. As such the activities and economic entities within the network of exchange relationships and any other coordinating mechanisms are complex. Different governments have different programmes, horizontal and vertical structural elements can vary, as can terms of access, competitive conditions, parallel marketing channels and the types of contractual and ownership integration. For Israeli fresh produce to arrive on a UK's family table within 48 hours or less is quite remarkable, but a complex operation. These primarily relate to costs associated with buying, selling and transferring ownership of goods and services, and are very wide ranging. The area organisational form is used by highly orientated organisations with stable products. In many ways an SBU is not part of a formal structure but represents a process or system overlay for the purpose of developing a business strategy. The important thing is to keep an arrangement which allows the company to grow, control and manage its destiny. Exporting and licensing give minimum country involvement but joint ventures involve more in-country activity and give a greater degree of integration and control. In exporting flowers, say, to Europe, Zimbabwe would be well advised, with the small quantities involved, to leave the task to those experts in Holland and Germany whose knowledge and competence is far superior.
Yet without control over international operations, the degree to which they have or have not been successful cannot be judged.
Basically control involves the establishment of standards of performance, measuring performance against standards and correcting deviations from standards and plans. The budget spells out the objectives and necessary expenditures to achieve these objectives. The instruments of control and the Intensity of application of these Instruments vary from country to country, depending on what happens to be the principal reason for their Institution. For reasons of self interest, import licensing is generally more pervasive than export licensing. The administration of the Act falls primarily under the jurisdiction of the Ministry of Trade and Industry. Of the products which are listed as licensable under the Control of Goods Act, the commonest are the traditional agricultural export commodities, some of which are amongst the country's staple foodstuffs. Mostly by acts of governments, perfect competition is not allowed to flourish in the world economy. With regard to the estimates as to what are adequate quantities of the different varieties of produce required by the domestic market, ADMARC plays the central role of advising Government on this. Examples of this are, the dhall industry (using various types of pulses), cooking oil industry (using groundnuts, sun-flower and cotton seeds), and the Malawi Iron and Steel Corporation (MISCOR) (using scrap metals) - although, as pointed out earlier on, the licensing of scrap metal exports was decontrolled.


The controlling and direction of import and export trade is done for political considerations (c.f.
However, such an advantage on products like petroleum products hardly outweighs the disadvantages of disruption of supply to local users, including productive establishments. The instrument of export licensing in this connection is really for checking the potential rather than for controlling what is obtained in the current situation. The export items involved here include wild animals, wild animal trophies, and crocodile skins. Audits have a wide focus, are independently carried out, are systematic and conducted periodically. As stated earlier, many less developed countries have export controls imposed by governments. This is particularly important when marketing globally, due to the many possible pitfalls which can occur, described in the preceding chapters.
What are the advantages and disadvantages of area, product, function and matrix based organisational structures in global marketing? Nature has endowed it with a good typography, soils and rivers but it is prone to drought in particularly poor rainy seasons. Australia has its own well developed industry, as do the Asian tigers, Malaysia, Thailand and South Korea. In some products it will supply the Western European markets with horticultural crops and in particular in processed products.
We are expecting to see a greater proportion of mangoes, pawpaw and even sweetcorn being sea-freighted over the next 5 years.
The total EU import market has remained static at about 32,000 tonnes but Kenya has succeeded in increasing its share of the market from about 20% in 1985 to nearly 40% in 1989.
Keener competition from Nigeria will inhibit the region fully exploiting the growth in this product demand.
The product is expected to transfer slowly onto the continent, probably starting in France. Although some growth of sales to indigenous populations are at higher prices, the demand from immigrant populations is expected to decline as the newer generations lose commitment to traditional meals. A very high priced and seasonal product which is increasingly popular (15% growth per year)and with additional sales potential in Eastern Europe.
Expect Kenya's market share to fall from about 2000 tonnes or 2%, unless sea freight to France can be successfully carried out. The major market is for sea freighted product, with growth potential in Southern Europe, i.e.
The Middle East market, however, offers good potential and an expanding market which Kenya is already accessing.
Kenya's production continues to expand and new projects expected in Zimbabwe and Uganda, while the major off-season supplier Israel is in decline. Expect to see rose projects in production in Kenya at 20 ha, Zimbabwe 80 ha, Zambia 7 ha and Malawi 3 ha. Expect to see diversification to standard carnations and increased exports maintaining 7% p.a.
This anticipates an increase in the value of exports of 10% per annum for fresh produce and flowers. The canned pineapples operations in Kenya are not located for optimum pineapple production and are competing against the dominant producers in South East Asia. It is unknown why no major frozen vegetable factory has been established in the developing world.
Unfortunately, the market is relatively small and the product very low priced for an extremely labour intensive crop. Most of this material (about 70%) is exported out of Holland to other European markets, but particularly Germany, where it is sold by Wholesalers to Florists.
Specialist importers supply the wholesale trade, which is mainly centred around the Rungis market in Paris.
Sales are made to them by major importing companies, many of whom will make up bouquets, using flower mixes sourced from different countries according to price. This also includes communications and delivery of activities which are derived from media plans. This minor tweaking and adaption of the planning cycle continues and is an ongoing process. Studiowide used their experience to translate very difficult theories, concepts and ideas, into a range of hard hitting and powerful message in the form of posters.
Our energy, excitement and passion comes from helping organisations succeed in this hyper-connected world. Operating control involves verifying ongoing performance against annual plan and taking right action when necessary. Marketing audit is a, systematic, independent, comprehensive and periodic examination of a company's environment, strategies, objectives and activities to find out problem areas and opportunities. The marketing plan covers all main marketing areas of a business, and not only trouble spots.
If done accurately, the audit is usually conducted by an objective and experienced outside party who is free of the marketing department.
Our experts are helping students in their studies and they offer instant tutoring assistance giving their best practiced knowledge and spreading their world class education services through e-Learning program. A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts.
If an objective states where you want to be and the plan sets out a road map to your destination, then control tells you if you are on the right route or if you have arrived at your destination.
One thing is clear though -organisations can only work effectively if structure is defined, standards of performance are designed and communicated, and the control framework is fair, clear to all and agreeable. The chapter ends with an overview of the different types of control methods and a case study which serves as an example of global marketing control. Because of this, analysts usually look at the activities of organisation, coordination and performance evaluation within a subsystem or single commodity. Vertical coordination, harmonising all the vested production, marketing, exchange interfaces and value added stages is a challenge.
These costs include information, negotiating contracts, the actual costs of transferring goods, services, money and ownership rights, costs of monitoring trade conditions and enforcing trading terms and conditions. This is exemplified by Oserian and Sulmac flowers of Kenya, who in turn are part of multinationals. Matrix organisations are the most sophisticated form of organisation and bring together four competencies -geographic knowledge, product knowledge and know-how, functional competence in such fields as finance, production and marketing, and a knowledge of the customer (figure 13.4) industry and its needs. In international marketing the ability to control is disturbed by the distance, culture, political and other factors.
To a considerable extent, tariffs and procedures and documentation on imports and exports also do play a controlling role. However, occasionally and on specific products, the Ministry consults with other Institutions, like the Agricultural Development and Marketing Corporation (ADMARC) and the Ministry Of Agriculture when considering applications for export licences. Controls on imports and exports in Malawi were imposed for reasons that the world markets could hardly do certain things which the country would like. It is for this reason that, on considering applications for permits to export the produce, the Ministry consults with that Corporation. The mineral products, metals and energy materials which are listed in the Control of Goods Act as licensable include items like uranium, beryllium, lithium and cobalt. To be successful audits have to have objectives, data, sources of data and a time span and reporting format. Typically, it has a commercial farming sector and a small scale farming sector, the latter having farms in the region of 2 hectares in size. Over the same period, exports have grown from virtually zero to some 12,000 tonnes with a value of X$ 80 million.
It will also, in the longer term, open out new markets and expand demand, provided that their economies can develop.
We expect that producers will be reluctant to grow it as it is difficult to see how it can be grown profitably. Total market is currently about 9,000 tonnes and worth around $25 million, of which 70% comes from the region. It is a crop quite capable of production being manipulated to harvest all year round (AYR).
Firstly, wrinkled skin when ripe is viewed as unappetising by consumers, and secondly, good shelf life means it could be sea freighted if a volume market develops. Reports are coming in that canned French beans operations have started and look likely to be successful. Its location is viewed as excellent because of the potential for all the year round supply.
Zimbabwe, with her skills in floriculture and the crop drying technology used for tobacco, should be able to develop a portion of this trade for herself. Sulmac, of Kenya, own their own marketing company in Germany (a joint venture with Florimex) which facilitates direct sales into this important market. This  includes results of the audit and analysis activities along with marketing objectives, marketing strategy and overall tactical plans – these activities are synchronised with the overall corporate mission, strategies and objectives.
These posters perfectly embodied both the projects needs and adhere to the Roll-Royce branding and communication policies. The chapter does not consider the detail of control in global operations, this being left to any standard marketing text. But this approach has drawbacks because the distinctions between traditional commodity systems are breaking down.
In order to make the process flow smoothly, information is vital as well as an understanding of all definitions and permissible behaviours of the participants.
Most organisations deal through agents or other merchanting houses which have their own organisation.
Eventually, the organisation grows in complexity and extent of operations, which then gives rise to an International Division structure, with its own personnel. Management's task in a matrix organisation is to bring together all the above perspectives and skills to achieve particular objective(s). Such criteria include market size, market accessibility (market or commercial economies), stage of market development, prospects for growth, and promise for future growth and development. Problems of international comparison inevitably occur like how does one plan in an environment where exchange rates fluctuate quite often during the budget period.
Furthermore, In the case of tobacco exports, the control is relegated principally to the Tobacco Control Commission.
Since the institution of the Control of Goods Act, the list of licensable Items has been reviewed only very occasionally.
But, in a country where aggregate imports have usually been more than aggregate exports, it does not appear obvious that there could be any reason for licensing exports or for controlling export operations.
The common practice that has evolved is that, prior to the Ministry's consideration of the requests for permits, the requests and application forms are referred to ADMARC for the latter's advice. Audits can cover the environment, strategy, organisation, system, productivity and functions.
Describe the factors which have to be considered when deciding on the form of marketing control in international operations. Most of the exports are sourced from the commercial sector, but a number of schemes are being implemented in the small scale sector to increase the involvement of this large sector of the farming community. The Middle East offers a distinct market, especially in fresh fruit and vegetables, but transport is a problem, there being only 10 cargo aircraft flights per week, with connections to major destinations.
Southern and Eastern Africa air freight rates are higher than potential competitors in West Africa and the Caribbean.
Sales in Eastern Europe expected to expand but the commodity will remain very price competitive. Sales will increase very significantly but prices will fall to 25 cents a stem with production on around 110 ha.
Field grown flowers like Ammi Majus will move from Zimbabwe to new production sites within the region. Another example is the sale of peeled and sliced pineapple sections treated with a natural bactericide (eg. The demand for paprika oleoresin (the market for the extracted colour component for dried paprika oleoresin has been expanding with the increased demand for natural colorants in developed countries). Agents working on behalf of the non-EU exporter are often used to provide market feed back. Please thank your team for a great job and tell them their work will be cascaded throughout Rolls-Royce, in the UK, US, Germany, India and various Nordic countries.A1 CBISS LtdKevin Priest.
In fact, modern marketing thought is that formal structure is just not the order of the day. Most failures to vertically coordinate will probably reveal themselves in resource misallocations, technical inefficiencies and other risks.


Flowers and vegetables, exported from Eastern and Southern Africa, are generally sold through agents, auction systems or distributors in the country of destination.
The next stage of evolution is the development of regional headquarters or regional management centres.
Matrix structures require a fundamental change in management behaviour, organisational culture and technical systems. Similarly, the administrative and day-to-day regulation of exports of bulk tea and coffee is largely done by the Trade Associations of those product groups - the Tea Association of Malawi and the Coffee Association of Malawi. The latest review was made in 1988 when items like scrap metals and cement were removed from the list of licensable exports. Unfortunately, as in any attempt to gather global data, all the pitfalls of politics, culture, and language differences arise. Within international trade, increased sales are found amongst the more minor products such as dried green beans, aubergines, courgettes and chives, and premium prices are paid for good quality, well coloured products like red peppers and green cabbage. Very often projects fail because they are budgeted on high prices rather than using a low working average in the initial study.
If corrective action is taken, an investigation will also need to be undertaken to establish precisely why the difference occurred. Because of this relative lack of sophistication this chapter will concentrate only briefly on the various forms of organisation. The list of exports subject to licensing under the above quoted Act and the regulations made under it, is reproduced in the Memorandum for the information of Importers and Exporters. In the medium term only East Germans are expected to influence total European demand significantly. The market for fine and extra fine beans will grow, particularly in the UK supermarket trade which is currently very strong on legumes.
Sea freighting pineapples is not a highly profitable export business with narrow margins and the need for economies of scale. Micro-biological standards are becoming more stringent amongst buyers and the German market is particularly fussy about sulphur levels. A1 CBISS LtdI would like to take this opportunity to recommend Studiowide for their marketing services. Many organisations make the mistake of setting a structure first, long before they have decided on a strategy. The mission of a competence centre is to formulate a global business strategy for a new business.
The Western European market stands at about 250,000 tonnes and will expand at about 5% per annum. From day one, I have found the whole team to be very friendly, approachable and always available for telephone or face to face support.
Not only do the bananas ripen on the voyage over to the UK from the West Indies, but they are specially treated so that they ripen at the exact time when required. Studiowide are extremely knowledgeable in their field and have fresh ideas - this has helped us drive our marketing activities.
In evaluating agricultural performance a large number of indicators and norms are utilised.
The project was a very creative and constructive one and we wish to express our appreciation for a professional experience whilst working with Studiowide. Most work has centered around operational and allocative efficiencies as well as longer term development patterns and the environmental and the economic impact of commodity systems. The new rapid curing technology is producing a product of the highest standard and sales are being made to the world's major buyers. The team took us through the whole process from storyboard and content, to flow and animation in a fun yet structured way and were very flexible in making changes along the way.
But the analysis cannot stop there, as agricultural marketing involves marketing, so the quality of marketing sources should also be assessed, and put into quantitative forms. Studiowide also produced the videos in different languages which have now gone on to be used throughout our regions.
We will be collaborating with Studiowide in the future and certainly recommend them for their ability to listen, adapt and quickly turn around new ideas.Hawco LtdTom Mitchener, Marketing Manager, Hawco LtdAs a major supplier of technical products to the refrigeration, air conditioning, heating, electrical and control sectors, partnering with a marketing agency that understood our business was imperative. With tens-of-thousands of products and thousands of customers it is comforting to know that when called-upon, Studiowide can provide the right support.
From social media and design to SEO and multi-channel communication strategies, Studiowide consistently surpass our expectations and deliver successful campaigns that maximize our ROI. I would definitely recommend to others.Citizens Advice KnowlseySean Coman, Communications OfficerStudiowide designed, produced and helped promote our new website which was set up to bring together the advice services of Knowsley in one, easy to use website. They were very useful for generating ideas and brought a lot of professionalism to the project to ensure the quality was as high as possible. We utilised Studiowides variety of skill sets available by getting them to design our brand identity, our website and even our posters and leaflets. There was never a problem getting in contact with the team and they were always happy to help – even went above and beyond to deliver the service. Studiowide played a key role in this project by supporting Lufthansa with the design and development of a computer based training platform. This platform was used as a key tool in bringing this new standard operating system to each site across Europe. We had a short timescale and our communications were via mail and telephone calls in order to save travel costs as we are based in Germany. Studiowide understood our objectives and created a cartoon video which will be extremely helpful in promoting our product. They listened to our ideas and the resulting product showed just how well they had grasped the concept of what we wanted. We have had very positive feedback from the families and children who have received the flyer, and we’re sure that it has helped us to recruit more patients attending the workshop. Studiowide were very helpful and professional in their work with us, and gave us a great product really quickly. We would definitely use them again in the future.USS LtdRobert Lee, Data ManagerStudiowide designed and produced a series of posters and pocket guides for us in relation to Information Security. The staff were always approachable and would listen to our ideas, but more importantly they brought their own ideas to the table to produce an original theme for the campaign. With the excellent work from Studiowide and the quality and clarity of the final material they have produced for us, we have given ourselves the best chance of achieving the goals of our campaign. I would not hesitate to use them again and would certainly recommend them to other organisations.PremsealJohn Burns, Managing DirectorPremier Sealant Systems wanted to rebrand the company and were looking for a modern, professional marketing partner to help us do it. The new website and literature looks clean & sophisticated and has generated a lot of interest. His talk was excellent, the students really enjoyed it and it really brought classroom learning to life for them. It was also clear from his talk that Studiowide are taking an innovative and refreshing approach to both designing projects and working alongside clients.Prinovis (UK)Gus Tomlinson, Solutions DevelopmentJust a quick note to say a BIG thank you!
This is from name, logo, colour scheme, right through to multiple literature pieces, co-ordinated with a great website. CryoClinics offers a very unique service, but this did not deter the team at Studiowide – they probed with numerous questions and in my opinion grasped what it is I offer and how it can benefit people very quickly. With this knowledge they were able to provide me with some great ideas and developed a campaign to grasp people’s attention and ensure they acted upon it.
The service we receive has always been excellent, and look forward to developing our business relationship in the future. Studiowide listen to our requirements and provide us with creative solutions.Energy Projects PlusSandra Manning, Project ManagerThe strength of this company is its creative visual talent.
We have gone from our own homemade look to a completely re-branded look that is totally professional, topical, fresh and, well, just plain gorgeous.
We will continue to use Studiowide as the service levels and professionalism is like second nature to the whole team. There have been many occasions where we have applied critical marketing deadlines, which again have been met with ease.
They understood that we were on a very strict timeline for our project and helped us to develop a plan that would meet our timeline and other constraints. They brought many creative ideas to the table we hadn't considered and also were very flexible in making changes that we requested.
Overall they were a great team to work with and we have received many compliments on the video Studiowide developed for us.Home SecureKevin Jones, Marketing DirectorWe contacted Studiowide as we needed high quality images to compliment a new range of products we were introducing. We gave some example images of what we were looking for and the guys at Studiowide exceeded our expectations and produced images which were of a far greater standard than any of our competitors. We have had the images in use on our website for a few months now and our sales on this type of product have increased considerably! The service and quality of work was outstanding and I wouldn't hesitate in recommending Studiowide in the future.Creative ContinuityGraeme Wilson, Managing DirectorStudiowide delivered our website design and development project on time and within budget – the end result surpassed our expectations. They are a friendly, responsive and experienced marketing company, with a great team who are all a pleasure to work with.FastMove PropertiesHayley-Jane Roberts.
Managing DirectorWe have worked with Studiowide to develop our new property letting and property sales website.
We came into this project quite cautiously after having our fingers burnt on a previous website project. Also, the after sales support they have given us in the early stages of going live is second to none. Thank you very much for all your hard work, dedication and creativity throughout the whole website design and video production process. The team have always been very welcoming and understood the message I am trying to portray. I am really excited and looking forward to the future successes of Home Build Help, which is largely down to your ability and vision.Grim Reaper FoodsRussell Williams, Managing DirectorFor a company to understand a client’s idea and bring it to life, for me, is amazing. Excellent to deal with, fast efficient service, from concept to final design - within timescales, and informed at each stage.OPTIMA Bathroom SolutionsDamien Golden, DirectorWe were looking for a Product Photography company to shoot products for our website, brochures and other marketing materials. Studiowide had to assemble all products and set the various different background props in situ. As a result, I would highly recommend Studiowide and we will be using their services again in future.HR Integrated SolutionsHeather Hayes, DirectorHaving very limited experience in the area of marketing or branding, Carl was extremely patient with us; talking us through the process but still allowing our own ideas to take fruition! Carl and his team have the patience of saints; for as the ideas became visuals we changed our minds and wanted different aspects. All our demands were undertaken by the Studiowide team without complaint; they understood and wanted the best for us, their client.
All the feedback we've received has been positive and it's helping us move into new business areas.Lottery Project Historical Band DocumentaryKeith Owens, Engagements SecretaryThe DVD (documentary) proved to be far more involved than we had originally thought, and I suspect the work you did on it went far beyond your initial brief, but your team never complained, and the end result is something they can be proud of (we certainly are).
Your work on the three elements of the band relaunch, the website, 500 DVDs and 10,000 leaflets, was professionally and enthusiastically carried out, and delivered perfectly to time. They took the time to listen and developed a good understanding of what I was trying to achieve.
After completing our website, tailor-made for our business, we have now asked them to complete a marketing campaign for us, and look forward to continuing our relationship. I would thoroughly recommend Studiowide to other small to medium sized businesses as they have been very supportive and helpful.Dr Knowles CosmeticsDr Ian Knowles, Medical DirectorWe have used other marketing companies in the past and non have given us a level of professionalism quite like this. Working with a Studiowide Chartered Marketer has enabled us to quickly move forward to the next stage of our developments.University of LiverpoolMarketing Graduates, University of Liverpool"Excellent presentation that gave a thorough and engaging insight into the marketing profession",  "Refreshing, interesting, great approach to students, relevant information. I think this lecture is one of the best I have ever had",  "The Studiowide presentation was great, engaging and interesting throughout",  "Kevin Melia's speech could be the most interesting, most inspiring lecture I've ever had in the context of marketing. He has clarified how broad marketing can be, that it's more of a philosophy than just a website, that there are stages to go through. LOVED IT!"Sefton InsulationEllie Abernethy, Project ManagerI Just wanted to say thank you for the work you’ve done for us recently on the Sefton Scheme website and in turning around the posters and leaflets on the Warmer Wirral project so quickly. MSIF.Merseyside Special Investment Fund (MSIF) have used Studiowide to present marketing workshops since 2011 via the Liverpool Business Initiative Event.
The start-up businesses who attend this event are consistent in their positive appreciation of Studiowide.
MSIF look forward to working with Studiowide throughout 2014 and onwards.Single Use SurgicalKate Stoddard, Export ManagerStudiowide helped us to produce our first company promotional and training video for overseas customers. We are really very pleased with the final cut and enjoyed working with Carl, as he really took the time to understand our company and our needs, and put together a bespoke solution.
Studiowide are a highly organised and efficient team with tonnes of creative ideas and technical know-how.



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